Press Release
Press Release
The global oat milk industry is a fast-growing sector in the market due to its possible medicinal benefits. Due to the inclusion of dietary fibres, phytochemicals, and a high nutritional value, oat milk has garnered significant attention. Oats have several health benefits, including anti-cancer and hypocholesterolaemia characteristics. Oats' health benefits are linked to dietary fibres like glucan, functional protein, lipid and carbohydrate components, and phytochemicals found in the grain, which is why it is one of the most promising raw materials for making functional plant-based milk. This has led to a rise in the demand for oat milk across the globe.
With the increased knowledge raised by animal rights organisations and animal lovers, there has been a shift in customer purchasing behaviour favouring animal protection. As a result, more customers are switching to a vegan diet, which will likely boost oat milk sales during the forecast period. Several boards and organisations are assisting farmers and non-governmental groups in implementing organic farming. Non-profit organisations such as IOFAM Organic International, the USDA, and the National Organic Standard Board are also assisting in manufacturing organic products, which will support the market's growth over the projection period.
In July 2021, Oatly AB (NASDAQ: OTLY), a prominent oat milk industry player, partnered with NYC frozen yoghurt chain 16 Handles for plant-based flavours. With newly announced plant-based dairy replacement firm Oatly Group AB, frozen yoghurt operator, 16 Handles, will debut two soft-serve flavours. All 32 shops, including a new 16 Handles in New York City's Times Square, will serve iced latte and vanilla. All the flavours are dairy-free, gluten-free, and vegan. This will boost the market for Oatly AB products and also aid the growth of the global oat milk market.
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The major players in the global market for oat milk are Califia Farms, LLC, Oatly AB, Danone SA, and Earth’s Own Food Company Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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