Operational Intelligence Market Size, Share, and Outlook: Forecast Trends and Growth Analysis Report (2026-2035)

Global Operational Intelligence Market Growth

Generative artificial intelligence is expected to disrupt the process of web application development by 70% by the year 2026. This is expected to propel the operational intelligence industry growth. With the integration of artificial intelligence into operational intelligence tools, organisations can automate the process of extraction, transformation, and loading of data, which can lead to significant time and cost savings.

Moreover, AI-integrated operational intelligence tools can provide personalised operational insights to individual users depending on their roles and preferences. This is expected to drive the operational intelligence demand growth. Non-technical personnel can also comprehend the process of data discovery easily by using operational intelligence tools equipped with natural language processing capabilities.

Global Operational Intelligence Market Analysis

Quality management has emerged as one of the key operational intelligence market trends. This is because poor data quality can adversely affect departmental strategies and long-term organisational goals. It can also affect the training provided to generational AI applications for answering personnel queries effectively.

Poor quality data also results in a significant loss of investment in operational intelligence platforms. Hence, the development of data quality management solutions is expected to drive the operational intelligence market development in the forecast period.

Global Operational Intelligence Industry Outlook

According to Eurostat, cloud services usage across the EU saw a significant rise in 2020, increasing from 26% in 2018 to 38%. In Czechia, usage jumped from 18% to 29% over the same period. The Visegrád countries collectively saw their cloud services adoption grow from 19% in 2018 to 26% in 2020. Western Europe also experienced notable growth, with usage rising from 30% in 2018 to 39% in 2020. North Europe led the way in cloud service adoption, with a substantial increase from 42% in 2018 to 53% in 2020. Southern Europe saw significant growth, with cloud service usage rising from 27% in 2018 to 42% in 2020. Similarly, Southeast Europe doubled its cloud service adoption from 14% in 2018 to 26% in 2020, further enhancing the operational intelligence industry revenue.

In 2023, the United States accounted for 37% of global military expenditure. China followed with 12% whereas Russia's military spending represented 4.5% of the global total. India allocated 3.4% of the world’s military expenditure whereas Saudi Arabia and the United Kingdom each contributed 3.1% to global military spending. Germany and Ukraine each accounted for 2.7% whereas France's expenditure was 2.5% of global military expenditure. Military expenditure is driving the adoption of artificial intelligence and machine learning in operational intelligence systems, improving anomaly detection and decision-making processes. This advancement is further boosting the operational intelligence market revenue.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Provides real-time data analytics to enhance decision-making and operational efficiency, driving the operational intelligence market demand.

• Enhances operational workflows by identifying bottlenecks and optimising processes.

• Versatile application across various sectors including manufacturing, healthcare, and finance.

Complex integration with existing IT infrastructure and data sources.

• Dependence on skilled professionals for implementation and maintenance.

• Potential vulnerabilities in data privacy and security due to increased data accessibility.

Innovations in AI and machine learning boost the operational intelligence market opportunities by enhancing predictive analytics capabilities.

• Increasing adoption of IoT devices generates vast amounts of data for operational intelligence.

• Growth opportunities in emerging economies with increasing digital transformation initiatives.

Intense competition from established players and new entrants.

• Evolving data privacy regulations may impact data handling and analytics practices.

• Reliability and accuracy of data sources can affect the effectiveness of operational intelligence solutions.

Key Players in the Global Operational Intelligence Market and Their Key Initiatives

Open Text Corp.

• Launched OpenText Aviator™, introducing practical AI capabilities to meet the growing demand of the operational intelligence market.

• Introduced opentext.ai, a strategic AI platform.

Software AG

• Launched enhanced ARIS Process Intelligence.

• Increased investment in digital transformation and sustainability initiatives.

General Electric Co.

• Announced spin-off of GE Vernova to focus on renewable energy.

• Launched advanced cloud-based analytics.

SAP SE

• Launched SAP sustainability data exchange to capture the operational intelligence market opportunities.

• Introduced SAP business network for industry to enhance supply chain resilience.

Global Operational Intelligence Industry Segmentation

Operational Intelligence Market Share

On-premises solutions offer data control, customisation, and fast performance ideal for local data processing and compliance. Cloud solutions enhance the growth of the operational intelligence market by offering scalability, accessibility, and cost efficiency. They enable rapid deployment, foster flexibility, innovation, and collaboration globally, and include built-in updates and disaster recovery features for business continuity and reduced environmental impact.

In the manufacturing sector, operational intelligence improves efficiency by optimising production processes with real-time data and predictive analytics, leading to reduced downtime and better performance. It facilitates predictive maintenance by monitoring equipment performance to avoid failures and lower maintenance costs. Moreover, operational intelligence enhances supply chain management through better visibility, inventory control, demand forecasting, and logistics coordination, resulting in a more streamlined and effective supply chain.

The operational intelligence market growth benefits the BFSI sector by providing advanced analytics and real-time data, which enhance risk management and fraud detection. It offers in-depth insights into customer behaviour, enabling personalised services and targeted marketing. Additionally, these tools support regulatory compliance by ensuring accurate reporting and maintaining audit trails, thereby reducing compliance risks.

Leading Companies in the Operational Intelligence Market

The company’s focus is on developing software solutions designed to assist organisations in efficiently managing and leveraging their unstructured business data.

• Open Text Corp.
• Software AG
• General Electric Co.
• SAP SE
• Schneider Electric SE
• Broadcom Inc.
• Honeywell International Inc.
• Splunk Inc.
• Rockwell Automation Inc.
• Axway Software S.A.
• Vitria Technology, Inc.
• TRUOI
• Others

Operational Intelligence Market Report Snapshots

Operational Intelligence Companies