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The increasing demand for sheep meat products due to their numerous health benefits is aiding the market growth of sheep meat in the Middle East. The rising popularity of processed food owing to the hectic lifestyles of the urban population is expected to propel the market growth. Moreover, the increasing import of meat from countries such as Australia ensures the product quality and taste, further boosting the market growth. The increasing focus on healthy snacking and the soaring demand for gummy products are also augmenting the market growth. The market is further anticipated to witness robust growth due to the increasing internet and smartphone penetration all around the Middle East, consequently booming the online retail and food delivery sectors. The presence of nomadic tribes in various regions that rely on occupations such as animal husbandry is further invigorating the market growth by increasing domestic production.
High competition among the key players of the market is also aiding the market growth. Some of the leading companies of the sheep meat industry are Beyond Meat Inc. (NASDAQ: BYND) and Golden Meat Company Ltd. The latter offers free product delivery while ensuring the quality of the product. The demand for organic and authentic food products has significantly increased in the past few years. As the lambs are raised on large, open spaces where they can easily graze on natural grass, they are never offered antibiotics, growth hormones, or artificial food additives to ensure good quality, flavour, and taste. The increasing production of organic sheep meat by the leading companies is expected to propel the market growth in the forecast period.
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The major players in the Middle East market for sheep meat are Alin Meats Co., Golden Meat Company Ltd., and Meat Hub, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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