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Optical brightening agents (OBA) decrease the natural yellowness of fabric and paper by enhancing their appearance and making them seem cleaner. OBA find their largest application in paper, fabrics, and detergents and soaps industries. New materials and fabrics with enhanced brightness have provided an impetus to the optical brightening agents market. OBA are finding rising application in the recycled fibre industry with the introduction of new optical brightening agents having greater compatibility with recycled fibres. They are also increasingly being used in the soaps and detergents industries, especially in the emerging economies. They are used in laundry detergents to make clothes look cleaner and brighter as well as preventing the yellowing of the clothes. Optical brightening agents can also be used as fabric softeners and bleaches.
OBA give a fluorescent appearance to high brightness paper under ultraviolet light. Thus, they are finding increasing application in the security sector by adding fluorescence to bank notes and labels, helping to distinguish counterfeited notes. Cosmetics sector is also adding to their growing consumption. Optical brightening agents are added to colour cosmetics as they make them look brighter by absorbing ultraviolet light as well as light from the violet region of the electromagnetic spectrum.
Asia Pacific is expected to see a healthy growth in the coming five years with a CAGR of almost 5%. China and India are the major market drivers in the region due to a higher standard of living combined with a growing population and rising manufacturing activities. China represents the largest market for optical brightening agents with majority of the country’s demand emanating from the paper industry. In India, the support from the government’s investment promotion initiatives, detergents and soaps manufacturing and developing companies are aiding the optical brightening agents market in the region.
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Huntsman Corporation, BASF SE, Clariant AG, 3V Sigma SpA, DowDuPont Inc, Deepak Nitrite Limited and Eastman Chemical Company are the major players in the global optical brightening agents market that have been analysed by EMR. The report by EMR gives an in-depth look into the latest developments in the competitive landscape of the optical brightening agents market such as plant turnarounds, expansions of capacity, and mergers and acquisitions.
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