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The global market for network optimisation services is being aided by the rising demand for the service in the media and entertainment industry. The growing popularity of over-the-top services such as Netflix, Hulu, and Amazon Prime Video is surging the complexity of network optimisation, due to which media companies are leveraging network optimisation services. In addition, the increasing prevalence of streaming digital content is accelerating the adoption of the service to enhance efficiency while reducing cost-effectiveness, which is significantly contributing to the market growth. As consumer patterns and traffic congestion are evolving, companies are leveraging network optimisation services to gain meaningful real-time insights to boost network efficiency, hence providing further impetus to the market growth in the forecast period.
Nokia Corporation (NYSE: NOK), one of the leading companies in the market, announced that it had signed a deal with telecommunication carrier, Orange, in March 2021 to expand its Self-Organising Networks (SON) technology. It is expected to be leveraged across 5G networks of the latter company to optimise its live commercial networks. The technology is expected to enable the automation of optimisation of processes and radio network configuration of Orange while enhancing its efficiency and network performance to meet the growing demand for 5G. Moreover, the company offers Orange to exploit the full potential of 2G, 3G, and 4G networks by automating various processes. The deal is projected to aid the latter company provide efficient network services, speed, and reliability to enhance consumer experiences. Such deals are increasing the development and capabilities of new technologies to enable efficient upgrade to 5G networks and are projected to drive the market growth in upcoming years.
Market Analysis by Service, Application Type, Deployment Mode, Organisation Sizes, Industry Verticals, and Region:
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The major players in the global network optimisation services market are Riverbed Technology, Inc., SolarWinds Inc., Cisco Systems, Inc., Nokia Corporation, and ZTE Corporation, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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