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Rhum agricole has been considered a novel taste amongst connoisseurs because of its different ingredients, thus pushing its demands across different regions outside its region of traditional culinary origin: Europe, specifically France, and the Caribbean. The market is strong in Europe, especially France, where the demand for spirits has always been high. There is however, potential for expansion of this industry to Asia Pacific and North America, where there are large populations with high spending capacity as well as conducive conditions for the raw materials to be cultivated.
With many corporations like Rhum Saint James and Rumes Damoiseau making their mark in the market, the market is expected to further grow across the world in the forecast period 2021-2026. Most of the sales occur in hotels, restaurants, and cafes, but it is expected that with the rise of e-commerce due to digitalisation, the demand for rhum agricole is further expected to rise in other sectors too.
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The major players in the global rhum agricole industry are Rhum Saint James, Rums Damoiseau, Rhum Clément, Distillerie J.M., and La Rhumerie de Chamarel, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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