Classic Is The Most Preferred Cigarette Brand By Gen Z

Based on a recent study conducted by the expert market research, Wills Classic has been voted the most preferred brand cigarette brand, followed by Marlboro and gold flake. 71% of the total respondents don’t indulge in smoking, indicating Gen Z shift towards a healthier lifestyle.

Even with immense increase in health awareness and emphasis on improved healthcare, tobacco consumption is still an issue left to be resolved. The consumer preferences for smoking are also rapidly evolving.

Cigarette Brand Preferences

A recent survey conducted by the expert market research pan India, reveals interesting insights regarding the preferences and behaviours related to cigarette consumption. The study was aimed at understanding which brands and companies are being used most by the smokers.

Based on the expert market research findings of this study, 71% of the total respondents are non-smokers. This strong inclination towards avoiding smoking highlights the success of public health campaigns and the growing emphasis on wellness and healthy living among the younger generation. Among the smokers, Wills Classic emerges as a leading cigarette brand, preferred by 11.32% of the respondents. Marlboro follows closely with 9.77% of participants favouring this brand. Gold Flake stands as the choice of 5.12% of the respondents and other brands such as Esse light collectively account for 2.79% of the preferences.

Wills classic is a range of cigarettes which is owned and manufactured by ITC Limited, having a long-standing presence in the Indian market making it the most popular choice amongst the smokers. Another factor responsible for its wide popularity remains its widespread availability across India. Some of the common variants offered by classic are classic regular, classic mild, ice burst and double burst.

High Percentage Of Non-Smokers

Marlboro, a close second, is an American brand of cigarettes, owning its popularity to its strong global brand recognition and aggressive marketing as a premium brand. Marlboro is often associated with a lifestyle choice with its iconic advertisements which appeals to a lot of smokers. The popular variants remain as Marlboro advance, gold, fine touch and double switch. Apart from this Gold Flake’s consistent quality and reasonable pricing is also preferred by a range of consumers, ensuring its accessibility. even in remote areas. The study delves on consumer trends and brand tracking of the top cigarette companies.

But the high percentage of non-smokers reflects a growing awareness and preference for healthier choices. For cigarette companies, this poses both a challenge and an opportunity to adapt to changing consumer preferences. This may involve diversifying into alternative products such as nicotine patches, which cater to the demand for less harmful options. 

Our survey reveals that brand preferences are influenced by various factors including affordability, accessibility, marketing, and quality.  The study further delves into the consumer habits of the Gen Z and their preferences, which are essential for adapting strategies and meeting the changing demands of the population.