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The Europe tomato seed industry is driven by the increasing demand for high-quality vegetables owing to the evolving health recommendation and rising consumer purchasing power. The high adaptability of the plants to grow in various environmental conditions is also propelling the industry growth. Tomatoes can be both eaten fresh and processed, which makes them one of the most eaten vegetables in Europe; this also aids in the market growth. Moreover, the increasing awareness of the health benefits of tomatoes is further catalysing the market growth. Rapid technological advancements in Europe and the development of hybrid and genetically modified seeds enhance the yield and prevent microbial infections in plants, further contributing positively to the growth of the industry.
The increasing research and development (R&D), investments, and merger and acquisitions, by the key players in order to create efficient and innovative seeds are driving the market growth. Bayer AG (ETR: BAYN), one of the leading players, launched a large scale pre- launched trial of new tomato varieties with resistance to Tomato Brown Rugose Fruit Virus (ToBRFV) on September 15, 2020. As the virus can spread rapidly to different regions of the world and impact not only tomato plants but also can be transmitted easily through several vectors, Bayer aims to help the farmers combat the challenge they face every season. Moreover, it initiated multiple programs such as Health for All, Hunger for None, and SHIELD program to focus on research and development while delivering high-quality seeds to the farmers. This is expected to enhance the market growth over the forecast period.
Market Analysis by Seed Type, Growing Technology, Seed Treatment, Seed Availability, and Region:
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The major players in the Europe tomato seed market are Bayer AG, Syngenta AG, Limagrain, Rijk Zwaan Zaadteelt en Zaadhandel B.V., and Enza Zaden Beheer B.V., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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