Global Bluetooth Beacons Market to Grow at a CAGR of 80% During 2024-2032, Driven by Rising End Use Industry

The adoption of new technology with software based virtual beacons and applications powered by Bluetooth low energy tags will drive the demand for Bluetooth beacons market. The applications for Bluetooth beacons are expanding across asset tracking and equipment status examination across medium and large sized industries. The Bluetooth powered solutions are being preferred over the traditional solutions such as wi-fi and RFID. The cost effectiveness of Bluetooth beacons is leading to surge in demands across various applications such as indoor navigation, security, senior citizen care and machine status observation.

The Eddystone segment in the Bluetooth market based on technology, is the market leader because of the growing paradigm shift to Eddystone technology from the conventional options. The Eddystone is also more flexible with ability to connect with multiple platform such as android and windows. The low cost of maintenance is also driving the demand for Eddystone segment. The retail segment is the largest end user segment for Bluetooth beacons because of the rising distribution channels. The healthcare segment is also expected to register substantial growth in the coming years because of the growing demand for streamline operations in hospitals and provide personalized services according to the patient's condition.

In June 2020, Zebra Technologies Corp. (NASDAQ: ZBRA) announced that the Ukraine’s one of the largest grocery retailers Fozzy group had deployed Zebra’s mobility solution including Android mobile touch computers, handheld scanners, security software and other support services. It was claimed that this allowed optimization of work operations and improve the productivity. This will provide thrust to the demand for Bluetooth beacons market.

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Market Analysis by Technology, End-Uses and Regions:

• The technology for Bluetooth beacons includes Eddystone, iBeacon and Alt Beacon among others.
• The end users of the industry are travel and tourism, retail, BFSI and healthcare, among others.
• The regional markets for Bluetooth beacons include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The growing distribution channels such a hypermarket and retail stores are accelerating the market growth.
• The rising population and disposable income are aiding the demand for Bluetooth beacons.
• The cheap price of Bluetooth beacons over the substitutes is providing impetus to the growth of industry.
• The growing healthcare sector will augment the demand for Bluetooth beacons.

Key Offerings of the Report:

• The EMR report gives an overview of the global Bluetooth beacons industry for the periods (2018-2023) and (2024-2032).
• The report also offers the historical (2018-2023) and forecasted (2024-2032) markets for the technology, end use, and major regions of Bluetooth beacons industry.
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global Bluetooth beacons market are Estimote, Inc., Accent Advanced Systems, S.L.U., MOKOSmart, Zebra Technologies Corp., Kartographers Technologies Pvt. Ltd., Radius Networks, Inc. and Kontakt.io, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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