The Europe laundry detergents market is driven by the rising population, along with growing disposable income of the consumers is driving the industry forward. They are used as cleaning agents, and they help get rid of the stains from the fabric. They have a significant role in providing hygiene and securing the cleanliness of an individual.
The market has shown great potential in Europe due to rising health and hygiene awareness. Unilever (NYSE: UN) and Proctor and Gamble (NYSE: PG) are the two of the significant laundry detergents companies in Europe. Unilever recently launched a natural plant-based detergent with a completely recyclable pack as part of its OMO brand. Proctor and Gamble is a crucial player in the laundry detergents market in Europe, accounting for 24% of the overall 2019 net sales of the company. Fabric & Homecare is a significant contributing segment in this market.
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The Procter & Gamble Company, KGaA, Church & Dwight Co., Inc, Henkel AG & Company, S. C. Johnson & Son, Inc., Unilever, Alticor Inc., The Clorox Company, and Reckitt Benckiser, among other, are the key players in the Europe laundry detergents market as identified by EMR. The comprehensive report looks into their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions.
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