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The global web-to-print (W2P) market value reached around USD 34.31 Billion in 2024 due to the increasing demand for personalised and customised print products. Companies are using W2P methods to create business cards and promotional items. As a result, the industry is expected to grow at a CAGR of 5.30% during the forecast period of 2025-2034 to attain a value of USD 57.50 Billion by 2034. Advancements in digital printing technologies are reducing costs and turnaround times, making it easier for businesses to execute small print runs economically.
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Historical Year
Forecast Year
Web-to-Print (W2P), also known as remote publishing or print e-commerce, is a digital service that allows users to create, customise, and order printed materials through an online platform. This technology allows customers to create print-ready designs for products such as business cards, photographs, brochures, flyers, t-shirts, coffee mugs, glassware, banners, and more, without requiring advanced design skills.
One of the critical drivers for the growth of the web-to-print (W2P) market is increasing adoption of print-on-demand (POD) technology. POD provides high flexibility and customisation benefits compared to traditional print orders for unpredictable demand, superior product quality, and improved client support. In addition, POD meets the need for fast and efficient publishing while giving authors and publishers independency on how they want to package and sell the books.
Print-on-demand service is also cost-effective and does not require any storage cost. This is particularly useful for book publishers whose storage of physical copies requires extra expenses. These benefits of POD are anticipated to boost the web-to-print demand and drive market’s growth. The rise of W2P platforms in industries like real estate and education as schools and agencies rely on custom print materials, also illustrates the expanding scope of the market.
Web-to-Print (W2P) Market Size
Web-to-Print (W2P) Market Growth
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The W2P market is assessed to grow at a CAGR of 5.30% between 2025 and 2034.
The market is being driven by the rising demand for customised and personalised print on demand products and the integration of print managment features to increase efficiency and productivity.
The market growth is anticipated to be determined by the growing popularity of PoD among publishers owing to higher flexibility, superior product quality, and cost-effectiveness.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major components of web-to-print (W2P) are design-it-yourself and template based.
The significant applications of web-to-print (W2P) include print media and advertising, and personalised products, among others.
The major players in the industry are Agfa-Gevaert Group, Aleyant Systems LLC, EPS US, LLC, Radixweb, Xerox Holdings Corporation, among others.
Print solutions and software and services are offered in the web-to-print market. The print solutions include photobooks, business ID, display POD/signage, labels and packaging, books, promotionals, and others.
In 2024, the market reached an approximate value of USD 34.31 Billion.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 57.50 Billion by 2034.
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United States (Head Office)
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Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124