Press Release

India Hand Sanitiser Market to Witness Robust Growth in the Forecast Period of 2024-2032, Driven by the Rising Awareness Caused by the COVID-19 Pandemic

India Hand Sanitiser Market

According to a new report by EMR titled, ‘India Hand Sanitiser Market Report and Forecast 2024-2032’, the Indian hand sanitiser market attained a value of USD 95 million in 2023, driven by the rising awareness regarding hand hygiene triggered by the COVID-19 pandemic.

The hand sanitiser market in India has been driven by the onset of the coronavirus pandemic, especially since 2020. People have become aware of the importance of using sanitisers, which has augmented the product's growth. The introduction of perfumed hand sanitisers with floral and fruit smells, such as rose, green apple, peach, orange, and sandal, is also driving the industry. Manufacturers are working on sachets and mini-plastic bottles containing easy-to-use and portable foam and gel-based sanitisers. Manufacturers are also developing unique hands-free, battery- and foot-operated dispensers that help to reduce touch and cross-contamination dangers. The dispensers have automatic infrared sensors that detect the heat radiated by the hand and activate the pump, which dispenses the hand Sanitiser.


Savlon by ITC (NSE: ITC) focuses on enhancing awareness about hand hygiene and urges consumers to maintain good hygienic practices. With changing consumer lifestyles and rising health risks due to the recurrence of viral assaults, there has been a rising demand for fast and on-the-go germ protection; hence, Dabur (NSE: DABUR) launched Fem Hand Sanitiser that successfully destroys bacteria's cell membrane and virus outer coat, killing dangerous bacteria and inactivating viruses on your hands. It has been clinically proved to eliminate 99.9% of bacteria in seconds. Unilever’s (NYSE: UL) Lifebuoy brand has a popular product, a line of gels with cartoon characters and schoolbag-friendly clips designed to appeal to young children and their hygiene-conscious parents. Sales and market share were stable, and there remained room for expansion.


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Market Analysis by Products, Formulation, Distribution Channels, End-Use, and Region:

  • The industry, based on product, can be segmented into gels, foam, and liquids, among others.
  • The formulation can be divided into alcohol-free and alcohol.
  • The distribution channels can be divided into hypermarkets and supermarkets, convenience stores, drug stores, and online.
  • The end-uses can be categorised into hospitals, restaurants and hotels, and household purposes.
  • The regional markets for Indian hand sanitisers can be segmented into North, East, South, and West India.


Key Findings of the Report:

  • The COVID-19 pandemic has been a significant driver for the hand sanitiser market in India.
  • The increased availability of sanitisers of different variants has aided market growth.
  • Dispensers have automatic infrared sensors that detect the heat radiated by the hand and activate the pump, which dispenses the hand sanitiser. This new technique propels the market.
  • New product launches with improved moisturisation have also bolstered the demand for the product.


Key Offerings of the Report:

  • The EMR report gives an overview of the India hand sanitiser market for the periods (2018-2023) and (2024-2032).
  • The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the products, formulation, distribution channels, end-use, and region.
  • The report analyses the market dynamics, covering the market's key demand and price indicators, along with an assessment of the SWOT and Porter’s Five Forces models.


The major players in the Indian hand sanitisers are Paul Hartmann AG, ITC Limited, Reckitt Benckiser Group Plc, Unilever Plc, Dabur India Ltd, Godrej Consumer Products Ltd., GOJO Industries, Inc., and 3M Co., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.


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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

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