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The global market for elderflower tea is anticipated to grow in the forecast period owing to the rising demand for healthier food. The widespread use of elderflower in various end use industries is aiding market growth further. The rising usage of elderflower in food and beverages and pharmaceuticals, due to its anti-inflammatory and anti-septic properties is expected to drive the market growth. Rapid urbanisation, changing consumer preferences, and rising disposable incomes are expected to further propel the market growth. The market is expected to further expand in the coming years due to the rising penetration of its online retail channels like Amazon.com (NASDAQ: AMZN) into lucrative emerging economies.
In 2021, drinks firm Bacardi introduced a new wine range made with 100% American grain vodka, infused with fruits, teas, and honey. One of them, the Lemon Drift offers a combination of natural lemon, elderflower, white tea, and honey on the palate. The increasing usage of elderflower and its products in various end use industries, especially the beverage industry, is expected to propel market growth in the coming years.
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The major players in the global elderflower tea market are Indigo Herbs Ltd, Alkaloid AD Skopje, Monin SAS, and The Republic of Tea, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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