Technological advancements and innovations are contributing significantly to the expansion of the market for fantasy sports. The development of applications that can enhance the features of fantasy sports using virtual reality (VR) is bolstering the market growth. Moreover, analytics and big data are used to improve user base, engagement, and communication for a better user experience in various fantasy sports.
In addition, fantasy sports are increasingly gamified to provide additional experiences such as customised teams, players, and management to users. The integration of artificial intelligence (AI) and machine learning to resolve queries of consumers is providing further impetus to the market for fantasy sports.
GoodGamer Corp. (OTCMKTS: GMER), one of the leading companies in the market, launched GoodGamer Fantasy Gaming App, the first Daily Fantasy Sports and true Esports gaming platform, in India in September 2020. The company is the first in the country to offer various other features, such as player injury alerts, prop fantasy contests, player injury reports, and an AI-based line-up optimiser. The application launched with cricket and CS: GO, and add Football, Valorant, Dota 2, a Quiz game, and Indian Rummy.
Moreover, the company signed an advertising agreement with Disney+Hotstar, which is the streaming platform for major sports in India. The company would also present as an advertiser of the Indian Premier League while signing international bowlers Umesh Yadav and Kuldeep Yadav as the brand influencers. Such launches in emerging countries are expected to propel the market growth in the forecast period.
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Market Analysis by Sport Type, Platform, Demographic, and Region:
- The market, on the basis of sport type, can be divided into football, baseball, basketball, hockey, and cricket, among others.
- Based on platform, the market can be divided into website and mobile applications.
- The demographics of fantasy sports include under 25 years, 25-40 years, and above 40 years.
- The regional markets for fantasy sports include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Key Findings of the Report:
- The growing popularity of sports leagues such as the National Football League (NFL) and Indian Premier League (IPL is aiding the market growth.
- The market is being driven by the rising smartphone ownership and the increasing accessibility to high-speed internet.
- The surge of fantasy sports application launches with better user experience is propelling the market growth.
- The introduction of various virtual sports leagues and events by the leading companies is augmenting the market growth of fantasy sports.
Key Offerings of the Report:
- The EMR report gives an overview of the global fantasy sports market for the periods (2018-2023) and (2024-2032).
- The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the sport types, platforms, demographics, and regions of fantasy sports.
- The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.
The major players in the global market for fantasy sports Marzen Media LLC d/b/a FantasyPros.com, Gambling.com Group Limited, Fantrax, GoodGamer Corp., Rotoworld, FanDuel Group, DreamSport, Quadronica SRL, NFL Enterprises LLC, DraftKings Inc., NBC Universal, Paramount, Yahoo Fantasy Sports LLC, Dream Sports Group, RealTime Fantasy Sports, Inc., Low 6 Limited, and Sorare, SAS. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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