The North America deodorant market reached approximately USD 6.55 Billion in 2025. The market is projected to grow at a CAGR of 3.90% between 2026 and 2035, reaching a value of USD 9.60 Billion by 2035.
Base Year
Historical Period
Forecast Period
The rising importance of personal hygiene is contributing to market growth.
From January to February 2024, the personal income of US citizens increased by 4.8% from the same period in 2023.
As per industry reports, in 2021, women in Canada paid 50% more for deodorants and body wash than men.
Compound Annual Growth Rate
3.9%
Value in USD Billion
2026-2035
*this image is indicative*
The return-to-office trend in North America has prompted an increased demand for deodorant for underarm care. Additionally, there is a growing demand for full-body deodorants due to an increased application of underarm deodorants on feet, groin, or chest. Innovative deodorants that provide long-lasting protection are being increasingly adopted due to the increasing importance of personal care and well-being. Manufacturers are increasingly investing in cutting-edge deodorant technologies that can help form an extremely effective barrier against body sweat.
According to the North America deodorant industry analysis, there is a growing adoption of deodorant sticks owing to their portability and ease of use. Alcohol-free deodorant sticks are gaining traction, particularly among women. This is due to the increased awareness regarding the side effects of deodorant infused with alcohol and chemicals, such as allergic reactions to sensitive skin. Major companies in the region are focusing on improving their product outlook and packaging qualities to gain a competitive edge.
Cosmetic items such as deodorants sold in Canada are regulated and should meet the requirements of the Food and Drugs Act and the Cosmetic Regulations. The growth in disposable incomes of the population of the United States and Canada is further supporting the increased deodorant consumption in North America. In Canada, disposable incomes for households with a major income earner aged between 45 and 54 years, at CAD 29,030, increased by CAD 782 (+2.8%) during Q1 2022 as compared to the same period in 2021.
Growing working population, rising disposable income, awareness about personal health and hygiene as well as increasing exports are accelerating the North America deodorant market value.
The rising disposable income of Americans has shifted their choice of deodorants from local brands to global brands in search of better features regarding quality, durability, and shelf life. According to the Bureau of Economic Analysis, the disposable income in the US, the country that leads the North America deodorant market demand, grew by 0.1% between June and July 2024. This was reflected in the region’s growing sales volume of the product. With the continuous rise in disposable income, the demand for luxurious and branded deodorants is expected to grow during the forecast period.
The American population is highly educated and aware of the importance of personal health and hygiene. As a result, the usage of deodorants is quite frequent among the population and is expected to consistently grow in the coming years. The region has extremely low rates of bacterial or other microbial infections caused by compromised sanitation.
The North American region is the origin of several multinational deodorant suppliers such as Proctor & Gamble, Dove, Revlon, Loreal and more. Besides domestic manufacturing, these brands also meet the high global demand for deodorants through exports, creating an additional source of revenue for the market. The World Integrated Trade Solutions (WITS) recorded the total value of deodorant exports by the US, the manufacturing leader in the region, to be around USD 219,945.94 in 2021. This value is expected to grow in the coming years, raising the overall market revenue.
The growing concerns over environmental sustainability and the high usage of synthetic chemicals in deodorants is leading to an increasing investment in plant-based products by key market players. For instance, Dove, a leading supplier of personal care items in North America, launched its new Dove Care By Plants Deodorant range made with 99% naturally derived ingredients, and is devoid of harmful chemicals such as aluminum, parabens and baking soda.
"North America Deodorant Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Gender
Market Breakup by Distribution Channel
Market Breakup by Country
Based on country, the market is divided into the US and Canada. The United States of America is expected to witness increased demand for deodorant. This demand is supported by the rapid growth of the e-commerce sector, significant improvements in disposable incomes, and the increasing importance of personal care and hygiene in the region.
Market players are offering sustainable packaging solutions to meet industry standards and integrating technological innovations to meet the changing demands of consumers.
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In 2025, the market reached an approximate value of USD 6.55 Billion.
The deodorant market in North America is estimated to grow at a CAGR of 3.90% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach a value of around USD 9.60 Billion by 2035.
The countries include United States and Canada.
The key distribution channels include supermarkets and hypermarkets, convenience stores, and online, among others.
The major classifications based on type include gel, cream, spray, roll-on, stick, and wipes, among others.
The classification based on gender are male, female, and unisex.
The major players in the market are Procter & Gamble Co., L’Oréal S.A, Beiersdorf AG, Colgate-Palmolive Company, Estee Lauder Companies Inc., Revlon Inc., Unilever Plc, L'Occitane International S.A, Natura & Co. (Avon), Coty Inc., and No Pong Natural Products Ltd, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Gender |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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