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North America holds a significant share of the nicotine replacement therapy industry due to the rising awareness regarding the harmful effects of nicotine. The approvals of various nicotine replacement therapy products by governments in the region is surging the launch of such products, hence significantly contributing to the growth of the market. For instance, in August 2018, Juul Labs Inc. expanded in Canada to provide suitable vaping products for nicotine replacement. Meanwhile, Europe is witnessing robust growth due to the high prevalence of cigarette smoking in the United Kingdom and France, among others. As various governments are attempting to increase awareness to encourage quitting smoking, the demand for nicotine replacement therapy is surging, which is providing further impetus to the growth of the market.
Philip Morris International Inc. (NYSE: PM), one of the leading companies in the market, entered into an agreement to acquire Fertin Pharma A/S in July 2022. The latter is a leading manufacturer and developer of innovative well-being and pharmaceutical products. The acquisition enables the company to deliver a smoke-free future and enhance its portfolio of smoke-free products. It allows the company to leverage Fertin’s diverse portfolio of technologies and enhance its capabilities in innovations and offerings. The acquisition supports the company’s goals of 2025 to generate more than 50% of its net revenues from smoke-free products. It is anticipated to accelerate its presence in the fast-growing modern oral category and accelerate sustainability goals. Such mergers and acquisitions are predicted to propel the growth of the market in upcoming years.
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The major players in the global nicotine replacement therapy market are Cipla Inc., Pfizer Inc., Glenmark Pharmaceuticals Limited, Fertin Pharma A/S, Philip Morris International Inc., British American Tobacco plc, Imperial Brands plc, Japan Tobacco Inc., and Johnson and Johnson Private Limited, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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