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Perfume Market

Global Perfume Market Size, Share, Trends, Analysis: By Type: Parfum, Eau De Cologne (EDC), Eau De Parfum (EDP), Eau De Toilette (EDT), Others; By Product: Premium Product, Mass Product; By End-User: Men, Women; By Distribution Channel: Supermarkets and Hypermarkets, Others; Regional Analysis; Competitive Landscape; 2024-2032

Global Perfume Market Size

The global perfume market reached approximately USD 48.42 billion in 2023. The market is projected to grow at a CAGR of 5.5% between 2024 and 2032.

 

Key Takeaways

  • Globalisation has broadened consumer exposure to diverse cultures, leading to appreciation for fragrances that incorporate regional and traditional ingredients.
  • The market is supported by personalised solutions offered by leading brands, enabling a wider clientele base.
  • Eco-consciousness is driving the demand for sustainable and ethically sourced ingredients, as well as eco-friendly packaging solutions.

 

Perfume is defined as a fluid preparation of natural or synthetic essences that is used for fragrance. The application of perfume is an indicator of personal style and preferences and is mainly used to enhance the overall presentability of an individual. It is usually made from essential oils extracted from flowers or spices and is used to give a pleasant odour to one's body.

 

The perfume market growth is influenced by the increased necessity of perfumes in the daily lives of consumers. The thriving beauty and fashion sector, increasing awareness among consumers about personal well-being and grooming, and the usage of perfumes to improve the natural body odour are also important factors escalating the market growth. The diversification of fragrances allows consumers to choose the option that best suits their needs. Furthermore, the growing e-commerce sector, along with attractive deals offered by various e-commerce platforms is expected to positively influence the market growth in the years to come.

 

Perfume Market

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Key Trends and Developments

Emergence of unisex perfumes; robust innovations in perfume packaging designs; leveraging social media platforms for brand promotion; and cultural and regional influences are the major trends impacting the perfume market expansion

 

Date Company Event
Feb 2024 Baccarose The Mumbai-based premium beauty company, Baccarose, unveiled its latest addition to the Indian market, a French luxury perfume brand, Alexandre.J, thereby expanding its fragrance collection.
Feb 2024 Coty The beauty and fragrance brand, Coty entered into a partnership with the Italian luxury fashion brand, Etro, for the creation and global distribution of Etro's signature fragrance lines and collections of home scents.
Jan 2024 Kajal Perfumes Paris Kajal Perfumes Paris announced its partnership with Microcaps AG and Luzi AG to introduce the world's first ethanol-free perfume, which utilises the innovative Perfume Pearls technology developed by Microcaps.
Jul 2023 Aranyam Aranyam, a leading natural fragrance brand in India, announced the launch of six new natural and affordable scents under oudh and aqua categories.

 

 

Trends Impact
Emergence of unisex perfumes These fragrances cater to consumers looking for scents that transcend traditional gender classifications, reflecting a broader societal shift towards inclusivity.
Robust innovations in perfume packaging designs Brands are increasingly using biodegradable materials for packaging to minimise environmental impact which includes the use of paper, bamboo, and other plant-based materials.
Leveraging social media platforms for brand promotion In the personal care and cosmetics sector, social media promotion has become increasingly prevalent, leveraging the vast reach and engagement capabilities of platforms like Instagram, Facebook, Twitter, TikTok, and YouTube.
Cultural and regional influences Globalisation has broadened consumer exposure to diverse cultures, leading to an interest in fragrances that incorporate regional and traditional ingredients or scent profiles.

 

Perfume Market Trends

Innovations in perfume packaging design have become a pivotal element in the fragrance sector. Innovative packaging design allows a perfume brand to stand out on crowded retail shelves and online marketplaces. A distinctive bottle shape, cap design, or packaging material can become synonymous with the brand, helping to build a strong and recognisable identity. Moreover, with growing environmental awareness, there is a significant shift towards using sustainable materials in perfume packaging, such as the incorporation of biodegradable, recycled, or recyclable materials over traditional plastics.

 

The market players are collaborating to leverage mutual strengths, expand product offerings, and tap into new markets. The collaboration announced in February 2024 between Coty, a prominent player in the beauty and fragrance sector, and Etro, an esteemed Italian luxury fashion brand, marks a strategic alliance aimed at leveraging Coty's extensive experience and global distribution network in the beauty sector to create and widely distribute Etro's signature fragrance lines.

 

Perfume Market by Perfume by Segments

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Market Segmentation

“Perfume Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup Categories
Type Parfum, Eau De Cologne (EDC), Eau De Parfum (EDP), Eau De Toilette (EDT), Others
Product Premium Product, Mass Product
End-User Men, Women
Distribution Channel Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online
Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa

 

The mass product segment accounts for a major perfume market share due to its cost-effectiveness and easy accessibility

Mass product perfumes occupy a significant share of the perfume market as they are priced to be more affordable than their luxury counterparts, making them accessible to a wider range of consumers. These products are readily available in various retail outlets, including drugstores, supermarkets, and online platforms, making them easy to purchase. Mass-market perfumes also cater to a wide range of consumer preferences, offering a diverse selection of scents. From floral to woody notes, these products are designed to meet the current trends and preferences of a broad consumer base.

 

On the basis of product, premium perfumes are expected to witness robust demand in the forecast period. This can be attributed to the rising popularity of premium perfumes among youth as they are long-lasting, unique, and come with innovative fragrances. Premium perfume brands are often preferred by consumers with larger budgets. Factors such as the heightened living standards of people, the growing awareness about personal hygiene, and increasing brand endorsement by celebrities are also boosting the segment growth.

 

Women are the dominant end users in the perfume market, and brands offer a wide range of fragrances to meet this demand

Women are the major consumers of fragrance products and significantly contribute to the perfume market revenue. Perfume has historically been more closely associated with female beauty and grooming rituals. The market for women's perfumes is characterised by a vast array of scents, brands, and products as companies often target women with new launches and extensive marketing campaigns, contributing to higher sales. Moreover, perfumes are also a popular gift choice for women on various occasions, further driving up sales in this segment.

 

The cultural shift towards male grooming and self-care has led to increased acceptance and use of perfumes among men. This has prompted brands to expand their offerings for men and invest in marketing to this demographic. Furthermore, recent years have seen a surge in the diversity of scents and products available to men, driving interest and sales.

 

Perfume Market by Region

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Competitive Landscape

The market players are increasingly investing in promotional activities and are launching ethically sourced and sustainable products to gain a competitive edge in the market

 

Company Founded Headquarters Products
The Estée Lauder Companies Inc 1946 New York, United States Luxury skincare, makeup, fragrance, and hair care products
L'Oréal S.A. 1909 Hauts-de-Seine, France Hair colour, skincare, sun protection, make-up, perfume, and hair care products
Calvin Klein Inc. 1968 New York, United States Perfumes, designer jeans, ready-to-wear outfits
Guccio Gucci S.p.A 1921 Tuscany, Italy High-fashion clothing, leather goods (such as handbags and belts), footwear, fragrances, and eyewear

 

Other major players in the perfume market include Shiseido Co., Ltd., Beiersdorf AG, Amorepacific Corporation, Giorgio Armani S.p.A., Coty Inc., Yardley London, and Revlon Consumer Products Corporation, among others.

 

Perfume Market Analysis by Region

Europe, particularly France, is considered the birthplace of modern perfumery and this rich heritage continues to influence consumer preferences and contributes to Europe's prominent position in the global market. European perfumes are known for their high-quality ingredients, sophisticated scent compositions, and craftsmanship. The region's stringent regulations on cosmetic products, including perfumes, ensure product safety and quality, fostering trust and loyalty among consumers. Europe is also home to many of the world's leading fashion and luxury brands, many of which have their own lines of perfumes. These brands often set trends in the perfume sector, and their products are highly sought after both by European consumers and internationally.

 

The Asia Pacific perfume market is also anticipated to witness robust growth in the coming years. The region's large and growing youth population, particularly in countries like India and China, combined with rapid urbanisation, has contributed to a shift in consumer behaviour towards fashion and lifestyle products, including perfumes. The expansion of e-commerce platforms and online retail has also significantly impacted perfume sales in the Asia Pacific region as it has made a wide variety of perfumes accessible to consumers.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Product
  • End-User
  • Distribution Channel
  • Region
Breakup by Type
  • Parfum
  • Eau De Cologne (EDC)
  • Eau De Parfum (EDP)
  • Eau De Toilette (EDT)
  • Others
Breakup by Product
  • Premium Product
  • Mass Product
Breakup by End-User
  • Men
  • Women
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Trade Data Analysis
  • Major Exporting Countries
    • By Value
    • By Volume
  • Major Importing Countries
    • By Value
    • By Volume
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • LVMH Moët Hennessy - Louis Vuitton
  • The Estée Lauder Companies Inc
  • L'Oréal S.A.
  • Shiseido Co.,Ltd.
  • Beiersdorf AG
  • Amorepacific Corporation
  • Calvin Klein Inc.
  • Guccio Gucci S.p.A.
  • Giorgio Armani S.p.A.
  • Coty Inc.
  • Yardley London
  • Revlon Consumer Products Corporation
  • Others

 

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Perfume Market Report Snapshots

Perfume Market Size

Perfume Market Trends

Perfume Companies

Perfume Market Regional Analysis

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Perfume Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Perfume Historical Market (2018-2023) 
    8.3    Global Perfume Market Forecast (2024-2032)
    8.4    Global Perfume Market by Type
        8.4.1    Parfum
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2023) 
            8.4.1.3    Forecast Trend (2024-2032)
        8.4.2    Eau De Cologne (EDC)
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2023) 
            8.4.2.3    Forecast Trend (2024-2032)
        8.4.3    Eau De Parfum (EDP)
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2018-2023) 
            8.4.3.3    Forecast Trend (2024-2032)
        8.4.4    Eau De Toilette (EDT)
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2018-2023) 
            8.4.4.3    Forecast Trend (2024-2032)
        8.4.5    Others
    8.5    Global Perfume Market by Product 
        8.5.1    Premium Product
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2023) 
            8.5.1.3    Forecast Trend (2024-2032)
        8.5.2    Mass Product
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2023) 
            8.5.2.3    Forecast Trend (2024-2032)
    8.6    Global Perfume Market by End-User
        8.6.1    Men
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2023) 
            8.6.1.3    Forecast Trend (2024-2032)
        8.6.2    Women
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2023) 
            8.6.2.3    Forecast Trend (2024-2032)
    8.7    Global Perfume Market by Distribution Channel 
        8.7.1    Supermarkets and Hypermarkets
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2023) 
            8.7.1.3    Forecast Trend (2024-2032)
        8.7.2    Convenience Stores
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2023) 
            8.7.2.3    Forecast Trend (2024-2032)
        8.7.3    Specialty Stores
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2018-2023) 
            8.7.3.3    Forecast Trend (2024-2032)
        8.7.4    Online
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2018-2023) 
            8.7.4.3    Forecast Trend (2024-2032)
    8.8    Global Perfume Market by Region 
        8.8.1    North America
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2018-2023) 
            8.8.1.3    Forecast Trend (2024-2032)
        8.8.2    Europe
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2018-2023) 
            8.8.2.3    Forecast Trend (2024-2032)
        8.8.3    Asia Pacific
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2018-2023) 
            8.8.3.3    Forecast Trend (2024-2032)
        8.8.4    Latin America
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2018-2023) 
            8.8.4.3    Forecast Trend (2024-2032)
        8.8.5    Middle East and Africa
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2018-2023) 
            8.8.5.3    Forecast Trend (2024-2032)
9    North America Perfume Market Analysis
    9.1    Market by Product
    9.2    Market by End User
    9.3    Market by Distribution Channel
    9.4    Market by Country
        9.4.1    United States of America 
            9.4.1.1    Market Share
            9.4.1.2    Historical Trend (2018-2023) 
            9.4.1.3    Forecast Trend (2024-2032)
        9.4.2    Canada
            9.4.2.1    Market Share
            9.4.2.2    Historical Trend (2018-2023) 
            9.4.2.3    Forecast Trend (2024-2032)
10    Europe Perfume Market Analysis
    10.1    Market by Product
    10.2    Market by End User
    10.3    Market by Distribution Channel
    10.4    Market by Country
        10.4.1    United Kingdom
            10.4.1.1    Market Share
            10.4.1.2    Historical Trend (2018-2023) 
            10.4.1.3    Forecast Trend (2024-2032)
        10.4.2    Germany
            10.4.2.1    Market Share
            10.4.2.2    Historical Trend (2018-2023) 
            10.4.2.3    Forecast Trend (2024-2032)
        10.4.3    France
            10.4.3.1    Market Share
            10.4.3.2    Historical Trend (2018-2023) 
            10.4.3.3    Forecast Trend (2024-2032)
        10.4.4    Italy
            10.4.4.1    Market Share
            10.4.4.2    Historical Trend (2018-2023) 
            10.4.4.3    Forecast Trend (2024-2032)
        10.4.5    Others
11    Asia Pacific Perfume Market Analysis
    11.1    Market by Product
    11.2    Market by End User
    11.3    Market by Distribution Channel
    11.4    Market by Country
        11.4.1    China
            11.4.1.1    Market Share
            11.4.1.2    Historical Trend (2018-2023) 
            11.4.1.3    Forecast Trend (2024-2032)
        11.4.2    Japan
            11.4.2.1    Market Share
            11.4.2.2    Historical Trend (2018-2023) 
            11.4.2.3    Forecast Trend (2024-2032)
        11.4.3    India
            11.4.3.1    Market Share
            11.4.3.2    Historical Trend (2018-2023) 
            11.4.3.3    Forecast Trend (2024-2032)
        11.4.4    ASEAN
            11.4.4.1    Market Share
            11.4.4.2    Historical Trend (2018-2023) 
            11.4.4.3    Forecast Trend (2024-2032)
        11.4.5    South Korea
            11.4.5.1    Market Share
            11.4.5.2    Historical Trend (2018-2023) 
            11.4.5.3    Forecast Trend (2024-2032)
        11.4.6    Australia
            11.4.6.1    Market Share
            11.4.6.2    Historical Trend (2018-2023) 
            11.4.6.3    Forecast Trend (2024-2032)
        11.4.7    Others
12    Latin America Perfume Market Analysis
    12.1    Market by Product
    12.2    Market by End User
    12.3    Market by Distribution Channel
    12.4    Market by Country
        12.4.1    Brazil
            12.4.1.1    Market Share
            12.4.1.2    Historical Trend (2018-2023) 
            12.4.1.3    Forecast Trend (2024-2032)
        12.4.2    Argentina
            12.4.2.1    Market Share
            12.4.2.2    Historical Trend (2018-2023) 
            12.4.2.3    Forecast Trend (2024-2032)
        12.4.3    Mexico
            12.4.3.1    Market Share
            12.4.3.2    Historical Trend (2018-2023) 
            12.4.3.3    Forecast Trend (2024-2032)
        12.4.4    Others
13    Middle East and Africa Perfume Market Analysis
    13.1    Market by Product
    13.2    Market by End User
    13.3    Market by Distribution Channel
    13.4    Market by Country
        13.4.1    Saudi Arabia
            13.4.1.1    Market Share
            13.4.1.2    Historical Trend (2018-2023) 
            13.4.1.3    Forecast Trend (2024-2032)
        13.4.2    United Arab Emirates
            13.4.2.1    Market Share
            13.4.2.2    Historical Trend (2018-2023) 
            13.4.2.3    Forecast Trend (2024-2032)
        13.4.3    Nigeria
            13.4.3.1    Market Share
            13.4.3.2    Historical Trend (2018-2023) 
            13.4.3.3    Forecast Trend (2024-2032)
        13.4.4    South Africa
            13.4.4.1    Market Share
            13.4.4.2    Historical Trend (2018-2023) 
            13.4.4.3    Forecast Trend (2024-2032)
        13.4.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Trade Data Analysis
    15.1    Major Exporting Countries 
        15.1.1    By Value
        15.1.2    By Volume
    15.2    Major Exporting Countries 
        15.2.1    By Value
        15.2.2    By Volume
16    Competitive Landscape
    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    LVMH Moët Hennessy - Louis Vuitton
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    The Estée Lauder Companies Inc
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    L'Oréal S.A.
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Shiseido Co.,Ltd.
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Beiersdorf AG
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Amorepacific Corporation
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Calvin Klein Inc.
            16.2.7.1    Company Overview
            16.2.7.2    Product Portfolio
            16.2.7.3    Demographic Reach and Achievements
            16.2.7.4    Certifications
        16.2.8    Guccio Gucci S.p.A.
            16.2.8.1    Company Overview
            16.2.8.2    Product Portfolio
            16.2.8.3    Demographic Reach and Achievements
            16.2.8.4    Certifications
        16.2.9    Giorgio Armani S.p.A. 
            16.2.9.1    Company Overview
            16.2.9.2    Product Portfolio
            16.2.9.3    Demographic Reach and Achievements
            16.2.9.4    Certifications
        16.2.10    Coty Inc.
            16.2.10.1    Company Overview
            16.2.10.2    Product Portfolio
            16.2.10.3    Demographic Reach and Achievements
            16.2.10.4    Certifications
        16.2.11    Yardley London
            16.2.11.1    Company Overview
            16.2.11.2    Product Portfolio
            16.2.11.3    Demographic Reach and Achievements
            16.2.11.4    Certifications
        16.2.12    Revlon Consumer Products Corporation
            16.2.12.1    Company Overview
            16.2.12.2    Product Portfolio
            16.2.12.3    Demographic Reach and Achievements
            16.2.12.4    Certifications
        16.2.13    Others
17    Key Trends and Developments in the Market
 

List of Key Figures and Tables

1.    Global Perfume Market: Key Industry Highlights, 2018 and 2032
2.    Global Perfume Historical Market: Breakup by Type (USD Million), 2018-2023
3.    Global Perfume Market Forecast: Breakup by Type (USD Million), 2024-2032
4.    Global Perfume Historical Market: Breakup by Product (USD Million), 2018-2023
5.    Global Perfume Market Forecast: Breakup by Product (USD Million), 2024-2032
6.    Global Perfume Historical Market: Breakup by End User (USD Million), 2018-2023
7.    Global Perfume Market Forecast: Breakup by End User (USD Million), 2024-2032
8.    Global Perfume Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9.    Global Perfume Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
10.    Global Perfume Historical Market: Breakup by Region (USD Million), 2018-2023
11.    Global Perfume Market Forecast: Breakup by Region (USD Million), 2024-2032
12.    North America Perfume Historical Market: Breakup by Country (USD Million), 2018-2023
13.    North America Perfume Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Europe Perfume Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Europe Perfume Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Asia Pacific Perfume Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Asia Pacific Perfume Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Latin America Perfume Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Latin America Perfume Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Middle East and Africa Perfume Historical Market: Breakup by Country (USD Million), 2018-2023
21.    Middle East and Africa Perfume Market Forecast: Breakup by Country (USD Million), 2024-2032
22.    Major Exporting Countries by Value
23.    Major Importing Countries by Value
24.    Major Exporting Countries by Volume
25.    Major Importing Countries by Volume
26.    Global Perfume Market Structure

Key Questions Answered in the Report

The market reached a value of USD 48.42 billion in 2023.

The market is estimated to grow at a CAGR of 5.5% in the forecast period of 2024 and 2032.

The increasing brand awareness, rising disposable income, increasing necessity of perfumes in daily lives, rising number of working women, and emergence of unisex perfume brands, are the major drivers of the market.

The key trends in the perfume market include the growing research and development activities by the market players to innovate fragrances and enhance the quality of packaging, thriving e-commerce sector, and rising investment towards social media marketing.

Parfum, Eau De Cologne (EDC), Eau De Parfum (EDP), and Eau De Toilette (EDT) are the different types included in the market report.

Premium product and mass product are the segments of market based on product.

Men and women are the different end-users included in the market report.

The major players in the market are LVMH Moët Hennessy - Louis Vuitton, The Estée Lauder Companies Inc, L'Oréal S.A., Shiseido Co., Ltd., Beiersdorf AG, Amorepacific Corporation, Calvin Klein Inc., Guccio Gucci S.p.A., Giorgio Armani S.p.A., Coty Inc., Yardley London, and Revlon Consumer Products Corporation, among others.

Analyst Review

The global perfume market attained a value of USD 48.42 billion in 2023, driven by the growing trend towards consumer urbanisation. Aided by the increasing importance on personal appearance and grooming, the industry is projected to further grow in the forecast period of 2024-2032, growing at a CAGR of 5.5%.

 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The market on the basis of type is segmented into parfum, Eau De Cologne (EDC), Eau De Parfum (EDP), and Eau De Toilette (EDT), among others. On the basis of product, the industry is divided into premium products and mass products. The significant end-user segments in the market are men and women. The market on the basis of distribution channel is divided into supermarkets and hypermarkets, convenience stores, and speciality stores, and online. The major regional markets for perfume are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific. The key players in the above industry include LVMH Moët Hennessy - Louis Vuitton, The Estée Lauder Companies Inc, L'Oréal S.A., Shiseido Co., Ltd., Beiersdorf AG, Amorepacific Corporation, Calvin Klein Inc., Guccio Gucci S.p.A., Giorgio Armani S.p.A., Coty Inc., Yardley London, and Revlon Consumer Products Corporation, among others.

 

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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