The global video streaming software market reached a value of more than USD 10.59 Billion in 2025. The market is further expected to grow at a CAGR of 19.50% during the forecast period of 2026-2035 to reach above USD 62.89 Billion by 2035.
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In 2024, brands spent USD 30.10 billion on streaming advertisements, highlighting the increasing investment in this sector compared to traditional TV ads.
Netflix leads as the most subscribed video streaming service with 260.28 million subscribers in 2024, followed by Amazon Prime Video with over 200 million members.
As per industry reports, YouTube boasts over 2 billion monthly active users, making it a significant platform for video content consumption.
Live video streaming is gaining popularity, with 92% of internet users watching digital videos weekly and 27% engaging with live streaming content regularly.
Compound Annual Growth Rate
19.5%
Value in USD Billion
2026-2035
*this image is indicative*
Video streaming software refers to a digital service that allows users to watch videos related to entertainment, education, or infotainment online, aided by internet services. Key drivers aiding the global video streaming software market growth include the increasing demand for unique video content, major investments by companies in producing original content to attract and retain customers, and the shift from traditional TV to online streaming services.
Moreover, the rise in high-speed internet connectivity enabling seamless streaming experiences, the significant investments in technology like 5G networks to support faster streaming capabilities, and partnerships between telecom and tech companies are enhancing network infrastructure to meet the growing demand for video streaming services are further propelling the market's expansion.
Rising demand for video on demand, technological advancements, and shift from traditional televisions towards OTT platforms are contributing to the video streaming market development
Streaming giants like Netflix and Amazon Prime Video are heavily investing in producing original series and unique genre movies to attract and retain subscribers. This strategy not only sets them apart from traditional TV networks but also creates a loyal viewer base that values exclusive content.
Another notable trend is the increasing preference for online streaming services over traditional TV. Platforms like Hulu and Disney+ have capitalised on this trend by offering a wide range of content, including live TV, on-demand shows, and exclusive movies.
Continuous technological advancements, such as the widespread availability of high-speed internet connectivity and the rollout of 5G networks, are transforming the streaming experience. Companies like YouTube TV and HBO Max leverage these advancements to deliver high-quality video content seamlessly across devices, enhancing user satisfaction.
The global market for video streaming software is being driven by a robust demand for video on demand streaming services. The outbreak of coronavirus invigorated the demand for on-demand videos for various applications, including entertainment, education, and sports, among others. The rising demand for video streaming software can be associated with the emergence of key players, such as Amazon and Netflix, which provide streaming services at affordable prices.
Furthermore, the rising preference for video on demand can be attributed to the fact that it allows users to watch videos anywhere and anytime, at their own pace, along with the availability of the content for an extended period.
Additionally, the key reason for video streaming software market development is the rising penetration of mobile phones and easy availability of internet services via Wi-Fi or cellular networks. Moreover, the rapid shift from cable televisions to on-demand videos, because of the development of new and innovative content by budding artists is further contributing to the growth of the market globally.
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The Expert Market Research's report titled “Video Streaming Software Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Component
Market Breakup by Streaming Type
Market Breakup by Deployment Type
Market Breakup by Vertical
Market Breakup by Region
Software that allows live streaming are high in demand as it provides better audience engagement by offering real-time video broadcasting over the internet
In the solutions segment, the video management solutions enable organisations to effectively host, manage, and distribute video content. Key players in this segment include Brightcove, Kaltura, and Panopto, providing features such as video encoding, transcoding, content delivery, and analytics.
As per video streaming software market analysis, another significant solution is live streaming, which allows for real-time video broadcasting over the internet. Companies like IBM, Haivision, and VBrick offer live streaming capabilities as part of their video streaming software suites, supporting features like multi-bitrate streaming, low-latency delivery, and audience engagement tools.
In the services segment, training and support services are gaining prominence as providers offer training programs and ongoing technical support to help customers effectively utilise the video streaming software. This includes user training, troubleshooting, and maintenance support to ensure optimal performance of video streaming platforms.
Media and entertainment industry are bolstering the market expansion by offering on-demand content in forms of movies, web series, and documentaries
The media and entertainment industry dominates the video streaming software market share as it plays a pivotal role in content delivery, live events, and engaging audiences. Major players like Netflix, Hulu, and Amazon Prime Video exemplify this segment by offering personalised entertainment experiences and on-demand content. The demand for diverse multimedia content is driving growth within this sector.
Moving to the BFSI sector, video streaming software is increasingly utilised for internal communications, customer engagement, and financial education. The use of video content for financial education, customer support, and remote training is on the rise, impacting video streaming software market outlook positively.
In academia and education, video streaming software is transforming the delivery of education through virtual classrooms, lectures, and training sessions. Platforms like Panopto and Kaltura cater to educational settings, providing solutions for remote learning and educational content delivery. Meanwhile, the integration of video streaming in healthcare has accelerated, particularly during the COVID-19 pandemic, facilitating remote consultations and medical education, thereby improving access to healthcare services.
North America leads the market share due to the presence of leading video streaming service providers
North America accounts for a considerable share of the video streaming software market due to the early adoption of advanced technologies in the region and the high consumer purchasing power. Furthermore, the strong foothold of the leading video streaming service providers including Amazon and Netflix in the region is significantly contributing to the market growth.
The increasing number of internet and mobile device users in Asia Pacific has fuelled a surge in demand for video streaming services, leading to video streaming software market expansion. Furthermore, with rising industrialisation in emerging economies of the Asia Pacific region and the growth of digital media to augment business operations in the industrial sector is accelerating growth of the market.
Market players are focused on leveraging technological advancements like high-speed internet, 5G networks, and multi-screen capabilities to deliver seamless, high-quality streaming experiences
IBM Corporation was founded in 1911 and is headquartered in New York, United States. The company offers a diverse range of products and services spanning cloud computing, artificial intelligence, data analytics, cybersecurity, and IT infrastructure solutions.
Kaltura, Inc. was established in 2006 with its headquarters in New York, United States. Specialising in video streaming and management solutions, Kaltura provides services such as video hosting, live streaming, video analytics, and interactive video experiences across various industries.
Panopto, Inc. was founded in 2007 and is based in Washington, United States. Focused on video content management systems, Panopto offers services for video recording, live streaming, video search, analytics, and integration with learning management systems. The company's solutions cater to educational institutions, businesses, and enterprises looking to enhance their video content delivery.
Brightcove, Inc. was established in 2004 and has its headquarters in Massachusetts, United States. It provides solutions for video hosting, monetisation, live streaming, on-demand video delivery, and video analytics. The company serves businesses and media companies seeking to leverage video content for engaging audiences and driving revenue.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the global video streaming software market analysis include Vimeo, Inc., among others.
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The global video streaming software market attained a value of more than USD 10.59 Billion in 2025.
The market is projected to grow at a CAGR of 19.50% in the forecast period of 2026-2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach above USD 62.89 Billion by 2035.
The market is being driven by the rising demand for video on demand services, which allow people to stream digital content on their will.
Factors such as increasing demand for video streaming software in industries like education and corporate owing to rising demand for streamlining business operations for remote work are contributing to the market growth.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The major components of video streaming software are solutions and services.
The different streaming types are live streaming and video on demand.
The major deployment types of video streaming software are on-premises and cloud.
The significant verticals of video streaming software are media and entertainment, BFSI, academia and education, healthcare, and government, among others.
Key players in the market are IBM corporation, Kaltura, Inc., Panopto, Inc., Brightcove, Inc., and Vimeo, Inc., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
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| Breakup by Streaming Type |
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| Breakup by Deployment Type |
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| Breakup by Vertical |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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