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North America is anticipated to hold a significant share in the overall market growth of robotic lawn mower. The growth in the region can be attributed to the rapid adoption of technology as a result of the expanding leading market players and robust investments into research and development (R&D). As a result of busy lifestyles, people are spending on technological equipment to aid in day-to-day household chores. Furthermore, owing to the presence of an extensive distribution channel in the region with easy availability of robotic lawn mowers via offline retail channels is furthering the market growth in the region. In addition, the rising prominence of online retail channels is another factor contributing to the market growth of robotic lawn mower. E-commerce websites, such as Amazon, provide a hassle-free and flexible shopping experience, along with fast doorstep deliveries. Additionally, the online retail platform gives customers the opportunity to compare, analyse, and make better decisions, which is furthering the market growth of robotic lawn mower.
Honda Motor Co. (TYO: 7267), a leader in the global market for robotic lawn mower, recently announced the development of cordless technology in its robotic lawn mowers in 2020. Robotic lawn mowers by Honda are equipped with brushless DC motors for optimal efficiency and low noise. The Thermo-Smart technology of robotic lawn mowers keeps the battery cool even after a long duration of operation, hence enabling longer life for the product. Honda’s entry into cordless technology is a result of shifting consumer preference towards cordless technology owing to advancements in technology, resulting in ease of operation. The compact robotic design is manufactured to provide enhanced convenience and comfort to its users. Hence, with such developments in the technology by leading market players, the market growth of robotic lawn mower is propelling.
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The major players in the global robotic lawn mower market are Hitachi, Ltd., Husqvarna Group, LG Electronics, Robert Bosch GmbH, and BOSSMOW, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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