Global Rice Protein Market to Grow at a CAGR of 8.4% During 2024-2032, Aided by the Rising Health Consciousness Among Consumers

The global rice protein industry is being driven by the heightened health consciousness among consumers. There is an increased focus on maintaining a healthy and active lifestyle. The growing awareness regarding the health benefits of protein-rich and dietary foods, including decreased blood sugar levels and reduced fat storage, is supporting the growth of the market. Furthermore, rice protein also finds increased application in the production of baked goods, such as biscuits and bread. The growing demand for gluten-free products is anticipated to propel the market growth in the forecast period. In addition, the growing consumer demand for clean labelled cosmetic products is anticipated to further support the growth of the market in the coming years.

The growing consumer demand for rice protein products for weight management is expected to aid the market growth in the forecast period. These products are especially gaining traction among fitness enthusiasts, as rice protein products like rice protein isolates help in reducing fat-mass and increasing lean body mass, while also enhancing overall power and strength. Furthermore, the growing consumer preference for online shopping in confluence with the heightened availability of rice protein-based products across e-commerce platforms such as Amazon (NASDAQ: AMZN) and Alibaba (NYSE: BABA) is anticipated to support the growth of the market in the forecast period. Moreover, the increased demand for vegan and vegetarian protein products is further anticipated to support the market growth, with the growing trends of veganism and vegetarianism worldwide.

Market Breakup by Product Type, Application, and Region:

• The market is divided, based on product type, into rice protein isolates, and rice protein concentrates, among others.
• On the basis of application, the market can be distributed into food and beverages, pharmaceuticals, cosmetics, and animal feed. 
• Region-wise, the global market for rice protein can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The global market for rice protein is being driven by the rising consumer preference for healthy foods and protein-rich diet.
• The growing demand in cosmetic applications due to the benefits of rice-protein in promoting skin health has significantly contributed to the market expansion.
• The growth of the food and beverage industry is also aiding the market for rice protein. 
• The growing trends of veganism and vegetarianism are bolstering the demand for plant-based products, which is expected to further propel the market growth.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for rice protein for the periods (2018-2023) and (2024-2032). 
• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the product types, applications, and regions of rice protein.
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global rice protein market are AIDP, Inc., Axiom Foods Inc., Bioway (Xi'An) Organic Ingredients Co., Ltd, Golden Grain Group Limited, RiceBran Technologies, and Shaanxi Fuheng (FH) Biotechnology Co., Ltd, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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