Global Probiotic Dietary Supplements Market to Reach USD 16.48 Billion by 2032, Aided by the Rising Health Awareness among Individuals

The global probiotics dietary supplement market is driven by a growing consumer preference for preventative healthcare and the discovery of effective probiotic strains. Probiotics are important in preventive healthcare because they improve the immune system. As a result, increased awareness about preventive healthcare is likely to drive the market growth throughout the forecast period. The onset of the coronavirus pandemic has positively impacted the demand for probiotic dietary supplements to improve immunity and prevent respiratory infections. Over the last few years, researchers have been paying close attention to probiotics in the context of animal nutrition. This shift can be attributed to a growing focus on non-conventional growth boosters, such as antibiotics, as a means of improving animal health. Various product improvements, such as the development of extended-release and sugar-free, dairy-free, and allergen-free formulations are also helping to drive the industry forward.

Global consumers are getting familiar with probiotics and their potential benefits, leading to the introduction of innovative probiotic products in various delivery formats, including capsules, powders, liquids, and other forms. To enhance consumer convenience, Yakult (TYO:2267) Japan developed its first shelf-stable probiotic supplement sachets in June 2020. Lactic Acid Bacteria and Bifidobacteria probiotic strains are present in the powder form of the sachets.

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Market Analysis by Application and Regions:

• The significant applications in the market are food supplements, nutritional supplements, speciality nutrients, and infant formula.

• The regional markets for probiotic dietary supplements include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• Factors, including increased disposable income and higher living standards, are contributing to an increase in preventive healthcare awareness.

• The rising popularity of online retail shopping in both developing and developed countries is increasing the availability of wide products for specific consumer demands.

• Food, beverage, and pharmaceutical manufacturers are predicted to sustain their investments, which is expected to contribute to regional market growth.

• The probiotics manufacturers and processors are seeking to innovate on niche offerings, thereby creating and retaining a wider consumer base which is anticipated to boost the market growth.

• The regional players are investing in research and development to come up with new products to cater to consumers of different age groups and genders, which is expected to accelerate the growth of the market.

Key Offerings of the Report:

• The EMR report gives an overview of the global probiotic dietary supplements market for the periods (2018-2023) and (2024-2032). 

• The report also offers the historical (2018-2023) and forecasted (2024-2032) markets for application and major regions of probiotic dietary supplements.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global probiotic dietary supplements industry are Twinlab Consolidation Corporation, Vitakem Nutraceuticals Inc., Dietary Pros, Inc., Chr. Hansen Holding A/S, Archer Daniels Midland Company, and Custom Probiotics Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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