Retail management in the contemporary world is developing and moving towards a digital platform. Enterprise WLAN in the retail sector is rapidly gaining momentum owing to the presence of digital services like the Internet of Things (IoT) and artificial intelligence (AI). The increased demand for an established connection network, particularly after the COVID-19 outbreak, and the resultant shift to online retail channels is augmenting the market growth of enterprise WLAN. Smart technology to manage inventory levels, offer real-time delivery updates, and build a secure digital payment method is invigorating the demand for enhanced internet services aiding in cost management and boosting productivity. This has led to the rising demand for enterprise WLAN. In addition, the deployment of wireless connectivity in stores further engages customer into the brand by intelligently collecting information regarding customers preferences, which can be analysed using machine learning (ML), hence invigorating customer confidence. Thus, the benefits associated with wireless connectivity in retail management is propelling the market for enterprise WLAN.
Aruba, a Hewlett Packard Enterprise (NYSE: HPE) company, is a significant player in the enterprise WLAN industry. The company recently made new improvements in network agility for organisations adapting to new business realities in June 2021. Updates in the software include new AIOps, IoT, and security features for cloud-native, AI-powered management to streamline network operations and maximise IT efficiency for enterprises. With these advancements, IT can easily extend its networks edge-to-cloud enabled by a seamless and unified infrastructure to achieve uninterrupted, smooth operations, which are highly important in today’s diversified business ecosystem. Such technological advancements by the market players of enterprise WLAN are bolstering the market growth of the industry.
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The major players in the global enterprise WLAN market are Cisco Systems Inc., Dell Inc., Juniper Networks, Inc., Huawei Technologies Co., Ltd., and ZTE Corporation, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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