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The global breast pumps industry is being driven by the favourable reimbursement policies and the rapid technological innovations. The government initiatives to ensure proper care and the development of breastfeeding facilities are contributing to the market growth. In addition, dual breast pumps are becoming extremely popular among consumers. Moreover, in terms of product, the closed system breast pumps are driving the market growth due to their hygienic and contamination-free properties. These devices also prevent the milk from going into the pump tubing and motors.
The growing focus of the leading players to expand their portfolio by including products with advanced features to strengthen their effectiveness and enhance their utility is expected to positively impact the industry growth in the forecast period. In February 2020, Newell Brands (NASDAQ: NWL) announced the launch of its new Smooth Flow Anti-Colic Bottles under its umbrella brand NUK, which aims to offer parents and their babies a satisfactory and stress-free breastfeeding experience. These bottles are helpful for women expressing breast milk and storing it for later use in order to feed their baby hassle-free, as these bottles come with a uniquely designed shape. Moreover, these bottles also come with an air vent suction technology that allows the baby to adjust the flow of the milk on its own. Such developments are expected to positively impact the growth of the breast pumps industry in the forecast period.
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The major players in the global breast pumps market are Bailey Medical Engineering, Ameda, Inc, Medela AG, Linco Baby Merchandise Works Co., Ltd., and Koninklijke Philips N.V., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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