Press Release
Press Release
Technological advancements are leading to the production of reflective material in diverse shapes and sizes to meet the demand for various purposes. In addition, pet products containing reflective materials are becoming increasingly popular, due to which the leading companies are offering various products for pet animals. Comfortable and safe products containing reflective materials, including jackets, leashes, shoes, and collars, among others, are catalysing the market growth. Moreover, the use of reflective materials in clothing is positively impacting the market growth. They not only increase visibility in low light conditions, such as fog and darkness, but also are ideal for snowboarding, cycling, policing, and road emergency works, hence providing further impetus to the reflective material industry growth.
3M Co. (NYSE: MMM), one of the leading players in the market, reinvented reflective material for activewear with carbon black technology in May 2017. C790 Carbon Black Stretch Carbon Film is a rich and deep black coloured material when viewed in daylight. The material delivers vibrant reflective brightness when illuminated at night. Moreover, the brightness of the material is durable through wear, stretch, or washing. Additionally, it can adhere to a wide variety of fabrics without affecting design or quality. The carbon black technology makes the colour inherent to the material’s construction to create a discreet and colour-fast material with initial brightness averaging 300 RA strike. The technology also aids in providing off-angle brightness for increased visibility in low-light conditions. The development of such products by the major companies is anticipated to propel the market growth in the forecast period.
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The major players in the global market for reflective material are 3M Co., Avery Dennison Corporation, SKC hi-tech & Marketing, ORAFOL Europe GmbH, and Daoming Optics and Chemical Co. Ltd, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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