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Data Visualisation Market

Global Data Visualisation Market Size, Share, Trends: By Deployment: Software, Services; By End Use: Retail, Manufacturing, IT and Telecommunication, BFSI, Education, Government, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032

Global Data Visualisation Market Outlook

The global data visualisation market is expected to grow at a CAGR of about 9.40% in the forecast period of 2024-2032, driven by the amount of data generated in small- and medium-scale firms.

 

Global Data Visualisation Market

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North America and Asia Pacific to be Significant Regional Markets for Data Visualisation

North America is anticipated to hold a significant market share, as it has the United States, which is a prominent market for data visualisation. The United States data visualisation market is witnessing healthy growth due to the increasing amount of data generated in small- and medium-scale firms. Factors like the growth of big data and the need for analytics in the retail industry are driving data visualisation applications in North America. As a significant market for technology-based solutions, North America is seeing an increase in the requirement to track data from multiple sources and aggregate it into various data representations to make important business choices.

Asia Pacific is expected to be the fastest-growing region in the global market over the forecast period. Big Data has proliferated the Asia Pacific region, which can be observed with the growing internet usage, smartphone penetration, rapid urbanisation, development in ML, and the need for customer and behavioural analytics. These factors have propelled the market's growth for data visualisation in the region. Further, increasing data generation may result from rising IoT use and a growing trend toward smart industries. Large amounts of created data necessitate data preparation, and this demand is projected to drive the data visualisation sector forward.

 

Software Segment Expected to Witness Greater Demand

Based on component, the software segment has the largest market share and is expected to grow further during the forecast period. The increasing use of business intelligence tools by organisations to improve data analysis and knowledge insights is fuelling the growth of the data visualisation market for this segment. The increasing adoption of on-premises-based data visualisation tools due to highly secure data encryption and total data visibility and improved control over data in terms of location and real-time availability of data for extracting insights has been aiding the market growth.

 

Data Visualisation: Market Segmentation

The representation of data or information using graphs, maps, charts, and other visual tools is known as data visualisation. It entails identifying trends and patterns using dashboards, scorecards, analytics, big data, and business intelligence (BI) tools. The technologies allow for uniform visualisation, which is useful for determining client preferences and sustaining demand and supply for existing and new products.

 

Global Data Visualisation Market by Segments

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By deployment, the market can be divided into:

  • Software
    • On Premise
    • Cloud
  • Services

The end-uses of the market are:

  • Retail
  • Manufacturing
  • IT and Telecommunication
  • BFSI
  • Education
  • Government
  • Others

The regional markets for the data visualisation industry can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.

 

Global Data Visualisation Market by Region

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Rapid Adoption of Data Visualisation Tools Augmenting the Market Growth

The increasing adoption of visualisation platforms for software advisory and predictive analysis is one of the major factors driving the growth of the global data visualisation industry. The increasing organisational demand for interactive and simplified projection of data is providing a push to the global market growth. Medium and large-scale enterprises extensively utilise data visualisation systems through smartphones, desktops, tablets, and web-based applications to generate customised reports and graphical representations of the data. In addition, the growing need for interactive dashboards based on unstructured data gathered from email service providers, social media platforms, and smart devices is fuelling the market's expansion. Other growth-inducing factors include technological advancements, such as the integration of connected devices with cloud computing, artificial intelligence (AI), and virtual reality (VR) solutions. Through business intelligence (BI), organisations can analyse cost-effective and scalable data and identify key performance indicators (KPIs). Other factors, such as the growing use of data visualisation tools in the retail industry and major improvements in global IT infrastructure, are expected to propel the market forward. The existence of a large number of firms in the industry with diverse solution offerings for varied business demands also contributes to the market's growth.

 

Key Industry Players in the Global Data Visualisation Market

The report gives a detailed analysis of the following key players in the global data visualisation industry, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • IBM Corporation
  • Oracle Corporation
  • SAS Institute Inc.
  • MicroStrategy Inc.
  • TIBCO Software Inc.
  • SAP SE
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Deployment
  • End Use
  • Region
Breakup by Deployment
  • Software
    • On Premise
    • Cloud
  • Services
Breakup by End Use
  • Retail
  • Manufacturing
  • IT and Telecommunication
  • BFSI
  • Education
  • Government
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • IBM Corporation
  • Oracle Corporation
  • SAS Institute Inc.
  • MicroStrategy Inc.
  • TIBCO Software Inc.
  • SAP SE
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Data Visualization Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Data Visualisation Historical Market (2018-2023) 
    8.3    Global Data Visualisation Market Forecast (2024-2032)
    8.4    Global Data Visualisation Market by Deployment
        8.4.1    Software
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
            8.4.1.3    Break up by Type
                8.4.1.3.1    On Premise
                8.4.1.3.2    Cloud
        8.4.2    Services
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Data Visualisation Market by End Use
        8.5.1    Retail
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Manufacturing
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    IT and Telecommunication
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    BFSI
            8.5.4.1    Historical Trend (2018-2023)
            8.5.4.2    Forecast Trend (2024-2032)
        8.5.5    Education
            8.5.5.1    Historical Trend (2018-2023)
            8.5.5.2    Forecast Trend (2024-2032)
        8.5.6    Government
            8.5.6.1    Historical Trend (2018-2023)
            8.5.6.2    Forecast Trend (2024-2032)
        8.5.7    Others
    8.6    Global Data Visualisation Market by Region       
        8.6.1    North America
            8.6.1.1    Historical Trend (2018-2023) 
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Europe
            8.6.2.1    Historical Trend (2018-2023) 
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Asia Pacific
            8.6.3.1    Historical Trend (2018-2023) 
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Latin America
            8.6.4.1    Historical Trend (2018-2023) 
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Middle East and Africa
            8.6.5.1    Historical Trend (2018-2023) 
            8.6.5.2    Forecast Trend (2024-2032)
9    North America Data Visualisation Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Data Visualisation Market  Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Data Visualisation Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Data Visualisation Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Data Visualisation Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    IBM Corporation
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Oracle Corporation
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    SAS Institute Inc.
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    MicroStrategy Inc.
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    TIBCO Software Inc.
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    SAP SE
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Others
16    Key Trends and Developments in the Market

 

List of Figures and Tables

1.    Global Data Visualisation Market: Key Industry Highlights, 2018 and 2032
2.    Global Data Visualisation Historical Market: Breakup by Deployment (USD Million), 2018-2023
3.    Global Data Visualisation Market Forecast: Breakup by Deployment (USD Million), 2024-2032
4.    Global Data Visualisation Historical Market: Breakup by End Use (USD Million), 2018-2023
5.    Global Data Visualisation Market Forecast: Breakup by End Use (USD Million), 2024-2032
6.    Global Data Visualisation Historical Market: Breakup by Region (USD Million), 2018-2023
7.    Global Data Visualisation Market Forecast: Breakup by Region (USD Million), 2024-2032
8.    North America Data Visualisation Historical Market: Breakup by Country (USD Million), 2018-2023
9.    North America Data Visualisation Market Forecast: Breakup by Country (USD Million), 2024-2032
10.    Europe Data Visualisation Historical Market: Breakup by Country (USD Million), 2018-2023
11.    Europe Data Visualisation Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Asia Pacific Data Visualisation Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Asia Pacific Data Visualisation Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Latin America Data Visualisation Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Latin America Data Visualisation Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Middle East and Africa Data Visualisation Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Middle East and Africa Data Visualisation Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Global Data Visualisation Market Structure

Key Questions Answered in the Report

The market is projected to grow at a CAGR of 9.40% between 2024 and 2032.

The major drivers of the market include the increasing amount of data generated in small- and medium-scale firms, increasing organisational demand for interactive and simplified projection of data, growing internet usage and smartphone penetration, rapid urbanisation, growing need for interactive dashboards and technological advancements.

Rapid adoption of data visualisation tools on various platforms and growth of big data are the key industry trends propelling the growth of the market.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Based on deployment, the market is divided into software and services. Software is further divided into on-premise and cloud.

The different end-uses of the market are retail, manufacturing, IT and telecommunication, BFSI, education, and government, among others.

The major players in the industry are IBM Corporation, Oracle Corporation, SAS Institute Inc., MicroStrategy Inc., TIBCO Software Inc., and SAP SE, among others.

Analyst Review

The global data visualisation market is being driven by the rapid adoption of data visualisation tools on various platforms. Aided by the increasing amount of data generated in small- and medium-scale firms and growth of big data, the market is expected to witness further growth in the forecast period of 2024-2032, growing at a CAGR of 9.40%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on deployment, the market is divided into software and services. Software is further divided into on-premise and cloud. The different end-uses of the market are retail, manufacturing, IT and telecommunication, BFSI, education, and government, among others. The major regional markets for the data visualisation are North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa. The key players in the global data visualisation market are IBM Corporation, Oracle Corporation, SAS Institute Inc., MicroStrategy Inc., TIBCO Software Inc., and SAP SE, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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