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Europe and North America are the leading regions in the global catering services market. The market in these regions is being driven by the presence of the leading global players in these regions and the growing market for integrated facilities management. In such developed markets, almost 60-70% of the catering contracts that have been outsourced outside the companies and institutions have been done as a part of integrated facility management contracts. The presence of diversified product options and technological advancements in the industry in these regions is also aiding the market growth. While the market has reached high maturity in regions like the United Kingdom, France, Italy, the UAE, the US, Hong Kong, and Singapore, the market has a high growth potential in India, the Middle East, Canada, Japan, Mexico, and Australia. In emerging economies, the market is witnessing a healthy growth due to the rising penetration of global players into the organized sector and the increasing technological advancements.
As consumers are increasingly seeking healthier and fresh food in corporate offices and college campuses, leading players in the industry are introducing healthy and sustainably sourced food in their menu. In August 2018, Aramark (NYSE: ARMK), a leading player in the industry, announced that it is introducing innovative programs and healthier menu items across the 500 college and university campuses that it serves. These changes are in response to the rising demand from the Gen Z college students for locally sourced, fresh, and healthy meals on their campuses that are also readily available. To meet the increasing demand for sustainable food, the company has also launched Open Fields in partnership with FarmLogix to source sustainable ingredients as well as report its purchases easily. It also aims at significantly reducing single-use disposable plastics in its foodservice operations globally by 2022, with nearly 80% of its consumers attempting to limit their plastic usage.
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