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China and India are the two major markets for enzymes as well as for detergents in the Asia Pacific. In 2017, powder detergents led the detergent sector in both China and India. However, it is poised to be taken over by liquid detergents in these two countries. Liquid detergent is a convenient and easy to use option as it comes pre-dissolved. Innovation within the sector is further pushing its growth, especially, with regard to the improved stability of enzymes in these detergents. In China, enzymatic detergents already dominate the market. In India, however, enzymatic detergent market is still growing. With the growing penetration into rural areas and a rise in demand for premium brands, it is expected that enzymatic detergents will also lead the Indian market in the forecasted period.
The Asia Pacific Detergent Grade enzymes are being driven by increased focus towards the production of water-efficient laundry detergents in emerging economies. Water-scarcity is increasing with each passing year, and countries like China and India are under threat of becoming water-stressed countries. Due to such prevailing conditions, major players in the detergent industry like Procter and Gamble, Unilever, and Henkel are transitioning towards the production of more environmentally friendly and water efficient laundry products. Unilever launched Surf Excel Quick Wash while Novozymes launched Easyzyme soap bar. Both products aim at a more efficient washing combined with the reduction of the amount of water used during the process. Easyzyme and Surf Excel Quick Wash, both, contain Detergent Grade enzymes, which are what makes the products so efficient. Enzymatic detergents are eco-friendlier as it breaks down tough stains easily without requiring prolonged washing. They are also more sustainable since they are made of biodegradable enzymes.
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Novozymes Asia Pacific, Inc, Genencor China Bio-Products Co. Ltd., Danisco India Pvt Ltd., Advanced Enzyme Technologies Limited, Amano Enzymes China Ltd., Sunson Industry Group Co. Ltd., Maps (India) Limited, Inner Mongolia VTR Bio-Tech Co., Ltd., and Aum Enzymes are the key players in the Asia Pacific Detergent Grade enzymes market. The EMR report gives an in-depth look into the market share and capacities of these major player along with their latest developments like capacity expansions, mergers and acquisitions, and plant turnarounds.
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