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Global Over The Top (OTT) Market Size, Trends, Report: By Component: Solution, Service; By Device: Smartphones, Smart TVs, Desktops and Tablets, Gaming Consoles, Others; By Content Type: Video, Audio/VoIP, Games, Others; By Revenue Model; By Application; By End Use; Regional Analysis; Competitive Landscape; 2024-2032
Over the Top (OTT) Market Analysis
The growing penetration of mobile computer equipment will drive the industry growth. The increasing penetration of mobile computing devices worldwide is driven by factors like higher per capita incomes, access to low-cost smartphones, increased internet penetration, as well as the rising investment in communication network infrastructure. The preferred choice for accessing VoIP, email, and images, as well as audio and video content, over OTT platforms is mobile computing devices like smartphones, laptops, and tablets. Several market vendors have been encouraged to develop mobile apps to stream OTT services via mobile computer devices. Such apps have portability, ease of access, and better connectivity than websites. The growth of mobile computer devices is, therefore, expected to boost the growth of the over the top (OTT) industry during the forecast period. However, the market growth can be impeded by the shortage of data network capacity and latency issues.
Over the Top (OTT) Market Report Snapshots
Over the Top (OTT) Market Size
Over the Top (OTT) Market Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Over The Top (OTT) Market Analysis
8.1 Key Industry Highlights
8.2 Global Over The Top (OTT) Historical Market (2018-2023)
8.3 Global Over The Top (OTT) Market Forecast (2024-2032)
8.4 Global Over The Top (OTT) Market by Component
8.4.1 Solution
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Service
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Over The Top (OTT) Market by Device
8.5.1 Smartphones
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Smart TVs
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Desktops and Tablets
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Gaming Consoles
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Set-Top Box
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Others
8.6 Global Over The Top (OTT) Market by Content Type
8.6.1 Video
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Audio/VoIP
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Games
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Communication
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Over The Top (OTT) Market by Revenue Model
8.7.1 Subscription
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Advertisement
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Hybrid
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Others
8.8 Global Over The Top (OTT) Market by Application
8.8.1 Personal
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Commercial
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.9 Global Over The Top (OTT) Market by End Use
8.9.1 Media and Entertainment
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Education and Training
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Health and Fitness
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 IT and Telecom
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 E-Commerce
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
8.9.6 BFSI
8.9.6.1 Historical Trend (2018-2023)
8.9.6.2 Forecast Trend (2024-2032)
8.9.7 Government
8.9.7.1 Historical Trend (2018-2023)
8.9.7.2 Forecast Trend (2024-2032)
8.9.8 Others
8.10 Global Over The Top (OTT) Market by Region
8.10.1 North America
8.10.1.1 Historical Trend (2018-2023)
8.10.1.2 Forecast Trend (2024-2032)
8.10.2 Europe
8.10.2.1 Historical Trend (2018-2023)
8.10.2.2 Forecast Trend (2024-2032)
8.10.3 Asia Pacific
8.10.3.1 Historical Trend (2018-2023)
8.10.3.2 Forecast Trend (2024-2032)
8.10.4 Latin America
8.10.4.1 Historical Trend (2018-2023)
8.10.4.2 Forecast Trend (2024-2032)
8.10.5 Middle East and Africa
8.10.5.1 Historical Trend (2018-2023)
8.10.5.2 Forecast Trend (2024-2032)
9 North America Over The Top (OTT) Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Over The Top (OTT) Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Over The Top (OTT) Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Over The Top (OTT) Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Over The Top (OTT) Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Amazon Web Services, Inc.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Netflix, Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Hulu, LLC
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Telstra Corporation Limited
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Apple Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Google LLC
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Rakuten Group, Inc.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Over The Top (OTT) Market: Key Industry Highlights, 2018 and 2032
2. Global Over The Top (OTT) Historical Market: Breakup by Component (USD Billion), 2018-2023
3. Global Over The Top (OTT) Market Forecast: Breakup by Component (USD Billion), 2024-2032
4. Global Over The Top (OTT) Historical Market: Breakup by Device (USD Billion), 2018-2023
5. Global Over The Top (OTT) Market Forecast: Breakup by Device (USD Billion), 2024-2032
6. Global Over The Top (OTT) Historical Market: Breakup by Content Type (USD Billion), 2018-2023
7. Global Over The Top (OTT) Market Forecast: Breakup by Content Type (USD Billion), 2024-2032
8. Global Over The Top (OTT) Historical Market: Breakup by Revenue Model (USD Billion), 2018-2023
9. Global Over The Top (OTT) Market Forecast: Breakup by Revenue Model (USD Billion), 2024-2032
10. Global Over The Top (OTT) Historical Market: Breakup by Application (USD Billion), 2018-2023
11. Global Over The Top (OTT) Market Forecast: Breakup by Application (USD Billion), 2024-2032
12. Global Over The Top (OTT) Historical Market: Breakup by End Use (USD Billion), 2018-2023
13. Global Over The Top (OTT) Market Forecast: Breakup by End Use (USD Billion), 2024-2032
14. Global Over The Top (OTT) Historical Market: Breakup by Region (USD Billion), 2018-2023
15. Global Over The Top (OTT) Market Forecast: Breakup by Region (USD Billion), 2024-2032
16. North America Over The Top (OTT) Historical Market: Breakup by Country (USD Billion), 2018-2023
17. North America Over The Top (OTT) Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Europe Over The Top (OTT) Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Europe Over The Top (OTT) Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Asia Pacific Over The Top (OTT) Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Asia Pacific Over The Top (OTT) Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Latin America Over The Top (OTT) Historical Market: Breakup by Country (USD Billion), 2018-2023
23. Latin America Over The Top (OTT) Market Forecast: Breakup by Country (USD Billion), 2024-2032
24. Middle East and Africa Over The Top (OTT) Historical Market: Breakup by Country (USD Billion), 2018-2023
25. Middle East and Africa Over The Top (OTT) Market Forecast: Breakup by Country (USD Billion), 2024-2032
26. Global Over The Top (OTT) Market Structure
Key Questions Answered in the Report
In 2023, the global over the top (OTT) market attained a value of nearly USD 124.72 billion.
The market is projected to grow at a CAGR of 15% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 439.49 billion by 2032.
The major drivers of the market are rising penetration of the internet in the global market, access to low-cost smartphones, and the rising investments in communication network infrastructure.
The key trends guiding the growth of the market includes the availability of various OTT providers and higher per capita incomes.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading components of over the top (OTT) in the market are solution and service.
The various devices of over the top (OTT) include smartphones, smart TVs, desktops and tablets, gaming consoles, and set-top box, among others.
The significant content types of over the top (OTT) in the market are video, audio/VoIP, games, and communication, among others.
The leading revenue models of over the top (OTT) in the market are subscription, advertisement, and hybrid, among others.
The major applications of over the top (OTT) are personal and commercial.
The significant end uses of over the top (OTT) are media and entertainment, education and training, health and fitness, IT and telecom, e-commerce, BFSI, and government, among others.
The major players in the global over the top (OTT) market are Amazon Web Services, Inc., Netflix, Inc., Hulu, LLC, Telstra Corporation Limited, Apple Inc., Google LLC, and Rakuten Group, Inc., among others.
Analyst Review
The global over the top (OTT) market attained a value of USD 124.72 billion in 2023, driven by the rising investments in communication network infrastructure. Aided by the growth of mobile computer devices, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 15%. The market is projected to reach USD 439.49 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on components, the over the top (OTT) industry can be bifurcated into solution and service. On the basis of device, the industry is divided into smartphones, smart TVs, desktops and tablets, gaming consoles, set-top box, and others. By content type, the market is segmented into video, audio/VoIP, games, communication, and others. Based on revenue model, the industry is divided into subscription, advertisement, hybrid, and others. On the basis of application, the market is bifurcated into personal and commercial sectors. On the basis of end use, the industry is divided into media and entertainment, education and training, health and fitness, IT and telecom, e-commerce, BFSI, government, and others. The major regional markets for over the top (OTT) are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Amazon Web Services, Inc., Netflix, Inc., Hulu, LLC, Telstra Corporation Limited, Apple Inc., Google LLC, Rakuten Group, Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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