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Base Year
Historical Period
Forecast Period
Sodium hypochlorite is liquid bleach, made by reacting chlorine with caustic soda. It is the disinfectant the world reaches for first: municipal water plants, swimming pools, hospitals, food plants, and household cleaners all run on it. The chemistry is simple and the product is dilute, unstable, and heavy, which means it is made close to where it is used.
On the structure side, hypochlorite is the child of the chlor-alkali cell, so its cost also follows the economics of the chlorine and caustic. The price does not often travel far from the production cost. Demand essentially has a summer pulse from the water treatment and the pools layered over the steady sanitation base. Also, the regional curves in the report are basically carrying the seasonal fingerprint.
| Quarter | Price (USD/KG) | QoQ Change | Direction |
| Q1 2025 | 0.37 | - | - |
| Q2 2025 | 0.37 | 0.0% | flat |
| Q3 2025 | 0.38 | +2.7% | up |
| Q4 2025 | 0.37 | -2.6% | down |
| Q1 2026 | 0.36 | -2.7% | down |
Global sodium hypochlorite prices traced a gentle seasonal arc in 2025. The average sat at USD 0.37/KG through the first half, firmed to USD 0.38/KG in the Q3 water-treatment season, and gave the gain back as winter approached.
Q1 2026 eased to USD 0.36/KG, the softest reading of the period, as the Indian slide deepened. For a product priced this close to cost, a two-cent annual range is the market working exactly as designed.
| Quarter | Price (USD/KG) | QoQ Change | Direction |
| Q1 2025 | 0.32 | - | - |
| Q2 2025 | 0.34 | +6.6% | up |
| Q3 2025 | 0.34 | +0.2% | up |
| Q4 2025 | 0.30 | -12.0% | down |
| Q1 2026 | 0.28 | -7.2% | down |
India provided the only drama in this report. Prices firmed 7 percent into mid-year on water-treatment buying, then fell 12 percent in Q4 and 7 percent more in Q1 2026 to USD 0.28/KG, the sharpest slide of any region.
The driver was upstream. Chlor-alkali cells running for caustic demand pushed chlorine derivatives into the merchant market, and hypochlorite, the easiest outlet, absorbed the surplus through price.
| Quarter | Price (USD/KG) | QoQ Change | Direction |
| Q1 2025 | 0.40 | - | - |
| Q2 2025 | 0.40 | +1.8% | up |
| Q3 2025 | 0.42 | +4.0% | up |
| Q4 2025 | 0.42 | +0.3% | up |
| Q1 2026 | 0.42 | -0.3% | down |
Europe climbed quietly all year, from USD 0.40/KG in Q1 to USD 0.42/KG by Q3, and then simply stayed there through Q1 2026. Energy-linked production costs and steady municipal demand did the lifting.
Three quarters at the same level is the European pattern across many of these reports: costs reprice the market once, and the regional balance holds it.
| Quarter | Price (USD/KG) | QoQ Change | Direction |
| Q1 2025 | 0.42 | - | - |
| Q2 2025 | 0.42 | +0.2% | up |
| Q3 2025 | 0.43 | +2.5% | up |
| Q4 2025 | 0.42 | -1.7% | down |
| Q1 2026 | 0.43 | +0.3% | up |
North America was the steadiest and priciest market here, never leaving the USD 0.42 to 0.43/KG corridor. The summer bump arrived on schedule in Q3 and faded on schedule in Q4.
Deep chlor-alkali capacity and a mature municipal base keep this market in equilibrium; the curve is a flat line with a seasonal heartbeat.
| Quarter | Price (USD/KG) | QoQ Change | Direction |
| Q1 2025 | 0.32 | - | - |
| Q2 2025 | 0.33 | +3.2% | up |
| Q3 2025 | 0.34 | +3.2% | up |
| Q4 2025 | 0.32 | -5.4% | down |
| Q1 2026 | 0.32 | -1.1% | down |
Northeast Asia rose with the season and fell with it, up from USD 0.32/KG to USD 0.34/KG by Q3 and back to USD 0.32/KG by year-end, holding there in Q1 2026.
Abundant cell capacity keeps the region priced below the West, and the clean round trip says supply met every seasonal swing without strain.
The sodium hypochlorite market forecast for the rest of 2026 reads steady to slightly soft. The projected global band of USD 0.34 to 0.35/KG sits just under the current average, with the Indian slide the main weight on the composite.
The bull case is a hot summer with firm chlorine demand keeping derivatives tight. The bear case is more caustic-led cell operation pushing surplus chlorine into bleach markets, the dynamic India just demonstrated.
| Region | Price Range (USD/KG) |
| Global Average | 0.34 - 0.35 |
| India | 0.26 - 0.27 |
| Europe | 0.40 - 0.41 |
| North America | 0.40 - 0.42 |
| Northeast Asia | 0.30 - 0.31 |
The Western pair holds the top, Northeast Asia the middle, and India the new floor. The bands are narrow everywhere, which is this product behaving normally.
For Buyers
For Manufacturers
It is liquid bleach, the front-line disinfectant for water treatment, cleaning, and sanitation. Its price flows into municipal budgets and household products everywhere.
Gently. The global average held near USD 0.37/KG with a Q3 seasonal bump, easing to USD 0.36/KG in Q1 2026 as India slid 19 percent from its mid-year peak.
Steady to slightly soft, with the global band projected at USD 0.34 to 0.35/KG and the regional ladder unchanged.
North America, steady at USD 0.42 to 0.43/KG, with Europe alongside it and India now the floor at USD 0.28/KG.
Chlorine and caustic soda economics, seasonal water-treatment demand, energy costs, and the local-production structure of a dilute, unstable product.
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