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Betaine is a naturally occurring chemical compound found in sugar beet, cereals, quinoa, spinach, shrimp, brown rice, broccoli, beef, and sweet potato. It is extensively used across food and beverage, and personal care industries. Due to its properties like high-water retention, foam booster, co-surfactant, and viscosity modifier, it is added to various toiletries and cosmetics. It is finding greater traction in the beauty and personal care sector over the years owing to its sustainable and biodegradable nature. Consumers are also choosing natural betaines over synthetic betaines as they grow more aware of the side-effects of synthetic betaines like heartburn, nausea, and stomach upset.
In Europe, betaines are recognized as a novel food according to Article 26(2)(c) of Regulation (EU) 2016/2283 of European Food Safety Authority (EFSA). EU regulations state that novel foods are food products which have seen an increase in their consumption only in recent years, and were not consumed in a significant amount by the population prior to May 1997. The rise in betaine consumption is due to the more considerable amount of research being undertaken over the years, studying the various health benefits of betaines. They help in the increase of muscle mass, decrease the incidence of fatty liver, and helps in homocysteine metabolism, thus, preventing cardiovascular diseases from occurring. Thus, in 2012, the EU regulatory authorities allowed health claims to be made on certain foods containing betaines with maximum recommended intake of 400 mg/ day.
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Evonik Industries AG, Clariant AG, Solvay S.A., Croda International Plc, BASF France SAS, Kao Chemicals Europe, S.L., and Enaspol Inc. are the key players in the Europe betaines industry discussed in the EMR report. It provides a detailed overview of the latest developments in the competitive landscape of the Europe betaines industry including mergers and acquisitions, expansions in capacity, and plant turnarounds.
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