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The Europe cotton buds market size was around USD 2,611.87 million in 2023. The market is estimated to grow at a CAGR of 1.9% during 2024-2032 to reach a value of USD 3,079.83 million by 2032.
Cotton buds find use in various applications such as cleaning of ears, applying or removing makeup, cleaning household items, various art and craft activities, as well as medical purposes such as disinfecting the skin of patients, treating wounds, and applying medicines.
Some of the major distribution channels for cotton buds include pharmacies and e-commerce. Nowadays consumers are increasingly preferring online stores rather physical stores and thus, having a digital presence has become a matter of survival for companies across Europe to meet modern consumers’ demand for convenience. Western Europe holds a significant position in the European e-commerce market in terms of its share of B2C e-commerce turnover.
Figure: Percentage of Internet Users and E-shoppers by Country, 2021
Growing importance of sustainability; expanding e-commerce; rising demand for organic products; and growing prevalence of custom products are impacting the Europe cotton buds market growth
Oct 2, 2023
England introduced the ban on a range of single-use plastic items such as single-use plastic plates, trays, bowls, cutlery, balloon and other sticks, and certain types of polystyrene cups and food containers in England.
Europe is witnessing a rapid adoption of cotton buds made of biodegradable bamboo or supple paper shaft along with soft and organic cotton, eliminating the use of plastic. With the government banning the sale of single-use plastic cotton buds effective from July 3, 2021, across all the EU member states to reduce plastic marine litter, the popularity of sustainable cotton buds in the region has surged.
Rising sustainability trend
There is an increasing use of biodegradable cotton buds made of bamboo and paper stems amid the rising concerns regarding sustainability and increasing environmental pollution caused by littering of plastics.
Pure and organic materials gaining traction
There is a growing trend towards the use of organic and natural products. Cotton buds made from organic cotton or other natural materials are expected to witness growth.
Rising demand for custom solutions
Customised standard, premium, baby, or cosmetic cotton sticks are growing in demand. They are distinguished by the shape and size of their tip, elevating comfort, safety, and accuracy.
Prevalence of e-commerce channels
With the increasing consumer preference for online shopping and increasing e-commerce penetration, diversifying offerings on the channel can help increase consumer reach.
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“Europe Cotton Buds Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Stick Material
Market Breakup by Pack Size
Market Breakup by Sales Channel
Market Breakup by Application
Market Breakup by Region
Based on stick material, biodegradable vegan bamboo is expected to account for a significant Europe cotton buds market share
Biodegradable vegan bamboo cotton buds have versatile applications, including gentle ear wax removal, makeup application or removal, and cleaning household objects, such as figurines.
The demand for biodegradable bamboo cotton buds is surging as consumers adopt sustainability to safeguard the environment from plastic waste. Cotton buds with biodegradable vegan bamboo sticks are ideal for use at home or while travelling, as they can be easily disposed of by simply throwing them away.
Meanwhile, disposable extruded plastic cotton buds are found in the medical sector to clean wounds as well as in medical diagnosis and research applications.
Based on sales channels, online stores are expected to account for a significant share of the Europe cotton buds market
Many customers shop online for personal hygiene products, including cotton buds, due to the convenience factor. Popular e-commerce platforms such as Amazon.com, Inc. are selling sustainable cotton buds across the EU to suffice the needs of eco-conscious consumers.
Europe is experiencing a rising trend of sustainability amidst the introduction of stringent government regulations regarding the sale and marketing of single-use plastic products.
The supply of plastic-stemmed cotton buds is exempted from the ban in UK for medical, scientific, and forensic purposes owing to the importance of plastic in ensuring requisite strength, stiffness, hygiene, and reduced contamination risk. Some pharmacies in countries like the UK supply single-use plastic-stemmed cotton buds only for use by healthcare professionals for medical purposes.
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The market players are focusing on making cotton buds more sustainable, driven by the growing need to lower environmental impact and reduce carbon emissions
Johnson and Johnson
Established in 1886, Johnson and Johnson is a globally renowned company engaged in delivering innovative medicines, medtech, and consumer products.
Unilever PLC
Unilever is a fast-moving consumer goods company headquartered in London, United Kingdom. The company provides products across multiple business segments, such as beauty and wellbeing, personal care, home care, nutrition, and ice cream, among others.
ToruÅskie ZakÅady MateriaÅów Opatrunkowych S.A
Headquartered in Poland, the company offers a range of cotton products under the Bella brand to meet market demands, such as Bella cotton buds, Bella cotton paper-stick buds, and Bella cotton make-up buds.
CMC Consumer Medical Care GmbH
Established in 2005, the company offers a diverse range of cosmetic care products, including cotton wool buds, cosmetic pads, lotion pads, and intimate wet wipes in innovative packaging.
Other notable players operating in the global cotton buds market include iQVita, Chicco, Groupe Lemoine, UAB Siciliana, ECO Operations GmbH, Harper Hygienics S.A., and Pelz Group, among others.
France has a strong physical retail market, with the presence of supermarket chains, including, Auchan, Carrefour, and Intermarché that offer eco-friendly cotton buds in line with the government’s ban on plastic buds for domestic use.
Rapid development of the cosmetics market is creating demand for traditional product categories such as cotton buds and pads in countries such as Poland.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Stick Material |
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Breakup by Pack Size |
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Breakup by Sales Channel |
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Breakup by Application |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Cotton Buds Market Overview
8.1 Key Industry Highlights
8.2 Global Cotton Buds Historical Market (2018-2023)
8.3 Global Cotton Buds Market Forecast (2024-2032)
8.4 Global Cotton Buds Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Europe Cotton Buds Market Overview
9.1 Key Industry Highlights
9.2 Europe Cotton Buds Historical Market (2018-2023)
9.3 Europe Cotton Buds Market Forecast (2024-2032)
10 Europe Cotton Buds Market by Stick Material
10.1 Biodegradable Vegan Bamboo
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Extruded Plastics
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Wood
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Paper
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 Europe Cotton Buds Market by Pack Size
11.1 Pack of 50
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Pack of 100
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Pack of 150
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Pack of 200
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Pack of 300 and Others
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
12 Europe Cotton Buds Market by Sales Channel
12.1 Hypermarkets and Supermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 E-Commerce
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Pharmacies
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 Europe Cotton Buds Market by Application
13.1 Domestic Use
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Commercial Use
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Medical Use
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
14 Europe Cotton Buds Market by Country
14.1 Germany
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 United Kingdom
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 France
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Italy
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Spain
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Netherlands
14.6.1 Historical Trend (2018-2023)
14.6.2 Forecast Trend (2024-2032)
14.7 Poland
14.7.1 Historical Trend (2018-2023)
14.7.2 Forecast Trend (2024-2032)
14.8 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators of Demand
15.4 Key Indicators of Price
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Groupe Lemoine
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Johnson & Johnson
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Paul Hartmann AG (CMC Consumer Medical Care GmbH)
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Pelz Group
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Harper Hygienics S.A.
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Unilever Plc
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Toruńskie Zakłady Materiałów Opatrunkowych S.A.
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 iQVita
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Artsana S.p.A (Chicco)
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 UAB Siciliana
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 ECO Operations GmbH
17.2.11.1 Company Overview
17.2.11.2 Product Portfolio
17.2.11.3 Demographic Reach and Achievements
17.2.11.4 Certifications
17.2.12 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Cotton Buds Market: Key Industry Highlights, 2018 and 2032
2. Europe Cotton Buds Market: Key Industry Highlights, 2018 and 2032
3. Europe Cotton Buds Historical Market: Breakup by Stick Material (USD Million), 2018-2023
4. Europe Cotton Buds Market Forecast: Breakup by Stick Material (USD Million), 2024-2032
5. Europe Cotton Buds Historical Market: Breakup by Pack Size (USD Million), 2018-2023
6. Europe Cotton Buds Market Forecast: Breakup by Pack Size (USD Million), 2024-2032
7. Europe Cotton Buds Historical Market: Breakup by Sales Channel (USD Million), 2018-2023
8. Europe Cotton Buds Market Forecast: Breakup by Sales Channel (USD Million), 2024-2032
9. Europe Cotton Buds Historical Market: Breakup by Application (USD Million), 2018-2023
10. Europe Cotton Buds Market Forecast: Breakup by Application (USD Million), 2024-2032
11. Europe Cotton Buds Historical Market: Breakup by Country (USD Million), 2018-2023
12. Europe Cotton Buds Market Forecast: Breakup by Country (USD Million), 2024-2032
13. Europe Cotton Buds Market Structure
The market attained a value of USD 2,611.87 million in 2023.
The market is projected to grow at a CAGR of 1.9% between 2024 and 2032.
The market is estimated to reach about USD 3,079.83 million by 2032.
The key trend guiding the growth of the market are rising sustainability concerns, increasing demand for organic and biodegradable materials, and the growth of various distribution channels.
The key countries include the United Kingdom, Germany, France, Italy, Spain, the Netherlands, Poland, and others.
The various sales channels include convenience stores, hypermarkets and supermarkets, pharmacies, e-commerce, and others.
The materials used include paper, wood, extruded plastics, and biodegradable vegan bamboo.
The key players in the market include Johnson and Johnson, Unilever PLC, Torunskie Zaklady Materialow Opatrunkowych S.A., CMC Consumer Medical Care GmbH, iQVita, Chicco, Groupe Lemoine, UAB Siciliana, ECO Operations GmbH, Harper Hygienics S.A., and Pelz Group, among others.
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