Global Berries and Grapes Market to Grow at a CAGR of 5.5% in the Forecast Period of 2024-2032, Aided by the Rising Awareness Among Consumers About the Benefits of Berries and Grapes

Berries and grapes are soft fruits that are widely popular worldwide both for direct consumption and for recipes. Berries are extensively used in the cosmetics and personal care industry owing to their antioxidant properties. They are also rich in vitamin C and salicylic acid and help to clear zits, tighten pores, reduce pigmentation, and nourish the skin. Berries also protect skin from pollution and prevent ageing. This is increasing the use of various berries in skincare and cosmetic products, such as shampoo, serum, cleanser, and creams, hence aiding the berries and grapes market growth.

Grapes are among the top 20 agricultural products produced globally. Table grapes are either consumed raw or processed into a variety of products, including wine, raisins (dried grapes), jams, jellies, juices, and more. Wine is made from grapes, and when there is increased demand for wine, the need for grapes rises. There are many different grape types, and each has distinctive qualities in terms of shape, development, regions for growth, as well as uses in winemaking.

The increasing consumer awareness and surging purchasing power are aiding the market growth of berries and grapes. Moreover, the easy availability of both fresh and processed berries and grapes, due to the expansion of retail outlets such as supermarkets and convenience stores, is further boosting the market growth. The rising popularity of superfoods in North America owing to the hectic lifestyles of the working population as well as the globalisation of dietary preferences are also catalysing the market growth.

Driscoll's Inc, a leading player in the berries and grapes market, announced a partnership with Israel-based technology solution company, Consumer Physics, in February 2021. The collaboration would enable the use of SCiO technology to innovate the quality measurement process of Driscoll's Inc. The technology will allow the company to measure the sweetness of its berries to ensure more flavour consistency. This would also measure and reward independent growers who consistently bring great tasting berries from harvest to the consumer. The software can scan an entire clamshell of strawberries in one reading. Such innovative collaborations are anticipated to propel the berries and grapes market growth.

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Market Analysis by Nature, Type, Application, Distribution Channel, and Region:

• Based on nature, the market is divided into organic and conventional.
• The market, on the basis of type, can be divided into strawberry, cranberry, blueberry, and grapes, among others.
• Based on application, the industry can be divided into food and beverages, personal care and cosmetics, and pharmaceuticals and dietary supplement, among others.
• By distribution channel, the market is segmented into direct and indirect.
• The regional markets for berries and grapes include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The rising awareness regarding the health benefits of berries and grapes is aiding the market growth.
• The trend of superfood consumption and healthy snacking are propelling the growth of the berries and grapes market.
• Scientific advancements and innovations in the production process are increasing the yield and producing superior quality berries and grapes.
• The trend of clean label and whole foods is increasing the demand for organic berries and grapes, therefore invigorating the market growth.

Key Offerings of the report:

• The EMR report gives an overview of the global berries and grapes market for the periods (2018-2023) and (2024-2032).
• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the natures, types, applications, distribution channels, and regions of berries and grapes.
• The market report also analyses the trade data by covering the major importing and exporting countries.
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global berries and grapes market are Delano Farms Company, Costa Group, Berry World Ltd., Driscoll's Inc., and Wish Farms Inc, among others.

The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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