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The sea buckthorn has various nutritional effects that makes it very useful in the various industries such as pharmaceutical and cosmetics. The leaves and berries of sea buckthorn carries essential fatty acids, vitamins K, E, C, and A. This has very good effect on skin care which is leading to a surge in demand from cosmetic sector. The cosmetic sector has been rising rapidly with increasing income of the people and growing awareness for skincare. The pharmaceutical industry is also a substantial application segment which is trying to utilizing its therapeutic effects. The food and beverage industry are also showing increasing usage of sea buckthorn for dietary supplements and herbal tea. The growing trend of healthy diet and fit body is boosting the demand for the sea buckthorn.
In the form segment, the liquid sea buckthorn has one of the largest market shares owing to the increasing consumption of dietary supplements. The sea buckthorn is a natural ingredient with wide nutritional benefits that is very attractive to the buyers. The cream segment will also grow significantly in the forecast years because of the increasing usage in cosmetic industry for moisturizing the skin and stomach linings. It is also useful for hydrating dry eyes. The retail segment in the end user segment will also show substantial growth because of the growing penetration of hyper-marts and retail stores.
The key players have been developing new products or expanding their markets. In November 2016, Natures Aid, a major player in sea buckthorn market was acquired by STADA UK Holdings (NASDAQ: STDAF) for a better synergetic fit with Thornton and Ross, household pharmaceutical product maker. These acquisitions can enhance the growth of the sea buckthorn industry.
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The major players in the global sea buckthorn market are SEABUCKWONDERS, Badger Company, Inc, Natures Aid Ltd, and Natura Health Products, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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