Press Release
Press Release
The market in North America is significantly growing due to the presence of leading smartphone brands such as Apple, Inc. and Alphabet, Inc. in countries like the United States. Almost the entire population of the USA owns cell phones, and smartphone penetration has increased to 85% in 2021, up from around 35% in 2011. Around 15% of adult Americans only use their smartphones for internet access. iPhone and Samsung are the two most commonly used brands in the US.
The Asia Pacific is expected to account for a significant smartphones market share due to the rising adoption of digital payment services. Growing telecom investments in nations like South Korea, Japan, Australia, and Singapore, are expected to fuel the demand for smartphones in the region in the forecast period.
The proliferation of high-end and cheap products in India and the introduction of the Production-Linked Scheme to encourage the production of design-led networking and telecom solutions in India also drive the market size.
The expansion of smartphone retail stores by renowned brands further contributes to the market growth. In January 2024, Apple, Inc. inaugurated the 100th Apple Store location in the Asia Pacific area and the seventh retail store in South Korea. Situated in the heart of a busy university district in Seoul, Apple Hongdae boasts a vibrant area where students, families, and the community at large can explore and purchase Apple's amazing range of goods and services, get first-rate assistance from highly skilled team members, and take part in complimentary sessions.
Nearly 100 knowledgeable retail team members at Apple Hongdae are prepared to assist customers in exploring and obtaining the newest Apple products, such as the new iPhone 15 lineup, the Mac lineup featuring the M3 family of chips, the Apple Watch lineup, which includes Apple’s first-ever carbon-neutral products, and the special-edition AirPods Pro for the Lunar New Year, which is celebrating the Year of the Blue Dragon and making its debut in South Korea.
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The major players in the global smartphones market are Apple Inc., Alphabet Inc., Samsung Electronics Co. Ltd., Huawei Technologies Co., Ltd., Xiaomi Corporation, Sony Group Corp., ASUSTeK Computer Inc, HMD Global, BBK Electronics, Lenovo Group Ltd., HTC Corp., ZTE Corp., Lava International Ltd., Nothing Technology Limited, and Meizu Technology Co., Ltd., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Operating System |
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Breakup by Distribution Channels |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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