Reports
Global Perfume Market Size, Share, Growth, Trends, Analysis: By Type: Parfum, Eau De Cologne (EDC), Eau De Parfum (EDP), Eau De Toilette (EDT), Others; By Product: Premium Product, Mass Product; By End-User: Men, Women; By Distribution Channel; Regional Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2023-2028
Global Perfume Market Outlook
The global perfume market reached a value of around USD 45.9 billion in 2022 and is expected to grow at a CAGR of 5.5% in the forecast period of between 2023 and 2028.
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The global perfume market is being driven by the increasing popularity of different scents among millennials, rising investments towards promoting perfume brands on social media, and increasing number of players in the perfume industry. Meanwhile, the robust innovations in perfume packaging designs and fragrances are the crucial perfume market trends stimulating awareness about product launches among the masses. The emergence of unisex perfumes is expected to add value to the market by expanding the target audience. Moreover, the growing availability of premium quality perfumes in supermarkets and hypermarkets along with attractive discounts and schemes such as buy one get one, is expected to encourage impulse buying in the perfume and fragrances market over the forecast period. Based on the fragrance industry market analysis, the growing popularity of multi-layer perfumes with abstract fragrances, is adding to the market growth.
Growing Demand for Long Lasting and Unique Fragrances to Bolster the Market Growth of Perfume
On the basis of product, premium perfumes are expected to dominate the market in the forecast period. This can be attributed to the rising popularity of premium perfumes among youth as they are long-lasting, unique, and comes with innovative fragrances. Premium perfume brands are often preferred by consumers with larger budgets which has been helping expand the Chanel perfume market share in the overall market for perfumes. Further, the usage of perfumes helps enhance personal style and presentability which is further expanding the global perfume market size. It also has the ability to impact moods and countenance of people.
The perfumes market has witnessed steady growth in the historical period owing to the growing demand for luxury scents, which can be attributed to the heightened living standards of people, along with the growing awareness about personal hygiene. Furthermore, the increasing brand endorsement by celebrities, growing number of entrepreneurs, and growing necessity of perfumes across various professions are broadening the luxury perfumes market size. According to the perfume market research, the market is further being expanded by the customisation solutions offered by the large brands, which enables a wider clientele base by allowing personalisation. Lauder’s Jo Malone is one such brand which adopted such trends to expand its reach.
Moreover, the increasing expenditure by women on cosmetics and personal well-being has also contributed to the expansion of the perfume market size. The increasing participation of women in the workforce is further expected to motivate them to apply premium personal care products to uplift their overall presentability and leave a lasting impression in important meetings and gatherings. Rising number of female corporate workers are expanding the scope of perfume market analysis.
Market Segmentation
Perfume is defined as a fluid preparation of natural or synthetic essences that is used for fragrance. The application of perfume is an indicator of personal style and preferences and is mainly used to enhance the overall presentability of an individual. It is usually made from essential oils extracted from flowers or spices and is used to give a pleasant odour to one's body. Moreover, perfumes can be of different types which diversifies the perfume market segmentation.
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The market on the basis of type is segmented into:
- Parfum
- Eau De Cologne (EDC)
- Eau De Parfum (EDP)
- Eau De Toilette (EDT)
- Others
Based on product, the market is bifurcated into:
- Premium Product
- Mass Product
On the basis of end-user, the market is divided into:
- Men
- Women
The market on the basis of distribution channel is divided into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Rising Awareness Regarding Personal Care to Boost the Market Growth of Perfume
The perfume industry statistics have projected an exponential growth owing to the increased necessity of perfumes in daily lives of the consumers. The perfume industry trends include the thriving beauty and fashion industry and increasing awareness among consumers about personal well-being and grooming. The usage of perfumes to improve the natural body odour and keep off the unpleasant body odour is an important factor escalating the perfume industry worth. The growing inclination of both men and women towards beauty and personal care is expected to expand the fragrance market size, which in turn is likely to increase the perfume market share. Additionally, the diversification of fragrances and the rising popularity of existing products among youth is further predicted to bolster the market growth in the forecast period. Furthermore, the growing e-commerce sector, along with attractive deals offered by various e-commerce platforms is expected to positively influence the market growth in the years to come.
Key Players in the Global Perfume Market
The report presents a detailed analysis of the following key players in the global perfume market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- LVMH Moët Hennessy - Louis Vuitton
- The Estée Lauder Companies Inc
- L'Oréal S.A.
- Shiseido Co.,Ltd.
- Beiersdorf AG
- Amorepacific Corporation
- Calvin Klein Inc.
- Guccio Gucci S.p.A.
- Giorgio Armani S.p.A.
- Coty Inc.
- Yardley London
- Revlon Consumer Products Corporation
- Others
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
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| Breakup by Product |
|
| Breakup by End-User |
|
| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Trade Data Analysis |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Perfume Market Analysis
8.1 Key Industry Highlights
8.2 Global Perfume Historical Market (2018-2022)
8.3 Global Perfume Market Forecast (2023-2028)
8.4 Global Perfume Market by Type
8.4.1 Parfum
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Eau De Cologne (EDC)
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Eau De Parfum (EDP)
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Eau De Toilette (EDT)
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.5 Others
8.5 Global Perfume Market by Product
8.5.1 Premium Product
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Mass Product
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.6 Global Perfume Market by End-User
8.6.1 Men
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Women
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.7 Global Perfume Market by Distribution Channel
8.7.1 Supermarkets and Hypermarkets
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Convenience Stores
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Specialty Stores
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Online
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2022)
8.7.4.3 Forecast Trend (2023-2028)
8.8 Global Perfume Market by Region
8.8.1 North America
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2018-2022)
8.8.1.3 Forecast Trend (2023-2028)
8.8.2 Europe
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2022)
8.8.2.3 Forecast Trend (2023-2028)
8.8.3 Asia Pacific
8.8.3.1 Market Share
8.8.3.2 Historical Trend (2018-2022)
8.8.3.3 Forecast Trend (2023-2028)
8.8.4 Latin America
8.8.4.1 Market Share
8.8.4.2 Historical Trend (2018-2022)
8.8.4.3 Forecast Trend (2023-2028)
8.8.5 Middle East and Africa
8.8.5.1 Market Share
8.8.5.2 Historical Trend (2018-2022)
8.8.5.3 Forecast Trend (2023-2028)
9 North America Perfume Market Analysis
9.1 Market by Product
9.2 Market by End User
9.3 Market by Distribution Channel
9.4 Market by Country
9.4.1 United States of America
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2018-2022)
9.4.1.3 Forecast Trend (2023-2028)
9.4.2 Canada
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2018-2022)
9.4.2.3 Forecast Trend (2023-2028)
10 Europe Perfume Market Analysis
10.1 Market by Product
10.2 Market by End User
10.3 Market by Distribution Channel
10.4 Market by Country
10.4.1 United Kingdom
10.4.1.1 Market Share
10.4.1.2 Historical Trend (2018-2022)
10.4.1.3 Forecast Trend (2023-2028)
10.4.2 Germany
10.4.2.1 Market Share
10.4.2.2 Historical Trend (2018-2022)
10.4.2.3 Forecast Trend (2023-2028)
10.4.3 France
10.4.3.1 Market Share
10.4.3.2 Historical Trend (2018-2022)
10.4.3.3 Forecast Trend (2023-2028)
10.4.4 Italy
10.4.4.1 Market Share
10.4.4.2 Historical Trend (2018-2022)
10.4.4.3 Forecast Trend (2023-2028)
10.4.5 Others
11 Asia Pacific Perfume Market Analysis
11.1 Market by Product
11.2 Market by End User
11.3 Market by Distribution Channel
11.4 Market by Country
11.4.1 China
11.4.1.1 Market Share
11.4.1.2 Historical Trend (2018-2022)
11.4.1.3 Forecast Trend (2023-2028)
11.4.2 Japan
11.4.2.1 Market Share
11.4.2.2 Historical Trend (2018-2022)
11.4.2.3 Forecast Trend (2023-2028)
11.4.3 India
11.4.3.1 Market Share
11.4.3.2 Historical Trend (2018-2022)
11.4.3.3 Forecast Trend (2023-2028)
11.4.4 ASEAN
11.4.4.1 Market Share
11.4.4.2 Historical Trend (2018-2022)
11.4.4.3 Forecast Trend (2023-2028)
11.4.5 South Korea
11.4.5.1 Market Share
11.4.5.2 Historical Trend (2018-2022)
11.4.5.3 Forecast Trend (2023-2028)
11.4.6 Australia
11.4.6.1 Market Share
11.4.6.2 Historical Trend (2018-2022)
11.4.6.3 Forecast Trend (2023-2028)
11.4.7 Others
12 Latin America Perfume Market Analysis
12.1 Market by Product
12.2 Market by End User
12.3 Market by Distribution Channel
12.4 Market by Country
12.4.1 Brazil
12.4.1.1 Market Share
12.4.1.2 Historical Trend (2018-2022)
12.4.1.3 Forecast Trend (2023-2028)
12.4.2 Argentina
12.4.2.1 Market Share
12.4.2.2 Historical Trend (2018-2022)
12.4.2.3 Forecast Trend (2023-2028)
12.4.3 Mexico
12.4.3.1 Market Share
12.4.3.2 Historical Trend (2018-2022)
12.4.3.3 Forecast Trend (2023-2028)
12.4.4 Others
13 Middle East and Africa Perfume Market Analysis
13.1 Market by Product
13.2 Market by End User
13.3 Market by Distribution Channel
13.4 Market by Country
13.4.1 Saudi Arabia
13.4.1.1 Market Share
13.4.1.2 Historical Trend (2018-2022)
13.4.1.3 Forecast Trend (2023-2028)
13.4.2 United Arab Emirates
13.4.2.1 Market Share
13.4.2.2 Historical Trend (2018-2022)
13.4.2.3 Forecast Trend (2023-2028)
13.4.3 Nigeria
13.4.3.1 Market Share
13.4.3.2 Historical Trend (2018-2022)
13.4.3.3 Forecast Trend (2023-2028)
13.4.4 South Africa
13.4.4.1 Market Share
13.4.4.2 Historical Trend (2018-2022)
13.4.4.3 Forecast Trend (2023-2028)
13.4.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis
15.1 Major Exporting Countries
15.1.1 By Value
15.1.2 By Volume
15.2 Major Exporting Countries
15.2.1 By Value
15.2.2 By Volume
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 LVMH Moët Hennessy - Louis Vuitton
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 The Estée Lauder Companies Inc
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 L'Oréal S.A.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Shiseido Co.,Ltd.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Beiersdorf AG
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Amorepacific Corporation
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Calvin Klein Inc.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Guccio Gucci S.p.A.
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Giorgio Armani S.p.A.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Coty Inc.
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Yardley London
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Revlon Consumer Products Corporation
16.2.12.1 Company Overview
16.2.12.2 Product Portfolio
16.2.12.3 Demographic Reach and Achievements
16.2.12.4 Certifications
16.2.13 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Perfume Market: Key Industry Highlights, 2018 and 2028
2. Global Perfume Historical Market: Breakup by Type (USD Million), 2018-2022
3. Global Perfume Market Forecast: Breakup by Type (USD Million), 2023-2028
4. Global Perfume Historical Market: Breakup by Product (USD Million), 2018-2022
5. Global Perfume Market Forecast: Breakup by Product (USD Million), 2023-2028
6. Global Perfume Historical Market: Breakup by End User (USD Million), 2018-2022
7. Global Perfume Market Forecast: Breakup by End User (USD Million), 2023-2028
8. Global Perfume Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
9. Global Perfume Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
10. Global Perfume Historical Market: Breakup by Region (USD Million), 2018-2022
11. Global Perfume Market Forecast: Breakup by Region (USD Million), 2023-2028
12. North America Perfume Historical Market: Breakup by Country (USD Million), 2018-2022
13. North America Perfume Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Europe Perfume Historical Market: Breakup by Country (USD Million), 2018-2022
15. Europe Perfume Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Asia Pacific Perfume Historical Market: Breakup by Country (USD Million), 2018-2022
17. Asia Pacific Perfume Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Latin America Perfume Historical Market: Breakup by Country (USD Million), 2018-2022
19. Latin America Perfume Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Middle East and Africa Perfume Historical Market: Breakup by Country (USD Million), 2018-2022
21. Middle East and Africa Perfume Market Forecast: Breakup by Country (USD Million), 2023-2028
22. Major Exporting Countries by Value
23. Major Importing Countries by Value
24. Major Exporting Countries by Volume
25. Major Importing Countries by Volume
26. Global Perfume Market Structure
Key Questions Answered in the Report
The market reached a value of USD 45.9 billion in 2022.
The market is estimated to grow at a CAGR of 5.5% in the forecast period of 2023 and 2028.
The increasing brand awareness, rising disposable income, increasing necessity of perfumes in daily lives, rising number of working women, and emergence of unisex perfume brands, are the major drivers of the market.
The key trends in the perfume market include the growing research and development activities by the market players to innovate fragrances and enhance the quality of packaging, thriving e-commerce sector, and rising investment towards social media marketing.
Parfum, Eau De Cologne (EDC), Eau De Parfum (EDP), and Eau De Toilette (EDT) are the different types included in the market report.
Premium product and mass product are the segments of market based on product.
Men and women are the different end-users included in the market report.
Fragrance consists of chemicals containing solvents, UV-absorbers, preservatives, and dyes, among others.
Example of fragrance include moisturisers, colognes, aftershaves, and perfumes, among others.
LVMH Moët Hennessy - Louis Vuitton, The Estée Lauder Companies Inc, L'Oréal S.A., Shiseido Co.,Ltd., Beiersdorf AG, Amorepacific Corporation, Calvin Klein Inc., Guccio Gucci S.p.A., Giorgio Armani S.p.A., Coty Inc., Yardley London, and Revlon Consumer Products Corporation, among others, are the key market players, according to the report.
Analyst Review
The global perfume market attained a value of USD 45.9 billion in 2022, driven by the growing trend towards consumer urbanisation. Aided by the increasing importance on personal appearance and grooming, the industry is projected to further grow in the forecast period of 2023-2028, growing at a CAGR of 5.5%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The market on the basis of type is segmented into parfum, Eau De Cologne (EDC), Eau De Parfum (EDP), and Eau De Toilette (EDT), among others. On the basis of product, the industry is divided into premium products and mass products. The significant end-user segments in the market are men and women. The market on the basis of distribution channel is divided into supermarkets and hypermarkets, convenience stores, and speciality stores, and online. The major regional markets for perfume are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific. The key players in the above industry include LVMH Moët Hennessy - Louis Vuitton, The Estée Lauder Companies Inc, L'Oréal S.A., Shiseido Co., Ltd., Beiersdorf AG, Amorepacific Corporation, Calvin Klein Inc., Guccio Gucci S.p.A., Giorgio Armani S.p.A., Coty Inc., Yardley London, and Revlon Consumer Products Corporation, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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