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Berries are extensively used in the cosmetics and personal care industry owing to their antioxidant properties. They are also rich in vitamin C and salicylic acid and help to clear zits, tighten pores, reduce pigmentation, and nourish the skin. Berries also protect skin from pollution and prevent ageing. This is increasing the use of various berries in skincare and cosmetic products, such as shampoo, serum, cleanser, and creams, hence aiding the market growth. In addition, the trend of incorporation of superfoods in cosmetics and personal care products is invigorating the industry growth. The rising demand for organic skincare products is expected to further drive the industry growth. Moreover, the use of berries in the food and beverages industry is also increasing significantly. The surging interest in home baking during the coronavirus pandemic is increasing the demand for baked goods and additional flavours, hence boosting the market for berries. The rising demand for functional foods owing to the COVID-19 is further augmenting the industry growth.
Some of the major companies in the market are Costa Group (ASX: CGC) and Driscoll's Inc. The latter announced the partnership with the Israel-based technology solution company, Consumer Physics, in February 2021. The collaboration would enable the use of SCiO technology to innovate the company’s quality measurement process. The technology will allow the company to measure the sweetness of its berries to ensure more flavour consistency. This would also improve the quality of berries as it measures and rewards its independent growers who consistently bring great tasting berries from harvest to the consumer. The software can scan an entire clamshell of strawberries in one reading. Such innovative collaborations are anticipated to propel the market growth.
Market Analysis by Nature, Berry Type, Application, Distribution Channel, and Region:
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The major players in the global market for berries are Costa Group, Berry World Ltd., Driscoll's Inc., and Wish Farms Inc, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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