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The global portable media players industry is being aided by the growing consumer electronics industry. In emerging nations, most of portable media players’ users are teenagers and fitness enthusiasts, but the growing acceptance of technology among the older generation is significantly aiding the industry growth. For instance, Saregama Caravan is gaining popularity in India among all age groups owing to the preference of consumers towards listening to old tunes. It has a collection of 5000 Hindi songs along with built-in speakers and extended battery life. Thus, the shift of manufacturers from mature markets to the emerging ones to target the potential consumers is expected to aid the industry growth.
The rapid advancement in technology and the innovation of new products are significantly contributing to the industry expansion. For instance, Archos introduced the latest range of portable media players, ARCHOS Hello, with audiovisual connectivity and other features. Further, the availability of a wide range of products from leading brands like Apple, Xiaomi, and Sony on e-commerce platforms like Amazon.com, Inc. (NASDAQ: AMZN), and Alibaba Group Holding Limited (NYSE: BABA) is further boosting the sales of portable media players. Such developments are expected to positively impact the industry growth in the forecast period.
Market Breakup by Media Type, Storage Media, Distribution Channel, and Regions:
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The major players in the global portable media players market are Apple Inc., Samsung Electronics Co Ltd, SanDisk Corporation, Sony Corporation, Microsoft Corporation, Koninklijke Philips N.V., and Xiaomi Corporation, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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