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The main user of fluorescent brighteners is the detergent industry. Clothes lose their whiteness gradually, over time. In detergents, optical brightening agents are usually used to maintain whiteness and maximise the total visibility of the cloth by moving colours from low density to high density. In India, the growing demand for fluorescent whitening agents from various applications, such as teeth whitening, textiles, detergents, cloth softeners, and paper whitening, has given a major boost to the industry demand for optical brightening agents. The upcoming development programmes in the chemical industry would lead to the product's business growth. The paper industry is the largest application segment for optical brightening agents, sharing 60% of the overall demand, globally.
The market growth is boosted by the growing competition among the key industry players, such as BASF SA (ETR: BAS) and Deepak Nitrite Ltd. In July 2019, BASF India Limited, a subsidiary of BASF SA (ETR: BAS), came into an agreement to divest its stilbene-based Optical Brightening Agents (OBA) business for paper and powder detergents applications to Archroma India Private Limited, a member of the Archroma group, a global leader in colour and specialty chemicals. The transaction consists of a stilbene-based OBA product portfolio and the manufacturing division at Ankleshwar, India.
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BASF SA, Deepak Nitrite Ltd, Paramount Minerals and Chemicals Limited, Daikaffil Chemicals India Limited, Colourex, Sarex Chemicals, among others are the key players in the Indian optical brightening agents market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.
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