Perfumes are fragrance liquids typically made from essential oils extracted from flowers or spices and are used to give a pleasant odour to one's body. Perfume market is a consumer-driven industry which is day-by-day turning from less-essential commodity to a staple day-to-day personal grooming product. During 2014-2018, the global perfume market grew at a CAGR of around 5%. The market is currently being driven by the growing trend towards consumer urbanisation, higher spending incomes and the increasing importance on personal appearance and grooming. In addition, the rising demand for youth-oriented, floral, exotic fragrances and celebrity perfumes are expected to drive the market in the coming years. This report by Expert Market Research entitled “Perfume Market Report and Forecast 2019–2024” provides a comprehensive analysis for anyone who plans to foray into the perfume market.
Historical market trends for the perfume industry have been provided from 2014-2018 and forecasts have been presented till 2024. On a regional level, the report has segmented the global perfume market into the following regions – North America, South America, Asia-Pacific, Europe and the Middle East and Africa. Europe currently represents the largest market. Within Europe, Germany and France represent the biggest markets. On the basis of product type, the global perfume market has been segmented as premium and mass perfumes. For each of the perfume types, the report has provided both historical and future market trends.
The value chain analysis of perfume has also been covered in this report encompassing all the activities in the value chain such as procurement, manufacturing, sales and distribution. Furthermore, the study assesses the market based on Porter’s five forces model, which evaluates the level of competition in the market by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants. A thorough evaluation of the competitive landscape of the perfume industry has also been provided. Some of the key players in this market include Avon Products Inc., Natura Cosmetics SA, Chanel SA, Coty Inc., LVMH and L’Oreal Groupe.
This report provides an exhaustive insight for setting-up and running a perfume manufacturing plant. Factors such as land requirement, construction requirement, raw material requirement, labour requirement, machinery requirement, manufacturing process, utility requirement, total capital investment, total operating costs, prices, income projections, expenditure projections, profit margins, net present value, return on investment, payback period, etc. have been comprehensively covered in this report.
The following are the key questions answered by this report:
- What are the market trends for the global perfume market?
- Which are the biggest markets (regions) for perfume?
- What are the major types of perfume? Which are the most popular?
- Who are the key manufacturers in the perfume market?
- What are the land and construction requirements to start a perfume manufacturing plant?
- What are the machinery requirements to start a perfume manufacturing plant?
- How are perfumes priced? What are the profit margins at various stages of the supply chain?
- What is the total capital investment required to start a perfume manufacturing plant?
- What are the running costs of a perfume manufacturing plant?
- How much revenue can a perfume manufacturing plant generate?
In order to prepare this research report, Expert Market Research conducted face to face and telephonic interviews with numerous industry participants in the perfume industry. They included manufacturers, distributors, end users, consultants, marketing professionals, researchers, etc. Primary research accounted for the bulk of the research efforts, complemented by an extensive secondary research. Secondary sources included annual reports, press releases, books, journals, white papers, newspapers, magazines, government sources and various proprietary databases.
Expert Market Research uses its comprehensive database of macroeconomic and industry specific data to produce its market forecasts. The initial baseline forecast is produced with the most recent market data. After an initial baseline forecast, all future macroeconomic and sector-specific events and assumptions are taken into account to generate the final forecast.