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Technological advancements and innovations are contributing significantly to the expansion of the market for fantasy sports. The development of applications that can enhance the features of fantasy sports using virtual reality (VR) is bolstering the industry growth. Moreover, analytics and big data are used to improve user base, engagement, and communication for a better user experience in various fantasy sports, consequently aiding the industry growth. In addition, fantasy sports are increasingly gamified to provide additional experiences such as customised teams, players, and management to users. The integration of artificial intelligence (AI) and machine learning to resolve queries of consumers is providing further impetus to the market growth for fantasy sports.
GoodGamer Corp. (OTCMKTS: GMER), one of the leading companies in the market, launched GoodGamer Fantasy Gaming App, the first Daily Fantasy Sports and true Esports gaming platform, in India in September 2020. The company is the first in the country to offer various other features, such as player injury alerts, prop fantasy contests, player injury reports, and an AI-based line-up optimiser. The application launched with cricket and CS: GO, and add Football, Valorant, Dota 2, a Quiz game, and Indian Rummy. Moreover, the company signed an advertising agreement with Disney+Hotstar, which is the streaming platform for major sports in India. The company would also present as an advertiser of the Indian Premier League while signing international bowlers Umesh Yadav and Kuldeep Yadav as the brand influencers. Such launches in emerging countries are expected to propel the market growth.
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The major players in the global market for fantasy sports are FantasyPros, Roto Sports, Inc., Fantrax, GoodGamer Corp., Rotoworld, and FanDuel Group, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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