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Report Overview
The global sports and outdoor toys market attained a value of USD 16029.11 Million in 2025 and is projected to expand at a CAGR of 4.60% through 2035. Increased adoption of outdoor learning and activity-based education programs is driving steady institutional demand for safe, reusable sports toys designed for group participation and long-term usage across schools and community spaces globally. The market is further expected to achieve USD 25131.95 Million by 2035.
Increasing awareness about the need for fitness among children in cities is driving the adoption of outdoor play equipment. On the other hand, key players in the industry are reorienting their portfolios to skill-based and rugged products that incorporate safe materials. This helps manufacturers increase margins and align with parental demand for active and rugged play equipment that outlives indoor play equipment as short-cycle indoor alternatives.
Major toy companies design outdoor and active entertainment products for shared environments. For example, in April 2024, Nex and Hasbro expanded their collaboration to launch a new suite of interactive family games exclusively for the award-winning Nex Playground console. These are designed for structured group games in schools, camps, and residential communities. Therefore, major toy companies are shifting from impulse-led outdoor products toward repeat-play systems with longer usage cycles, sustaining consistent demand in the sports and outdoor toys market.
Manufacturers are increasingly designing outdoor toys for constrained urban settings. Foldable goal systems, modular play kits, and lightweight sports sets are now optimized for balconies, rooftops, and shared housing amenities. Product teams are prioritizing flexible, weather-resistant plastics, UV-stable coatings, and safety-certified impact materials to reduce replacement rates, boosting the overall sports and outdoor toys market growth. Depending on this modularity trend, in August 2025, Playmobil launched Sky Trails, which is a modular system allows children and adults to build courses on which the special “Sky Rider” figures whizz through loops, ramps and lift elements.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
-
The rising sustainability concerns among consumers are compelling manufacturers to produce toys free of non-biodegradable materials.
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Subscription-based toy service models are popular among consumers due to their on-time delivery.
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Manufacturers are incorporating advanced technology such as artificial intelligence in toys to make them interactive.
Compound Annual Growth Rate
4.6%
Value in USD Million
2026-2035
*this image is indicative*
Key Trends and Recent Developments
Government Push Toward Physical Activity and Outdoor Learning
Governments in the United States, United Kingdom, and parts of Asia Pacific are expanding school-level physical education mandates and outdoor learning programs. This sports and outdoor toys market trend directly benefits manufacturers supplying sports kits, training-based toys, and group play equipment. Brands are aligning product design with school safety standards and durability requirements to qualify for institutional procurement. Leveraging this push, in November 2025, STEMpedia launched Wizbot Maxx, a screen-free, button-based robot toy designed to nurture children's creativity, problem-solving skills, and cognitive growth.
Product Innovation Focused on Compact and Urban Play Spaces
Urbanization is reshaping how outdoor toys are designed and sold. Manufacturers are developing foldable goals, modular sports kits, and space-efficient play systems suitable for balconies, rooftops, and shared residential zones. This trend in the sports and outdoor toys market is especially relevant in high-density housing markets supported by government-backed urban development programs. Companies are prioritizing lightweight materials and quick-assembly formats to reduce storage and logistics challenges. Owing to this space issue, companies like Funskool India Ltd announced its entry into the electronic toys category in December 2025.
Rising Institutional Demand From Schools, Camps, and Municipal Bodies
Institutional buyers are becoming a core contributor to the sports and outdoor toys market growth. Schools, summer camps, and municipal recreation departments increasingly procure sports and outdoor toys in bulk under structured budgets. Government-backed youth engagement and after-school activity programs are expanding across regions, favoring suppliers with compliance-ready products. For example, in May 2025, Moose Toys secured a multi-year global license with CrunchLabs, founded by Mark Rober, to blend STEM learning with playful design, expanding hands-on science toys and strengthening innovation-led portfolios distribution across the globe.
Safety-Certified and Regulation-Compliant Product Development
Safety regulation is playing a stronger role in product differentiation, as governments continue to tighten standards around materials, impact resistance, and age-appropriate design for outdoor toys. Manufacturers are investing in advanced polymers, soft-impact components, and certified testing processes to meet these requirements. For example, companies like Mattel offer new building block sets made from renewably-sourced plastics as part of a new sustainability push. Compliance is becoming a selling point for B2B buyers, particularly schools and public institutions, impacting the overall sports and outdoor toys market value. Hence, companies that integrate safety into early product development cycles are reducing approval delays and returns.
Shift Toward Sustainable and Long-Life Outdoor Toy Lines
Sustainability guidelines and public waste reduction initiatives are influencing purchasing decisions, especially in public-funded projects. Manufacturers are launching outdoor toys made from recyclable plastics and weather-resistant materials to extend usable life. Modular designs that allow part replacement rather than full product disposal are gaining traction, boosting demand in the sports and outdoor toys market. Brands that position outdoor toys as long-term assets rather than disposable seasonal items are finding better acceptance among institutional and environmentally conscious buyers. For example, in February 2024, Wild Republic announced the launch of its new groundbreaking biodegradable toy line, which has received the National Parenting Product Award.
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Global Sports and Outdoor Toys Industry Segmentation
The EMR’s report titled “Global Sports and Outdoor Toys Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Age Group
- Less than 5 Years
- Between 5 - 10 Years
- Above 10 Years
Key Insight: Age-based demand in the sports and outdoor toys market is shaped by developmental needs and purchasing intent rather than volume alone. Children below five years drive safety-led purchases focused on basic motor skills and supervised play. The five-to-ten age group anchors overall demand through structured outdoor activities linked to schools, camps, and peer interaction. Above ten years, demand shifts toward competitive, skill-based, and challenge-oriented products that sustain longer engagement cycles. Manufacturers design portfolios to cover these transitions, using early-age products to build brand entry and older-age offerings.
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Departmental Stores
- Speciality Stores
- Online Channel
- Others
Key Insight: Distribution strategies are evolving as buyers increasingly move across channels within a single purchase journey, propelling the sports and outdoor toys market opportunities. Hypermarkets and supermarkets continue to provide scale, visibility, and seasonal momentum for outdoor toys, particularly during peak buying periods. Online channels are gaining importance for discovery, repeat ordering, and access to niche or advanced products. For example, in November 2025, GARVEE.com, a United States-based e-commerce platform announced the release of its new Ride On Toys Collections. Specialty and departmental stores play a supporting role by offering curated selections and expert guidance.
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Key Insight: Regional dynamics in the sports and outdoor toys market reflect differences in infrastructure, lifestyle, and institutional support for physical activity. North America emphasizes structured sports participation, safety compliance, and long-term supplier relationships. Europe places stronger weight on regulation, material standards, and sustainability alignment. Asia Pacific drives growth through scale, urban education expansion, and demand for space-efficient products. Meanwhile, Latin America presents selective opportunities tied to urban development and affordability. The markets in the Middle East and Africa remain project-driven, linked to schools and community facilities.
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Global Sports and Outdoor Toys Market Share
By age group, the category between 5–10 years dominates the market due to skill development and group play
Children between five and ten years represent the core demand base for sports and outdoor toys. At this stage, parents and schools actively encourage structured physical play to build coordination and social skills. Manufacturers focus on durable sports kits, beginner training equipment, and multiplayer outdoor games that support group interaction, contributing to the overall growth in the sports and outdoor toys market. Companies like Clapstore Toys are offering ‘Potable Busy Boards’ that trigger positive stimulation and enhance fine motor skills, sensory development, and hand-eye coordination. Similarly, Bandai introduced playsets, figurines, role play toys, vehicles, educational electronics and soft lines under “Milo”, to gain traction in this age group category, in December 2023.
The above ten years category is growing at the fastest pace as outdoor toys evolve beyond basic play into skill-based and competitive formats. Manufacturers are introducing advanced sports gear, STEM-integrated outdoor kits, and challenge-based toys that appeal to older children and early teens. This group values complexity, performance, and progression. Schools and community programs also procure advanced outdoor equipment for this age group, favoring suppliers offering robust build quality.
By distribution channel, hypermarkets account for the largest share of the market due to visibility, bulk placement, and trust
Hypermarkets and supermarkets remain the dominant channel, contributing to the sports and outdoor toys market revenue due to high footfall and impulse visibility. These stores allow brands to showcase large-format outdoor products during seasonal peaks. Manufacturers value this channel for volume movement and predictable replenishment cycles. Retail buyers prefer standardized SKUs that can be stocked across multiple locations. This channel also supports promotional bundling, which helps clear inventory efficiently. For example, United-Kingdom-based supermarket, Morrisons offered outdoor kid's toys, including a EUR 20 sandpit bench and EUR 25 basketball stand, in May 2025.
Online channels, on the other hand, are expanding their shares in the sports and outdoor toys market as buyers seek convenience and broader choice. E-commerce supports discovery of niche outdoor toys that are not necessarily available in physical stores. Manufacturers use digital platforms to test new designs and limited editions with lower risk. Visual demonstrations and instructional content help explain complex outdoor toys. For B2B companies, online channels provide data on buyer preferences, which is important for future product development.
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Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Global Sports and Outdoor Toys Market Regional Analysis
North America secures the leading position of the of the market due to structured sports culture and spending
North America remains the leading regional market due to strong sports participation culture and organized school programs. Manufacturers target this market with premium outdoor toys, training kits, and licensed sports products. Buyers value safety certification, durability, and performance consistency. Institutional demand from schools, camps, and community centers supports steady volumes. Retail infrastructure supports wide distribution, allowing rapid scale for new product launches. As per the sports and outdoor toys market analysis, from January through June 2025, United States toy industry dollar sales increased 6 percent, units sold were up 3 percent, and average selling price (ASP) grew by 3 percent.
Asia Pacific emerges as the fastest-growing region due to rising focus on physical activity and expanding education infrastructure. Urban housing density is encouraging manufacturers to design compact toys suited for shared play areas in schools and residential communities. Companies can align their product designs with early-stage physical engagement and space-efficient play environments. For example, in July 2025, Steelbird Baby Toys announced a major scale-up with the launch of its latest line of developmental toys for infants and toddlers.
Competitive Landscape
Competition in the market is increasingly shaped by durability, institutional relevance, and design adaptability. Leading sports and outdoor toys market players are moving away from seasonal novelty products toward reusable, modular play systems suited for schools, camps, and community spaces. Product development roadmaps are focusing on weather-resistant materials, safety-certified components, and compact formats for urban use. Opportunities are emerging in STEM-linked outdoor play, age-progressive sports kits, and multi-user equipment that supports group engagement.
Sports and outdoor toy companies with strong sourcing control and flexible manufacturing are better positioned to respond to institutional tenders and bulk procurement cycles. Digital discovery and direct partnerships with education and recreation programs are opening new opportunities in the market. As buyers seek longer product lifecycles and predictable replacement demand, competitive advantage is shifting toward suppliers that integrate design, compliance, and distribution into a single, reliable operating model.
The Great Outdoor Toy Company
Established in 1991 and headquartered in the United States, the Great Outdoor Toy Company focuses on large-format outdoor play equipment for residential and institutional buyers. Its portfolio includes backyard play systems, climbing structures, and activity-based kits designed for long-term outdoor use. The company caters to schools, housing communities, and specialty retailers by emphasizing safety standards and weather durability.
Simba Dickie Group GmbH
Founded in 1982 and headquartered in Fürth, Germany, Simba Dickie Group operates across multiple toy categories, including outdoor and sports toys. The company serves mass retail and specialty channels with a wide range of active play products under multiple brands. It focuses on scalable manufacturing and strong European distribution.
Decathlon
Established in 1976 and headquartered in France, Decathlon integrates product design, manufacturing, and retail for sports and outdoor goods. Its outdoor toys emphasize functionality, ease of use, and affordability. Decathlon caters to families, schools, and sports programs by offering standardized, tested products across global markets.
Spin Master Corporation
Founded in 1994 and headquartered in Toronto, Canada, Spin Master blends entertainment-led design with physical play innovation. The company develops outdoor toys that combine branded experiences with active engagement. Spin Master targets both consumer and institutional channels, focusing on safety, replay value, and modular extensions.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Hasbro, Inc., Mattel, Inc., Outdoor Toys, The Walt Disney Company, and Vuly Property Pty Ltd., among others.
Key Highlights of the Global Sports and Outdoor Toys Market Report
- Long-term market tracking with reliable forecasts extending through 2035.
- Detailed analysis of innovation in modular, safety-led, and STEM-based outdoor toys.
- Competitive profiling of global and regional active play manufacturers.
- Regional opportunity mapping across schools, housing projects, and community spaces.
- Strategic outlook focused on institutional demand and repeat procurement cycles.
Why Rely on Expert Market Research?
- Deep domain expertise across toys, education-led procurement, and outdoor recreation.
- Research tailored for manufacturers, investors, and institutional suppliers.
- Strong analytical framework combining primary insights and validated secondary data.
- Decision-ready intelligence designed to support product, pricing, and expansion strategies.
Call to Action
Unlock the latest insights with our sports and outdoor toys market trends 2026 report. Discover regional growth patterns, consumer preferences, and key industry players. Stay ahead of competition with trusted data and expert analysis. Download your free sample report today and drive informed decisions in the market.
More Insights On
Southeast Asia Sports and Outdoor Toys Market
Middle East and Africa Sports and Outdoor Toys Market
Sports and Outdoor Toys Market Report Snapshots
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Key Questions Answered in the Report
In 2025, the market reached an approximate value of USD 16029.11 Million.
The market is projected to grow at a CAGR of 4.60% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach a value of USD 25131.95 Million by 2035.
Manufacturers are investing in modular designs, expanding school partnerships, improving material durability, aligning with safety standards early, and strengthening regional distribution networks to secure repeat institutional contracts and stable demand.
The key trends fuelling the growth of the market include the development of innovative toys leveraging advanced technologies like AI, growing need to introduce children to sports at an early age, and demand for toys with sustainable materials.
The various age groups in the market for sports and outdoor toys include less than 5 years, between 5-10 years, and above 10 years.
The key regional markets for sports and outdoor toys are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different distribution channels are online channel, speciality stores, hypermarkets and supermarkets, departmental stores, among others.
The key players in the market include The Great Outdoor Toy Company, Simba Dickie Group GmbH, Decathlon, Spin Master Corporation, Hasbro, Inc., Mattel, Inc., Outdoor Toys, The Walt Disney Company, and Vuly Property Pty Ltd., among others.
Managing rising material costs, meeting strict safety regulations, handling seasonal demand swings, and balancing innovation speed with durability expectations remain persistent challenges for sports and outdoor toy manufacturers globally.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Age Group |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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