Global Sweet Potato Flour Market to Grow at a CAGR of 4.7% During 2024-2032, Aided by a Rise in Product Awareness

The sweet potato flour industry observed a healthy growth in the historical period and is expected to continue the trend over the forecast period. This can be attributed to the rising use of the product in bakeries for the production of cakes, cookies, and muffins. Sweet potato flour finds a majority of its usage in the foods and beverages segment as it is extensively used in the segment as a thickening agent, taste enhancer, and nutritional supplement.

Regionally, the Asia Pacific and Europe are some of the significant markets for sweet potato flour. China, owing to its huge population, accounts for a major consumption of sweet potato flour within the Asia Pacific. The market is also expected to witness a significant growth in the Middle East and Africa region, especially in the Sub-Saharan region. Sub-Sahara Africa spends about USD 4.1 billion on wheat flour. The sweet potato flour manufacturers are keen on capturing this opportunity by substituting wheat flour with the more nutritious sweet potato flour.

Azuri Health Ltd, one of the key players in the industry, has started employing solar dryers for better returns on sweet potato flour. Also, the rising demand for products with sweet potato flour due to emerging health consciousness among consumers is aiding the market growth. Walmart (NYSE: WMT), a major retail company, which offers an extensive range of products, along with occasional discounts and schemes, is further propelling the market growth as it stocks a wide range of gluten-free and value-added alternative to wheat flour, including sweet potato flour.

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Market Analysis by Origin, Type, Distribution Channel, End Use, and Region:

• Based on origin, the market is broadly classified into organic and conventional.

• The market on the basis of type can be divided into the yellow, white, and purple sweet potatoes, among others.

• On the basis of the distribution channel, the market is segmented into direct and indirect sales.

• Based on end-use, the market is categorised into food and beverages, feed industry, and nutraceuticals, among others.

• The regional markets for sweet potato flour include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The sweet potato flour industry is being driven by the growing health consciousness among the global population. 

• The market is expected to receive a further boost from the adoption of the product in bakeries for the manufacturing of cakes, muffins, and cookies, among others.

• The rising awareness among the consumers regarding nutritional requirements is also accelerating the industry growth.

• The growing popularity of the product among professional athletes is further aiding the overall growth of the market.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for sweet potato flour for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the origins, types, distribution channels, end-uses, and major regions of sweet potato flour.

• It assesses the regional price trends for the (2018-2023) and (2024-2032) periods.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global sweet potato flour market are Glean, LLC, Saipro Biotech Private Limited, Azuri Health Ltd, and Sacoma Sweet Potatoes, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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