Europe Laundry Detergents Market to Grow at a CAGR of about 1.1% between 2019 and 2024

The Europe laundry detergents market is driven by the rising population, along with growing disposable income of the consumers is driving the industry forward. They are used as cleaning agents, and they help get rid of the stains from the fabric. They have a significant role in providing hygiene and securing the cleanliness of an individual.

The market has shown great potential in Europe due to rising health and hygiene awareness. Unilever (NYSE: UN) and Proctor and Gamble (NYSE: PG) are the two of the significant laundry detergents companies in Europe. Unilever recently launched a natural plant-based detergent with a completely recyclable pack as part of its OMO brand. Proctor and Gamble is a crucial player in the laundry detergents market in Europe, accounting for 24% of the overall 2018 net sales of the company. Fabric & Homecare is a significant contributing segment in this market.

Market Analysis by Forms, Types, Applications, and Regions:

• Laundry detergents are broadly divided into powder, liquid, and other forms.
• By type, the laundry detergents are segregated into enzymatic and non-enzymatic.
• The laundry detergents are applicable in household and the industrial and institutional areas.
• By region, the Europe laundry detergents have penetrated Germany, UK, France, Spain, and Italy, among others.

Key Findings of the Report:

• The rising population, along with growing disposable income of the consumers, is driving the industry forward.
• The rising health and hygiene awareness among younger consumers is propelling the market forward.
• Widespread penetration of washing machines and laundry care products, along with rising demand environment-friendly products are providing the impetus for the growth of the organic segment of the industry.
• The laundry detergents industry in the continent is driven by the rise in the hospitality and tourism sector.
• The progress in the online retail industry is providing a further catalyst for industry growth.

Key Offerings of the Report:

• The EMR report provides a detailed overview of the market for the periods, (2014-2018) and (2019-2024), by the forms, types, applications, and regions of Europe laundry detergents.
• The report also evaluates the regional historical (2014-2018) and forecasted (2019-2024) markets.
• It gives an in-depth insight into the price trends according to forms for the periods (2014-2018) and (2019-2024).
• The report by EMR analyses the global trade data, covering the value and volume of the major exporting and importing countries.

The Procter & Gamble Company, KGaA, Church & Dwight Co., Inc, Henkel AG & Company, S. C. Johnson & Son, Inc., Unilever, Alticor Inc., The Clorox Company, and Reckitt Benckiser, among other, are the key players in the Europe laundry detergents market as identified by EMR. The comprehensive report looks into their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions.

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