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As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

Global Cereal Bars Market is Expected to Grow at a CAGR of 4% in the Forecast Period of 2020-2025.

According to a new report by EMR titled 'Global Cereal Bars Market Report and Forecast 2020-2025', the global cereal bars market attained a value of about USD 12 billion. The market is expected to grow at a CAGR of 4% in the forecast period of 2020-2025.

North America is one of the leading regions in the global cereal bars market, driven by the presence of the major key players in the region. The Asia Pacific is also a significant emerging market for cereal bars and is projected to experience a robust growth in the forecast period. The market in the regions is expected to be driven by rising demand for convenient and healthy snack food due to the increasingly busy lifestyles of the consumers.

The growing consumption of cereal bars is attributed to the growth in the granola and nutrition bar product segment. The increasing health awareness and purchasing power parity and growth in dry fruit snacks consumption have also fuelled the market growth for cereal bar. This has led to high competition amongst manufacturers, which has resulted in the innovation and development of cereal bars across different price ranges. Cereal bar producers are offering several custom-made products that are not only nutritious and health-friendly, but delicious too. Over the years, cereal bars made from granola and muesli have experienced a substantial growth due to their flavour, nutritive value, and functionality. Currently, the COVID-19 pandemic induced lockdown across the globe has also aided the market growth in some segments as people are stocking up on essentials and snack items. PepsiCo (NASDAQ: PEP), one of the key players in the industry, have reported surges in their snack and breakfast segments post the lockdown, which is influencing the global cereal bars market positively.

Market Analysis by Product, Distribution Channel, and Region:

  • The cereal bar market is segmented on the basis of product into granola/muesli bars and other bars.
  • The distribution channels for the cereal bars market includes convenience stores, supermarkets/hypermarkets, specialty stores, online stores, and other distribution channels.
  • The product's regional markets encompass North America, Latin America, Europe, the Middle East and Africa and the Asia Pacific.

Key Findings of the Report:

  • The cereal bar market is driven by the rising health awareness among the consumers across the world.
  • Increasing demand for quality cereal bar has further strengthened the market growth of cereal bar.
  • The rising introduction of various flavours of cereal bars is aiding the growth of the market globally.
  • The rising penetration of the product into emerging markets is also expected to influence the market positively.

Key Offerings of the Report:

  • The EMR report offers an overview of the global cereal bars market for the periods (2015-2019) and (2020-2025).
  • The report also provides historical market size (2015-2019) and gives the market forecast (2020-2025) for the products, distribution channels, and major regions of cereal bars.
  • The report provides an in-depth insight into the global cereal market through SWOT analysis as well as Porter's Five Forces model.

The key players in the global cereal bars market include PepsiCo, Inc., Kellogg Co., General Mills, Clif Bar & Company, Freedom Nutritional Products Limited (Arrovest Pty. Ltd.), Yoga Bar, Kind LLC, NuGo Nutrition, and others. The report renders a detailed analysis of the above key players in the global market for cereal bars, examining their capacity, market shares, and the latest developments such as capacity expansion, plant turnarounds, and mergers and acquisitions.

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