The global market for network optimisation services is being aided by the rising demand for the service in the media and entertainment industry. The growing popularity of over-the-top services such as Netflix, Hulu, and Amazon Prime Video is surging the complexity of network optimisation, due to which media companies are leveraging network optimisation services. In addition, the increasing prevalence of streaming digital content is accelerating the adoption of the service to enhance efficiency while reducing cost-effectiveness, which is significantly contributing to the market growth. As consumer patterns and traffic congestion are evolving, companies are leveraging network optimisation services to gain meaningful real-time insights to boost network efficiency, hence providing further impetus to the market growth in the forecast period.
Nokia Corporation (NYSE: NOK), one of the leading companies in the market, announced that it had signed a deal with telecommunication carrier, Orange, in March 2021 to expand its Self-Organising Networks (SON) technology. It is expected to be leveraged across 5G networks of the latter company to optimise its live commercial networks. The technology is expected to enable the automation of optimisation of processes and radio network configuration of Orange while enhancing its efficiency and network performance to meet the growing demand for 5G. Moreover, the company offers Orange to exploit the full potential of 2G, 3G, and 4G networks by automating various processes. The deal is projected to aid the latter company provide efficient network services, speed, and reliability to enhance consumer experiences. Such deals are increasing the development and capabilities of new technologies to enable efficient upgrade to 5G networks and are projected to drive the market growth in upcoming years.
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Market Analysis by Service, Application Type, Deployment Mode, Organisation Sizes, Industry Verticals, and Region:
- The market, on the basis of service, can be divided into implementation services, consulting services, support and maintenance services, and managed services.
- Based on application type, the industry can be divided into local network optimisation, WAN optimisation, RAN optimisation, and data centre optimisation.
- By deployment mode, the market can be bifurcated into cloud and on-premise.
- The organisation sizes of network optimisation services include large enterprises and small and medium-sized enterprises.
- On the basis of industry verticals, the market is categorised into banking, financial services, and insurance, telecom, government and defence, transportation and logistics, travel and tourism, manufacturing, consumer goods and retail, media and entertainment, energy and utilities, healthcare and life sciences, education, and information technology, among others.
- The regional markets for network optimisation services include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Key Findings of the Report:
- The market is being aided by the increasing optimisation of networks in the education sector to boost educational outcomes and surge the use of digital learning tools.
- The integration of artificial intelligence (AI) in services of optimisation of networks and the growing demand for Self-Organised Network (SON) to automate the optimisation of networks are driving the industry growth.
- The increasing popularity of e-commerce services and the prevalence of international logistics are surging the optimisation of networks in the logistics industry to boost operational efficiency and cost-effectiveness, hence augmenting the market growth.
- The advent of the 5G technology is leading to a surge in optimisation of networks to enhance functionality and minimise manual errors, which is fuelling the growth of market for network optimisation services.
Key Offerings of the Report:
- The EMR report gives an overview of the global market for network optimisation services for the periods (2018-2023) and (2024-2032).
- The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the services, application types, deployment modes, organisation sizes, and industry verticals, and major regions of network optimisation services.
- The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.
The major players in the global network optimisation services market are Riverbed Technology, Inc., SolarWinds Inc., Cisco Systems, Inc., Nokia Corporation, and ZTE Corporation, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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