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Latin America Kombucha Tea Market Size, Share, Forecast: By Type: Organic, Non-Organic; By Flavour: Fruits, Regular/Original, Herbs and Spices, Flowers, Others; By Tea Type: Green Tea, Black Tea, Oolong Tea, Others; By Packaging: Glass Bottles, Others; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Latin America Kombucha Tea Market Outlook
The Latin America kombucha tea market size reached a value of approximately USD 322.95 million in 2023. The market is further projected to grow at a CAGR of 22.80% between 2024 and 2032, reaching a value of USD 2044.94 million by 2032.
Key Trends in the Market
Kombucha tea is an antioxidant rich beverage that is lightly effervescent and fermented. This fizzy sour and sweet beverage can relieve and prevent various health problems, kill harmful bacteria, and is a rich source of vitamin B. It is also known as tea fungus or tea mushroom depending upon the culture of yeast or bacteria used for fermenting it.
- The growing awareness about the various health benefits associated with the consumption of kombucha tea including healing irritable bowel syndrome, boosting metabolism, and cell regeneration, among others have propelled its demand in Latin America.
- Adoption of aggressive promotional and marketing strategies by various distributors and manufacturers is further boosting the Latin America kombucha tea market growth. These strategies include social media promotions, product endorsements, and influencer events, among others.
- The availability of kombucha tea across various distribution channels such as hypermarkets and supermarket, online retailers, convenience stores, and health stores is increasing, enhancing its accessibility to consumers. The widened distribution network, especially online retailers, is enabling the introduction of kombucha tea to a whole new set of consumer base.
Market Analysis
Based on type, the market is bifurcated into organic and non-organic. On the basis of flavour, the market is segregated into fruits, regular/original, herbs and spices, and flowers, among others. Based on tea type, the market is classified into green tea, black tea, and oolong tea, among others. On the basis of packaging, the market is segmented into glass bottles, aluminium cans, and pet bottles, among others.
Based on distribution channel, the Latin America kombucha tea market is categorised into supermarkets/ hypermarkets, convenience stores, health stores, and online retailers, among others (inc. restaurants). Based on country, the market is divided into Brazil, Argentina, Mexico, Chile, Peru, and Colombia, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Strappa Live Kombucha
- Kombucha La Semilla Colectivo
- Reeds, Inc.
- Kombucha Wonder Drink
- Remedy Kombucha Pty Ltd.
- The Coca Cola Company
- Kombucha MiAmor
- De La Calle
- Dr. Kombú
- Others
Market Share by Type
Organic kombucha tea is projected to witness significant growth in the Latin America kombucha tea market over the forecast period. Organic tea leaves result in the production of healthier kombucha as they are free of synthetic chemicals such as pesticides and fertilisers. The absence of artificial preservatives, flavours, and colours allows for the emergence of the authentic taste and effervescence of the kombucha, thereby enhancing its popularity among consumers.
Market Share by Country
The market for kombucha tea is anticipated to witness significant growth in Argentina in the coming years. This growth can be attributed to the growing presence of kombucha manufacturers, rising disposable incomes, and increasing focus on expanding the production of innovative and healthy beverages like kombucha in the country. Rising awareness about the benefits of kombucha tea including improved digestion, enhanced gut health, and regulation of blood pressure, among others are further boosting its consumption and supporting the Latin America kombucha tea market expansion.
Competitive Landscape
Reeds, Inc. is a soft drink manufacturing company that was founded in 1989 and is headquartered in Connecticut, United States. They are known to manufacture a full line of natural craft sodas made with real and fresh ginger.
Remedy Kombucha Pty Ltd. is known for manufacturing non-alcoholic beverages including fruit juices and sugar free, nutritional, and energy drinks. The company was founded in 2012 and is based in Victoria, Australia.
The Coca Cola Company is a beverage company that was founded in 1892 and is headquartered in Georgia, United States. The company’s diverse portfolio includes brands such as Fanta, Dasani Waters, and Minute Maid, among others. With emphasis on product diversification and innovation, the company is also expanding its category of naturally fermented, live culture, organic kombucha drinks.
Other major players in the Latin America kombucha tea market include Strappa Live Kombucha, Kombucha La Semilla Colectivo, Kombucha Wonder Drink, Kombucha MiAmor, De La Calle, and Dr. Kombú, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Flavour |
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| Breakup by Tea Type |
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| Breakup by Packaging |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Industry Opportunities and Challenges
8 Latin America Kombucha Tea Market Overview
8.1 Key Industry Highlights
8.2 Latin America Historical Market (2018-2023)
8.3 Latin America Kombucha Tea Market Forecast (2024-2032)
9 Latin America Kombucha Tea Market by Type
9.1 Organic
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Non-Organic
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Latin America Kombucha Tea Market by Flavour
10.1 Fruits
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Regular/Original
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Herbs and Spices
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Flowers
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Latin America Kombucha Tea Market by Tea Type
11.1 Green Tea
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Black Tea
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Oolong Tea
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Latin America Kombucha Tea Market by Packaging
12.1 Glass Bottles
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Aluminium Cans
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Pet Bottles
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Latin America Kombucha Tea Market by Distribution Channel
13.1 Supermarkets/Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Health Stores
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Online Retailers
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others (Inc. Restaurants)
14 Latin America Kombucha Tea Market by Country
14.1 Brazil
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.1.3 Market by Type
14.1.4 Market by Flavor
14.1.5 Market by Tea
14.1.6 Market by Packaging
14.1.7 Market by Distribution Channel
14.2 Argentina
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.2.3 Market by Type
14.2.4 Market by Flavor
14.2.5 Market by Tea
14.2.6 Market by Packaging
14.2.7 Market by Distribution Channel
14.3 Mexico
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.3.3 Market by Type
14.3.4 Market by Flavor
14.3.5 Market by Tea
14.3.6 Market by Packaging
14.3.7 Market by Distribution Channel
14.4 Chile
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.4.3 Market by Type
14.4.4 Market by Flavor
14.4.5 Market by Tea
14.4.6 Market by Packaging
14.4.7 Market by Distribution Channel
14.5 Peru
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.5.3 Market by Type
14.5.4 Market by Flavor
14.5.5 Market by Tea
14.5.6 Market by Packaging
14.5.7 Market by Distribution Channel
14.6 Colombia
14.6.1 Historical Trend (2018-2023)
14.6.2 Forecast Trend (2024-2032)
14.6.3 Market by Type
14.6.4 Market by Flavor
14.6.5 Market by Tea
14.6.6 Market by Packaging
14.6.7 Market by Distribution Channel
14.7 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyers Powers
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Key Company Profiles
16.2.1 Strappa Live Kombucha
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Kombucha La Semilla Colectivo
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Reeds, Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Kombucha Wonder Drink
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Remedy Kombucha Pty Ltd.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 The Coca Cola Company
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Kombucha MiAmor
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 De La Calle
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Dr. Kombú
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Latin America Kombucha Tea Market: Key Industry Highlights, 2018 and 2032
2. Latin America Kombucha Tea Historical Market: Breakup by Type (USD Million), 2018-2023
3. Latin America Kombucha Tea Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Latin America Kombucha Tea Historical Market: Breakup by Flavour (USD Million), 2018-2023
5. Latin America Kombucha Tea Market Forecast: Breakup by Flavour (USD Million), 2024-2032
6. Latin America Kombucha Tea Historical Market: Breakup by Tea Type (USD Million), 2018-2023
7. Latin America Kombucha Tea Market Forecast: Breakup by Tea Type (USD Million), 2024-2032
8. Latin America Kombucha Tea Historical Market: Breakup by Packaging (USD Million), 2018-2023
9. Latin America Kombucha Tea Market Forecast: Breakup by Packaging (USD Million), 2024-2032
10. Latin America Kombucha Tea Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
11. Latin America Kombucha Tea Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
12. Latin America Kombucha Tea Historical Market: Breakup by Country (USD Million), 2018-2023
13. Latin America Kombucha Tea Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Latin America Kombucha Tea Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 322.95 million in 2023.
The market is projected to grow at a CAGR of 22.80% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 2044.94 million by 2032.
The major market drivers include the expansion of the beverage industry in Latin America and increasing demand for organic and clean label products.
The key trends fuelling the growth of the market include increasing adoption of aggressive marketing strategies by manufacturers, rising availability of kombucha tea across various distribution channels, and growing awareness about the health benefits of kombucha tea.
The major countries in the market are Brazil, Argentina, Mexico, Chile, Peru, and Colombia, among others.
The various flavours include fruits, regular/original, herbs and spices, and flowers, among others.
The key players in the Latin America kombucha tea market are Strappa Live Kombucha, Kombucha La Semilla Colectivo, Reeds, Inc., Kombucha Wonder Drink, Remedy Kombucha Pty Ltd., The Coca Cola Company, Kombucha MiAmor, De La Calle, and Dr. Kombú, among others.
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