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The global neotame market is projected to grow at a CAGR of 4.8% between 2024 and 2032. The market growth can be attributed to the rising demand for low-calorie and sugar-free products.
Neotame, an artificial sweetener, has a sweet taste as that of sucrose but does not offer a bitter aftertaste. Neotame has distinct advantages like excellent stability at a neutral pH, extreme potency, stability at mild temperatures, and rapid metabolisation. Therefore, it finds many uses in baked foods and confectioneries.
The global neotame market is being driven by increasing health awareness, rising demand for low-calorie and sugar-free products, and the growing prevalence of obesity and diabetes. The cost-effectiveness and high sweetness potency of neotame, allowing minimal usage for desired sweetness, and its stability in various applications are further fuelling the market growth.
Increasing use in cosmetics and pharmaceutical products; the robustly growing food and beverage industry; and the rising applications of neotame in animal feed are the major trends impacting the market growth.
Date | Company/Organisation | Event |
November 2022 | The Ministry of Industry and Information Technology of China | selected WuHan HuaSweet Co. as a “little giant enterprise” with technological expertise in neotame. |
May 2022 | MilliporeSigma | introduced Neotame Emprove Essential NF, which is designed as an excipient to neutralize the bitter flavour of APIs (active pharmaceutical ingredients). |
September 2021 | Prinova Group LLC | acquired The Ingredient House LLC to expand the number of its distribution channels and bolster its market presence. |
July 2020 | WuHan HuaSweet Co. | launched a new brand of zero-calorie sugar called Oklavia in China to combat obesity. |
Trends | Impact |
Increasing use of neotames in cosmetic products | Neotame can improve the taste of lip balms and create an aromatic personal care experience for consumers. |
Peak demand from food and beverage industry | Neotame is utilised in various food and beverage products to enhance their flavour, which is contributing to the neotame market expansion. |
Rising demand for neotame in animal feed | Neotame has the potential to increase the meal intake frequency of poultry animals like pigs and significantly enhance the flavour of animal feed. |
Rising demand for pharmaceutical products | The demand for neotame in the pharmaceutical sector is increasing as it masks the bitter flavour of active pharmaceutical ingredients and facilitates medicine consumption. |
In July 2020, WuHan HuaSweet Co., Ltd addressed China's growing obesity concerns by introducing Oklavia, a brand of zero-calorie sugar. Oklavia aims to offer a healthier alternative to traditional sugars, supporting weight management and reducing the risk of obesity-related health issues. By leveraging advanced sweetener technology, Oklavia provides the sweetness people crave without the calories, making it an ideal choice for consumers looking to maintain a balanced diet while enjoying sweet flavours in their food and beverages. Further such initiatives are likely to lead to the global neotame market development in the coming years.
Neotame's utilisation across a wide range of food and beverage products as a flavor enhancer significantly contributes to the market expansion. Its exceptional sweetening power, coupled with a clean, sugar-like taste, allows manufacturers to reduce caloric content without compromising flavour, catering to the growing consumer demand for healthier, low-calorie options. This versatility and effectiveness in enhancing sweetness with minimal quantity make neotame a preferred choice in diet sodas, confectioneries, baked goods, and dairy products, thereby driving its adoption and market growth globally.
“Global Neotame Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup | Categories |
Application | Food and Beverage, Pharmaceuticals, Animal Feed, Cosmetics and Personal Care, Others |
Region | North America, Europe, Asia Pacific, Middle East and Africa, Latin America |
Neotame is expected to find increasing application in the food and beverage sector over the forecast period.
The food and beverage industry is expected to constitute a major portion of the global neotame market share, primarily due to the increasing consumer demand for low-calorie, sugar-free alternatives that do not compromise on taste. Neotame, being significantly sweeter than sugar with negligible caloric content, allows manufacturers to produce a wide array of healthier products appealing to health-conscious consumers.
Additionally, the rising prevalence of diabetes and obesity worldwide has led to a shift in consumer preferences towards low-sugar products, further fueling the demand for high-intensity sweeteners like neotame. Its versatility and cost-effectiveness in enhancing flavour without adding calories make it particularly attractive for the food and beverage sector.
Major market players are investing in research and development of artificial sweeteners which have positive impact on health.
Company Name | Year Founded | Headquarters | Specialisation |
WuHan HuaSweet Co., Ltd | 2004 | China | Specialises in researching and producing healthy sugar substitutes like neotame and advantame globally. |
Foodchem International Corporation | 2006 | Shanghai, China | Involved in marketing and distributing various food additives and ingredients 150+ countries globally. |
Fooding Group Limited | 1995 | Shanghai, China | Supplies various food ingredients such as thickeners and sweeteners, among others, which are essential for producing commercial food products. |
NutraSweet Co. | 1981 | Illinois, United States | Engaged in manufacturing food additives and natural sweeteners that taste like sugar and have minimal harmful impact. |
North America and the Asia Pacific are at the forefront of neotame consumption and production. North America, led by the United States, exhibits a high demand for neotame, primarily driven by the health-conscious consumer base seeking low-calorie and sugar-free food and beverage options. The robust regulatory framework supporting the use of artificial sweeteners, along with the presence of key market players, further bolsters the North America neotame market.
Meanwhile, the Asia Pacific region, particularly China and India, is witnessing rapid due to increasing awareness of obesity and related health issues. The expanding food and beverage industry, coupled with rising disposable incomes and changing lifestyle preferences towards healthier dietary choices, significantly contributes to the market expansion in this region. The regulatory approvals for Neotame's use in various applications also play a crucial role in its adoption, making the Asia Pacific a key player in the global neotame market landscape.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
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Breakup by Application |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is estimated to grow at a CAGR of 4.8% between 2024 and 2032.
The market is being driven by the increasing health awareness, rising demand for low-calorie and sugar-free products, and the growing prevalence of obesity and diabetes.
The key trends aiding the market expansion include increasing use of neotame in cosmetics and pharmaceutical products, robustly growing food and beverage industry, and the rising applications of neotame in animal feed.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major applications of neotame include food and beverage, pharmaceuticals, animal feed, and cosmetics and personal care, among others.
Yes, neotame been approved by the FDA for usage as a flavour enhancer.
Neotame is an artificial sweetener which is obtained from aspartame and has wide ranging applications across various industries.
The major players in the market are WuHan HuaSweet Co., Ltd, Foodchem International Corporation, Fooding Group Limited, and NutraSweet Co., among others.
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