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The Europe food fortification premix market is being driven by the mandatory as well as voluntary fortification of certain commonly consumed food items across certain European countries which are still facing micronutrient deficiency. While most countries in Europe do not require compulsory programs for mass food fortification, certain countries are still falling short on vitamin and mineral intake. The lack of nutrients like folic acid might lead to neural tube defects like spina bifida affecting the foetal spinal column. Thus, with wheat being a commonly consumed grain in the continent in the form of bread and pasta, the grain is the most commonly fortified in the European countries. Currently, 30% of the global industrially milled flour production is fortified, and its fortification saw an increase of 2 million metric tons in 2017, as compared to 2016. In the United Kingdom, wheat flour has been fortified with iron and other minerals since the 1940s. The country is also looking to implement the fortification of wheat flour with folic acid. Turkmenistan and Uzbekistan have fully implemented mandatory programs for wheat flour fortification. Switzerland, on the other hand, voluntarily fortifies almost 250 food items with folic acid.
While the food fortification premix market is aided by the fortification of certain food items in some European countries, the stringent rules to prevent over fortification of staples on the continent might restrict the market growth in the food staples sector. However, the growing demand for functional and nutritionally-enriched foods and beverages on the continent will aid the food fortification premix market growth in Europe. SternVitamin, a key player in the market, recently launched a water-based nutrient-enriched premix with a natural ‘dark berry’ flavour and added organic agave syrup powder to provide sweetness. The premix is aimed at vegans to meet specific nutrient requirements which cannot be met with their restricted diet like vitamin B12 which occurs naturally in recommended quantities only in animals. The premix by SternVitamin is also capitalising on a fast-growing beverage segment on the continent, i.e., nutrient-enriched drinks.
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Royal DSM N.V. (Fortitech Premixes), Glanbia, Plc, SternVitamin GmbH & Co. KG, Vitablend Nederland B.V., Jubilant Life Sciences, Prinova Europe Limited, Corbion Group Netherlands B.V., and Barentz B.V. are the major players in the Europe food fortification premix market as identified by EMR. The report by EMR looks into the market share, capacity, and latest developments of these key players like mergers and acquisitions, capacity expansions, and plant turnarounds.
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