The biodegradable diapers market in Latin America is driven by the growing awareness about the benefits of the product, such as softness, lightness, and breathability of the material, among new parents. The biodegradable diapers are made from natural ingredients, are skin-friendly, and keep the baby’s skin relatively moisturised compared to the traditional ones. Over the forecast period, the growing concerns pertaining to the environmental degradation are likely to propel the sales of the product in the region.
In January 2021, The Honest Company (NASDAQ: HNST) announced the launch of a new line of clean conscious diapers, which are made with plant-based materials and 100% recyclable boxes. The diapers are designed with a new technology that provides better absorbing capacity with the utilisation of much less material in the diaper production. These diapers are safe for environment and are biodegradable in nature and also come with quick absorb channels to help control the leaks.
In terms of region, Brazil occupies the largest share in the market in Latin America and is likely to maintain its lead in the forecast period as well. The market in the region can be attributed to the growing eco-consciousness among the middle-class population, along with the stringent government policies against environmental degradation. The growing awareness about the harmful and toxic chemicals present in the single-use, non-biodegradable diapers is likely to provide impetus to the sales of biodegradable diapers.
Market Breakup by Raw Material, End Use, Distribution Channel, and Region:
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The major players in the Latin America biodegradable diapers market are Kimberly-Clark Corporation, Hansen Kids LLC, ABENA Group, M K Health Care Products Ltd, Attitude, The Honest Company, DYPER Inc., and Ontex BV, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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