Global In-Memory Analytics Market to Reach USD 35.77 Billion by 2035, Aided by Digital Transformation

The market growth is being driven by increasing data volume, which necessitates the use of analytical methods. In-memory analytics facilitates organisations in the integration of information and presenting a holistic view of the situation at hand, powered by real-time data that strengthens the decision-making process. It is driven by the growing digitisation of end-users, coupled with the rising adoption of cost-effective cloud-based analytical software by small and medium enterprises (SMEs), especially in developing countries. The major factors responsible for the growth of the global memory analytics market include technological advancements in the computation of power, the growing trend for self-service BI Tools, digital transformation using real-time data analytics, and growth in the volume of data. Benefits such as cost optimisation, operations management, and strategic decision making are expected to drive the growth of the in-memory analytics market. Moreover, the demand for in-memory analytics is anticipated to grow with the increasing popularity of in-memory analytics in sales and marketing management, supply chain management and operations, fraud and security management.

The in-memory analytics market is fragmented, with several key players and new entrants forming a competitive landscape, accounting for a sizable market share. In addition, strategic partnerships, acquisitions, and new product/technology launches are increasing market rivalry. In April 2019, SAP SE (NYSE: SAP) announced enhancements to the SAP HANA database in the cloud and on-premises that provide everyone instant access to critical data and extreme performance to democratise in-memory computing. Improved cloud support, Intel persistent memory support, intelligent recommendations for efficient database management, new machine learning (ML) capabilities, hyper-converged infrastructure (HCI) certification, improved cost-effective data tiering, and data security enhancements are some of the updates.

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Market Analysis by Applications, End Use, Verticals, and Regions:

• The leading applications of the industry are customer experience management, design and innovation, operation optimisation, marketing management, real-time analysis and decision-making, among others.
• The end use of the industry includes small and medium enterprise and large enterprises.
• BFSI, retail and e-commerce, government and defence, healthcare, manufacturing, telcos and ITES, among others are the significant verticals in the market.
• The regional markets for in-memory analytics include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• Increased investments in emerging technology areas like visualisation and in-memory analytics, among others will significantly increase the market growth.
• Increasing research and development to accelerate cloud development, specifically for in-memory cloud development, is expected to drive the growth of the industry.
• The application of in-memory analytics is growing at a rapid pace among businesses owing to proactively avoiding major financial and operational risks and enhanced risk intelligence capabilities.
• Timely acceptance of the state-of-the-art expertise in several subdivisions, for example, healthcare, e-commerce, BFSI and others, have influenced the general development of the market.

Key Offerings of the Report:

• The EMR report gives an overview of the global in-memory analytics industry for the periods (2019-2025) and (2026-2035).
• The report also offers the historical (2019-2025) and forecasted (2026-2035) markets for applications, end use, verticals, and major regions of in-memory analytics.   
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global in-memory analytics industry are Oracle Corporation, SAP SE, International Business Machines Corporation, Software AG, and MicroStrategy Incorporated, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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