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North America holds a significant share of the serverless computing market owing to the increasing adoption of cloud infrastructure, which is surging the deployment of serverless computing. The rising demand for serverless computing among start-ups due to its low investment and minimal server maintenance is significantly contributing to the market growth. As various small businesses are increasingly digitising to boost their profitability, the demand for serverless computing owing to their cost-effectiveness and ease-of-use is increasing, which is driving the growth of the market. Moreover, the growing demand for innovative and advanced features in web and mobile applications by users is surging the deployment of serverless computing, which is significantly contributing to the market growth. With rapid technological advancements in the United States and Canada, the adoption of serverless computing is expected to significantly surge, which is anticipated to bolster the market growth in the forecast period.
Amazon Web Services Inc. (NASDAQ: AMZN), one of the leading companies in the market, announced the general availability of its AWS Proton platform in June 2021. The platform is an application delivery service that makes it easier for platform operators to provide, monitor, and deploy microservices based on serverless applications. Its self-service interface can be deployed by developers to select application stacks for using while automating provisioning resources for selected applications, thus enabling the development of serverless and container applications easily. The platform also enables companies to easily deploy serverless computing applications and manage serverless applications. Such initiatives are increasing the deployment of serverless computing and propelling the growth of the market.
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The major players in the global serverless computing market are Amazon Web Services Inc., Microsoft Corp., Google LLC, Alibaba Group Holding Limited, SAP SE, IBM Corp., and Oracle Corp., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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