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The adoption of new technology with software based virtual beacons and applications powered by Bluetooth low energy tags will drive the demand for Bluetooth beacons market. The applications for Bluetooth beacons are expanding across asset tracking and equipment status examination across medium and large sized industries. The Bluetooth powered solutions are being preferred over the traditional solutions such as wi-fi and RFID. The cost effectiveness of Bluetooth beacons is leading to surge in demands across various applications such as indoor navigation, security, senior citizen care and machine status observation.
The Eddystone segment in the Bluetooth market based on technology, is the market leader because of the growing paradigm shift to Eddystone technology from the conventional options. The Eddystone is also more flexible with ability to connect with multiple platform such as android and windows. The low cost of maintenance is also driving the demand for Eddystone segment. The retail segment is the largest end user segment for Bluetooth beacons because of the rising distribution channels. The healthcare segment is also expected to register substantial growth in the coming years because of the growing demand for streamline operations in hospitals and provide personalized services according to the patient's condition.
In June 2020, Zebra Technologies Corp. (NASDAQ: ZBRA) announced that the Ukraine’s one of the largest grocery retailers Fozzy group had deployed Zebra’s mobility solution including Android mobile touch computers, handheld scanners, security software and other support services. It was claimed that this allowed optimization of work operations and improve the productivity. This will provide thrust to the demand for Bluetooth beacons market.
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The major players in the global Bluetooth beacons market are Estimote, Inc., Accent Advanced Systems, S.L.U., MOKOSmart, Zebra Technologies Corp., Kartographers Technologies Pvt. Ltd., Radius Networks, Inc. and Kontakt.io, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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