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The hand sanitiser market in India has been driven by the onset of the coronavirus pandemic, especially since 2020. People have become aware of the importance of using sanitisers, which has augmented the product's growth. The introduction of perfumed hand sanitisers with floral and fruit smells, such as rose, green apple, peach, orange, and sandal, is also driving the industry. Manufacturers are working on sachets and mini-plastic bottles containing easy-to-use and portable foam and gel-based sanitisers. Manufacturers are also developing unique hands-free, battery- and foot-operated dispensers that help to reduce touch and cross-contamination dangers. The dispensers have automatic infrared sensors that detect the heat radiated by the hand and activate the pump, which dispenses the hand Sanitiser.
Savlon by ITC (NSE: ITC) focuses on enhancing awareness about hand hygiene and urges consumers to maintain good hygienic practices. With changing consumer lifestyles and rising health risks due to the recurrence of viral assaults, there has been a rising demand for fast and on-the-go germ protection; hence, Dabur (NSE: DABUR) launched Fem Hand Sanitiser that successfully destroys bacteria's cell membrane and virus outer coat, killing dangerous bacteria and inactivating viruses on your hands. It has been clinically proved to eliminate 99.9% of bacteria in seconds. Unilever’s (NYSE: UL) Lifebuoy brand has a popular product, a line of gels with cartoon characters and schoolbag-friendly clips designed to appeal to young children and their hygiene-conscious parents. Sales and market share were stable, and there remained room for expansion.
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The major players in the Indian hand sanitisers are Paul Hartmann AG, ITC Limited, Reckitt Benckiser Group Plc, Unilever Plc, Dabur India Ltd, Godrej Consumer Products Ltd., GOJO Industries, Inc., and 3M Co., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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