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Global Esports Market Share, Size, Analysis, Forecast: By Revenue Streaming: Sponsorship, Advertising, Merchandise and Tickets, Game Publisher Fees, Media Rights, Others; By Streaming Type: Live, On-Demand; By Gaming Genre: Real-Time Strategy Games, First-Person Shooter Games, Others; Regional Analysis; Competitive Landscape; 2023-2028
Global Esports Market Outlook
The global esports market size attained a growth of USD 1.79 billion in 2022. The market is further expected to grow at a CAGR of 16.50% between 2023 and 2028, to reach a value of USD 4.45 billion by 2028.
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Key Trends in the Market
Esports or electronic sports refer to sporting events or organised competitions that take place on an electronic format, through video games. Players can be located in any part of the world, and spectators are commonly involved with large-scale audiences watching the matches. The competition or match can be of different gaming genres, with options for sponsorships, advertising, tickets, and merchandising, among others.
- The growing trend of cloud gaming is attracting higher number of gamers by easing the accessibility as gamers can join from a variety of devices. Availability of high-speed internet network across the emerging economies is further supporting the esports market growth.
- Increasing number of professional sports clubs penetrating the esports arena is heightening the competition which is in turn gaining the attention of people in the betting market and increasing the esports market revenue. Hence, the rise in number of betters is expected to aid the market in the forecast period.
- Easy accessibility of gaming, heightened adoption of smartphones and tablets, growing awareness among working professionals, and rising number of women gamers, are key esports market trends. As video games become a more widely accepted and preferred hobby, more people are engaging in esports, watching live and on-demand matches.
- According to the esports market size by country, variations are notable at a regional level, with some regional markets excellent at a faster pace. There is significant growth expected in the esports market in Asia, led by the strong gaming base in countries such as China and South Korea and support for gaming enthusiasts.
Market Analysis
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Based on revenue streaming, the market is segmented into sponsorship, advertising, merchandise and tickets, game publisher fees, and media rights, among others. On the basis of streaming type, the market is bifurcated into live and on-demand. By gaming genre, the market is categorised into real-time strategy games, first-person shooter games, fighting games, and multiplayer online battle arena games. The esports global market is divided by region into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global esports market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Activision Publishing, Inc
- Electronic Arts Inc.
- Gameloft SE
- Nintendo of America Inc.
- Skillz Inc.
- Motorsport Games Inc.
- Others
Market Share by Revenue Streaming
The advertising segment, based on revenue streaming, accounts for a healthy esports market share. Through in-game advertising, a company can reach diverse audiences which can lead to higher revenue generation. In addition, advertising during esports gaming can lead to a greater brand recall as it is a unique advertising technique, hence, awareness about brands gets a push, leading to an enhanced growth of this segment.
According to the esports market analysis, the sponsorship segment is likely to witness a steady growth in the forecast period, as it is an effective way to gain the trust of loyal fans who are likely to spend money on sponsored brands. Moreover, the increasing digital assets of major gaming companies are offering lucrative opportunities to the sponsorship segment.
Market Share by Gaming Genre
Based on gaming genre, the multiplayer online battle arena games segment accounts for a significant share in the market for esports. This can be attributed to the emergence of high-quality and superior resolution video games such as PUBG, League of Legends, and Call of Duty, among others. Multiplayer online battle arena games are team-based which requires greater coordination, more people, and intense competition attracting a larger audience. As per the esports market overview the fighting games segment is expected to attain a steady growth in the coming years owing to the growing popularity of high-end arcade games.
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Competitive Landscape
Activision Publishing, Inc was founded in the year 1979 with headquarters in California, United States, and is a leading video game publishing company which is a subsidiary of Activision Blizzard. The company has a strong foothold in the entertainment sector and has innovated ground breaking games such as Call of Duty, Skylanders, and Crash Bandicoot, among others.
Electronic Arts Inc. is a leading video game producing company which has developed renowned games such as Dead Space, NFS Unbound, Sims 4, FIFA 23, and Madden 23, among others. The company is headquartered in California in the United States and was founded in 1982. Electronic Arts delivers high quality gaming and content for internet-connected consoles and various internet-enabled devices.
Gameloft SE is a prominent video gaming company which has developed multi-award-winning games for PC and consoles with over 70 million monthly active users across all its platforms. The company offers gaming for businesses as well as games for everyone, with an aim to make gaming enjoyable and useful in forming connections. Gameloft was founded in the year 1999 and is currently headquartered in Paris, France.
Other market players include Nintendo of America Inc., Skillz Inc., and Motorsport Games Inc., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Revenue Streaming |
|
| Breakup by Streaming Type |
|
| Breakup by Gaming Genre |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Esports Market Analysis
8.1 Key Industry Highlights
8.2 Global Esports Historical Market (2018-2022)
8.3 Global Esports Market Forecast (2023-2028)
8.4 Global Esports Market by Revenue Streaming
8.4.1 Sponsorship
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Advertising
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Merchandise and Tickets
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Game Publisher Fees
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.5 Media Rights
8.4.5.1 Market Share
8.4.5.2 Historical Trend (2018-2022)
8.4.5.3 Forecast Trend (2023-2028)
8.4.6 Others
8.5 Global Esports Market by Streaming Type
8.5.1 Live
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 On-Demand
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.6 Global Esports Market by Gaming Genre
8.6.1 Real-Time Strategy Games
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 First-Person Shooter Games
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Fighting Games
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Multiplayer Online Battle Arena Games
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Others
8.7 Global Esports Market by Region
8.7.1 North America
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2022)
8.7.4.3 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Market Share
8.7.5.2 Historical Trend (2018-2022)
8.7.5.3 Forecast Trend (2023-2028)
9 North America Esports Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Esports Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Esports Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Esports Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Esports Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Activision Publishing, Inc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Electronic Arts Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Gameloft SE
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Nintendo of America Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Skillz Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Motorsport Games Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Esports Market: Key Industry Highlights, 2018 and 2028
2. Global Esports Historical Market: Breakup by Revenue Streaming (USD Million), 2018-2022
3. Global Esports Market Forecast: Breakup by Revenue Streaming (USD Million), 2023-2028
4. Global Esports Historical Market: Breakup by Streaming Type (USD Million), 2018-2022
5. Global Esports Market Forecast: Breakup by Streaming Type (USD Million), 2023-2028
6. Global Esports Historical Market: Breakup by Gaming Genre (USD Million), 2018-2022
7. Global Esports Market Forecast: Breakup by Gaming Genre (USD Million), 2023-2028
8. Global Esports Historical Market: Breakup by Region (USD Million), 2018-2022
9. Global Esports Market Forecast: Breakup by Region (USD Million), 2023-2028
10. North America Esports Historical Market: Breakup by Country (USD Million), 2018-2022
11. North America Esports Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Europe Esports Historical Market: Breakup by Country (USD Million), 2018-2022
13. Europe Esports Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Asia Pacific Esports Historical Market: Breakup by Country (USD Million), 2018-2022
15. Asia Pacific Esports Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Latin America Esports Historical Market: Breakup by Country (USD Million), 2018-2022
17. Latin America Esports Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Middle East and Africa Esports Historical Market: Breakup by Country (USD Million), 2018-2022
19. Middle East and Africa Esports Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Global Esports Market Structure
Key Questions Answered in the Report
The global market for esports reached a value of USD 1.79 billion in 2022.
The market is estimated to grow at a CAGR of 16.50% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028, to reach a value of USD 4.45 billion by 2028.
The rising awareness about esports, increasing number of professional sports clubs penetrating the esports arena, growing competition, and rising accessibility are the major drivers of the market.
The key trends in the market include the emergence of cloud gaming, growing adoption of smartphones, and availability of high-speed internet networks.
Sponsorship, advertising, merchandise and tickets, game publisher fees, and media rights, among others, are the segments of the market based on revenue streaming.
Live and on-demand are the different streaming types in the market report.
Real-time strategy games, first-person shooter games, fighting games, and multiplayer online battle arena games are the various gaming genres in the market for esports.
Yes, esports are considered to be sports with scheduled games/matches, spectators from around the world, and sponsors, with the primary difference being that the sports are played in a video game format.
Activision Publishing, Inc, Electronic Arts Inc., Gameloft SE, Nintendo of America Inc., Skillz Inc., and Motorsport Games Inc., among others, are the key players in the global esports market, according to the report.
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