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In Malaysia, consumers are steadily adopting health and wellness trends and are showing more inclination towards products with low or zero calories. This, coupled with the growing preference for natural products, is leading to the growth of the cordial drink industry in the country. Further, the manufacturers are using the process of fortification to add nutrients like vitamins A, C, and E, and others to entice health-conscious consumers. Meanwhile, the growing demand for premium drinks due to better taste and status symbol is expected to positively impact the market growth in the region. The consumers can easily purchase these drinks through various retail channels like Walmart Inc (NYSE: WMT) and Amazon.com, Inc. (NASDAQ: AMZN). Over the forecast period, the growth of the online retail sector is expected to significantly contribute to the industry in Malaysia.
The growing prevalence of obesity in Malaysia is a public health concern. The growing government efforts, such as the enforcement of The Sweetened Beverages Excise Duty in July 2020, to create an environment that supports a healthy lifestyle is expected to propel manufacturers to produce innovative drinks with sugar-free variants. This is expected to significantly enhance the production and consumption of sugar free cordial drink in the region over the forecast period.
Market Breakup by Flavour, Nature, Type, Packaging, and Distribution Channel:
Key Findings of the Report:
Key Offerings of the Report:
The major players in the Malaysia cordial drink market are Fraser and Neave, Limited, Red Horse Fruit Juice Manufacturers SDN. BHD., Suntory Beverage Food & Asia, K.H.H. Double Lion Fruit Juice Manufacturing SDN. BHD, Orange Crush (M) Sdn. Bhd., and Jalen Sdn. Bhd., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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