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West Africa Mayonnaise Market: By Product Type: Flavoured, Unflavoured; By End Use: Institutional, Retail; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments

West Africa Mayonnaise Market Outlook

The West Africa mayonnaise market size reached a value of almost USD 33 million in the year 2020. The industry is further expected to grow at a CAGR of 9% between 2021 and 2026 to reach a value of almost USD 55.3 million by 2026.

 

West Africa Mayonnaise Market

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The West Africa mayonnaise market is driven by the increasing number of fast-food chains. Within West Africa, Nigeria is the largest regional market for the product, accounting for the majority of the market share. The country enjoys mayonnaise as a popular condiment, and it is used as a spread for burgers or sandwiches, a base for tacos or rolls, and a dip for snacks. Mayonnaise is also utilized in the form of a staple sauce while preparing numerous appetizers and main course food items.

 

Properties and Applications

Mayonnaise is a white, cream, or pale-yellow coloured sauce with a thick and creamy consistency. It is made by gradually mixing one ingredient to another while simultaneously stirring, with oil, vinegar, egg yolks, or lemon juice, and seasonings as the main ingredients.

 

West Africa Mayonnaise Market By Product Type

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The West Africa mayonnaise market is divided on the basis of distribution channel into:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retailers
  • Speciality Stores
  • Others

Among all of these, supermarkets and hypermarkets exhibit the largest segment.

On the basis of product type, the industry is bifurcated into:

  • Flavoured
  • Unflavoured

Currently, consumers mostly prefer flavoured mayonnaise.

On the basis of end use, the industry is bifurcated into:

  • Institutional
  • Retail

Among all of these, the institutional sector exhibits a clear dominance within the market share. It consists of food processing companies, food chains, cafes, restaurants, hotels, bakeries, and confectioneries.

The report also covers the regional markets of the product in West Africa like Nigeria, Algeria, Ghana, Senegal, Guinea, and Ivory Coast, among others.

 

West Africa Mayonnaise Market By Region

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Market Analysis

The West Africa mayonnaise market is driven by the considerable rise in the per capita income of the consumers in the region. On account of this, the region is witnessing lifestyle changes and a shift in eating habits toward convenient, affordable, and quick meals, which require minimum cooking. In addition to this, the demand for mayonnaise is increasing in West Africa due to the availability of various flavours which include mint, tangy pickle, cheese, chipotle, and tandoori. Further, the manufacturers have also launched low-fat and no-fat variants of mayonnaise owing to the increasingly health-conscious consumers across the region. The market is further aided by the increasing number of fast-food chains in West Africa, which has also led to a boost in the consumption of mayonnaise.

 

Competitive Landscape

The report gives a detailed analysis of the key players in the West Africa mayonnaise market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds. The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product Type, End Use, Distribution Channel, Country
Breakup by Product Type Flavoured, Unflavoured
Breakup by End Use Institutional, Retail
Breakup by Distribution Channel Supermarkets and Hypermarkets, Convenience Stores, Online Retailers, Speciality Stores, Others
Breakup by Country Nigeria, Algeria, Ghana, Senegal, Guinea, Ivory Coast, Others
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    West Africa Mayonnaise Market Snapshot
7    Industry Opportunities and Challenges
8    West Africa Mayonnaise Market Analysis

    8.1    Key Industry Highlights
    8.2    West Africa Mayonnaise Historical Market (2018-2022) 
    8.3    West Africa Mayonnaise Market Forecast (2023-2028)
    8.4    West Africa Mayonnaise Market by Product Type
        8.4.1    Flavoured
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Unflavoured
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
    8.5    West Africa Mayonnaise Market by End Use
        8.5.1    Institutional
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Retail
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
    8.6    West Africa Mayonnaise Market by Distribution Channel
        8.6.1    Supermarkets and Hypermarkets
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022)
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Convenience Stores
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022)
            8.6.2.3    Forecast Trend (2023-2028)
        8.6.3    Online Retailers
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2018-2022)
            8.6.3.3    Forecast Trend (2023-2028)
        8.6.4    Speciality Stores
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2018-2022)
            8.6.4.3    Forecast Trend (2023-2028)
        8.6.5    Others
    8.7    West Africa Mayonnaise Market by Country
        8.7.1    Market Share
            8.7.1.1    Nigeria
            8.7.1.2    Algeria
            8.7.1.3    Ghana
            8.7.1.4    Senegal
            8.7.1.5    Guinea
            8.7.1.6    Ivory Coast
            8.7.1.7    Others
9    Regional Analysis
    9.1    Nigeria
        9.1.1    Historical Trend (2018-2022)
        9.1.2    Forecast Trend (2023-2028)
    9.2    Algeria
        9.2.1    Historical Trend (2018-2022)
        9.2.2    Forecast Trend (2023-2028)
    9.3    Ghana
        9.3.1    Historical Trend (2018-2022)
        9.3.2    Forecast Trend (2023-2028)
    9.4    Senegal
        9.4.1    Historical Trend (2018-2022)
        9.4.2    Forecast Trend (2023-2028)
    9.5    Guinea
        9.5.1    Historical Trend (2018-2022)
        9.5.2    Forecast Trend (2023-2028)
    9.6    Ivory Coast
        9.6.1    Historical Trend (2018-2022)
        9.6.2    Forecast Trend (2023-2028)
    9.7    Cote d’Ivoire
        9.7.1    Historical Trend (2018-2022)
        9.7.2    Forecast Trend (2023-2028)
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Value Chain Analysis
12    Manufacturing Process

    12.1    Detailed Process Flow
    12.2    Operations Involved
    12.3    Mass Balance and Raw Material
13    Competitive Landscape
    13.1    Market Structure
    13.2    Key Players
    13.3    Company Profiles
14    Industry Events and Developments

 

List of Key Figures and Tables

1.    West Africa Mayonnaise Market: Key Industry Highlights, 2018 and 2028
2.    West Africa Mayonnaise Historical Market: Breakup by Product Type (USD Million), 2018-2022
3.    West Africa Mayonnaise Market Forecast: Breakup by Product Type (USD Million), 2023-2028
4.    West Africa Mayonnaise Historical Market: Breakup by End Use (USD Million), 2018-2022
5.    West Africa Mayonnaise Market Forecast: Breakup by End Use (USD Million), 2023-2028
6.    West Africa Mayonnaise Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
7.    West Africa Mayonnaise Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
8.    West Africa Mayonnaise Historical Market: Breakup by Country (USD Million), 2018-2022
9.    West Africa Mayonnaise Market Forecast: Breakup by Country (USD Million), 2023-2028
10.    West Africa Mayonnaise Market Structure

Key Questions Answered in the Report

In 2020, the global mayonnaise market attained a value of nearly USD 33 million.

The market is projected to grow at a CAGR of 9% between 2021 and 2026.

The market is estimated to witness a growth in the forecast period of 2023-2028 to reach about USD 55.3 million by 2026.

The major drivers of the industry, such as the rise in per capita income, improving living standards, growing western influence, and shifting dietary habits, are expected to aid the market growth.

The key market trends guiding the growth of the regional mayonnaise market include the launch of low-fat variants of mayonnaise and an increasing number of fast-food chains in the region.

The major regions in the industry in West Africa are Nigeria, Algeria, Ghana, Senegal, Guinea, Ivory Coast, and Cote d'Ivoire.

Flavoured mayonnaise is the leading product type in the industry.

The distribution channel segment of the market is led by supermarkets and hypermarkets.

The institutional sector represents the leading end use sector of mayonnaise in the region.

Analyst Review

The West Africa mayonnaise market attained a value of USD 33 million in 2020 driven by rise in the per capita income of the consumers and growing western influence. Aided by the new product launches and the growth of the fast-food chains, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 9%. The industry is projected to reach USD 55.3 million by 2026.

EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its product-types, the mayonnaise industry in West Africa can be segmented into flavoured and unflavoured mayonnaise, with the flavoured segment accounting for the largest market share. On the basis of distribution channels, the supermarkets and hypermarkets segment accounts for the leading share in the industry. Based on end use, the institutional sector leads the mayonnaise industry in West Africa. The major regional markets for the product are Nigeria, Algeria, Ghana, Senegal, Guinea, Ivory Coast, and Cote d'Ivoire.

EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with industry insights that are accurate, actionable, and help them remain ahead of their competition.

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