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The Basa fish industry in India is driven by the growing popularity of seafood in the country. India is the second most populated country across the world and has a large consumer base for seafood. Also, the growing awareness regarding the health benefits offered by Basa fish is also projected to support the market growth. It is rich in protein and omega-3 fatty acids, which is beneficial for both adults and geriatrics. In this regard, the rising incidences of chronic ailments such as cardiovascular diseases in the country are likely to propel the demand for Basa fish in the forecast period. Furthermore, the thriving food and beverage industry in India, owing to the rising disposable incomes, increasing population, rapid development of convenience stores, and flourishing travel and tourism industry are likely to augment the market growth in the country in the forecast period.
The emerging e-commerce industry in India is anticipated to boost the sales of Basa fish in the country. This can be attributed to the growing preference of consumers for online grocery shopping, owing to the convenience of shopping and home delivery offered by online grocery delivery applications. For instance, Amazon (NASDAQ: AMZN) offers a wide range of Basa fish products, such as Basa fish fillets and others, at a variety of price range.
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