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The global sports supplement market is primarily driven by the growing health-consciousness and the rising trend of fitness among the consumers. The consumers are now becoming aware about the importance of physical fitness and the ill-effects of consuming junk food owing to their hectic lifestyles. They are now increasingly shifting towards healthier lifestyles and diets. As the demand for physical fitness and healthy food rises, the demand for sports supplement also grows simultaneously. The nutritious content of food these days have fallen significantly owing to adulteration during the making of the products. This lack of nutrition in daily diets of the consumers is leading to issues like anxiety, weakness, depression, and laziness, among others. In order to bridge the nutritional gap, people are now consuming these supplements, which are enriched with different vital nutrients.
With the rising demand for nutritional supplements, the market for sports supplements is also on a rise. Various key players are coming up with different strategies to increase their sales. In February 2019, Hormel Foods Corp (NYSE: HRL), one of the leading nutrition supplement company, announced the sale of its CytoSport business to PepsiCo, Inc. (NASDAQ: PEP), another leading sports nutrition company. PepsiCo is a world-known sports nutrition company and has assisted and partnered Hormel Foods Corp in their brands Cytosport and Muscle Milk® brand in the past, thus they will be able to further boost the growth of these brands in the coming years. This agreement has led to the growth of these two brands with various product additions and innovations and will most probably propel the market growth as well.
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The major players in the global sports supplement market are Hormel Foods, LLC, General Nutrition Centers, Inc., Post Holdings Inc., and Cardiff Sports Nutrition Limited, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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